Stress Audience in Germany
Stress has an estimated audience of 1,540,349 people in Germany. 70.3% are female, 29.7% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Goes, Combat sport, Gil Ofarim.
The average Stress fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Goes, with strongest over-indexing on Artistic inspiration (4.08× the country average). Demographically, the Stress audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Stress fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 39.8 |
| Estimated audience size | 1,540,349 |
Audience persona
The typical Stress fan in Germany is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 346,522 | 1.03× |
| Bayern | 256,885 | 1.04× |
| Baden-Württemberg | 240,565 | 1.14× |
| Niedersachsen | 152,744 | 1.02× |
| Hessen | 119,299 | 1.02× |
| Sachsen | 86,848 | 1.15× |
| Rheinland-Pfalz | 75,154 | 0.97× |
| Berlin | 69,134 | 1× |
| Schleswig-Holstein | 53,877 | 0.97× |
| Brandenburg | 48,463 | 1.01× |
| Thüringen | 41,465 | 1.06× |
| Sachsen-Anhalt | 35,983 | 0.9× |
| Hamburg | 35,133 | 1.01× |
| Mecklenburg-Vorpommern | 26,079 | 0.89× |
| Saarland | 14,447 | 0.76× |
| Bremen | 13,472 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 4.08× | Arts & Culture |
| Progressive rock | 4.26× | Music & Radio |
| Goes | 1.75× | Travel & Leisure |
| Combat sport | 2.18× | Sports |
| Gil Ofarim | 1.85× | Music & Radio |
| Natural rubber | 3.03× | Cars & Mobility |
| Mechanic | 2.08× | Cars & Mobility |
| Nurse education | 1.86× | Kids & Family |
| Bull riding | 4.74× | Sports |
| Mie goreng | 4.14× | Food & Beverages |
| Abondance, Haute-Savoie | 23.71× | Travel & Leisure |
| Bounce (film) | 6.35× | Movies & TV |
| Henley shirt | 3.25× | Fashion & Accessoires |
| Graham Greene (actor) | 2.37× | |
| Rabat-Salé-Kénitra | 11.15× | Travel & Leisure |
| Japanese New Year | 5.55× | Travel & Leisure |
| Pediatric Hematology and Oncology | 5.13× | Health |
| Nationality | 1.65× | Politics & Society |
| Jesolo | 4.54× | Travel & Leisure |
| Kippah | 2.77× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.75 |
| Sports Activity | POWER | 2.49 |
| Sustainability | BALANCE | 1.86 |
| Travelling | THRILL | 1.57 |
| Urban Lifestyle | OPEN | 1.51 |
| Healthy Lifestyle | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Germany | 13.1% |
| France | 12.5% |
See Stress audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stress have in Germany?
Stress has an estimated audience of 1,540,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stress fans?
70.3% of Stress fans are female, 29.7% are male, with an average age of 39.8 years.
Which brands do Stress fans like most?
Stress fans show strongest brand affinity for Artistic inspiration (4.08×), Progressive rock (4.26×), and Goes (1.75×) over the country average.
Where do Stress fans live in Germany?
Stress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 346,522), Bayern (reach 256,885), and Baden-Württemberg (reach 240,565). These three regions account for the largest share of the active audience.
What other brands do Stress fans also like?
Beyond Stress itself, the audience over-indexes on Progressive rock (4.26×), Goes (1.75×), Combat sport (2.18×), and Gil Ofarim (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.