Stress Audience in Germany
Stress has an estimated audience of 1,540,349 people in Germany. 70.3% are female, 29.7% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Minecraft, Vegetable Gardening, Harry Potter, Natural foods.
The average Stress fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Minecraft, Vegetable Gardening, with strongest over-indexing on Livemusic (7.22× the country average). Demographically, the Stress audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Stress fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 39.8 |
| Estimated audience size | 1,540,349 |
Audience persona
The typical Stress fan in Germany is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 346,522 | 1.03× |
| Bayern | 256,885 | 1.04× |
| Baden-Württemberg | 240,565 | 1.14× |
| Niedersachsen | 152,744 | 1.02× |
| Hessen | 119,299 | 1.02× |
| Sachsen | 86,848 | 1.15× |
| Rheinland-Pfalz | 75,154 | 0.97× |
| Berlin | 69,134 | 1× |
| Schleswig-Holstein | 53,877 | 0.97× |
| Brandenburg | 48,463 | 1.01× |
| Thüringen | 41,465 | 1.06× |
| Sachsen-Anhalt | 35,983 | 0.9× |
| Hamburg | 35,133 | 1.01× |
| Mecklenburg-Vorpommern | 26,079 | 0.89× |
| Saarland | 14,447 | 0.76× |
| Bremen | 13,472 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 7.22× | Music & Radio |
| Minecraft | 8.7× | Games |
| Vegetable Gardening | 8.42× | Food & Beverages |
| Harry Potter | 2.34× | Movies & TV |
| Natural foods | 5.31× | Food & Beverages |
| Car wash | 6.48× | Cars & Mobility |
| Do it yourself (DIY) | 2.61× | Home & Garden |
| Ryanair | 3.03× | Travel & Leisure |
| Art Collecting | 8.9× | Arts & Culture |
| Comedy club | 9.04× | Movies & TV |
| Non-fiction books | 4.98× | Literature |
| Self-awareness | 3.05× | Health |
| Batman | 2.49× | Movies & TV |
| Art exhibition | 3.71× | Arts & Culture |
| Etsy | 3.15× | Fashion & Accessoires |
| Paleolithic diet | 6.35× | Health |
| Mindfulness | 4.09× | Health |
| Pet food | 2.64× | Pets & Animals |
| Modern architecture | 3.04× | Arts & Culture |
| Fressnapf | 3.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.75 |
| Sports Activity | POWER | 2.49 |
| Sustainability | BALANCE | 1.86 |
| Travelling | THRILL | 1.57 |
| Urban Lifestyle | OPEN | 1.51 |
| Healthy Lifestyle | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Germany | 13.1% |
| France | 12.5% |
See Stress audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stress have in Germany?
Stress has an estimated audience of 1,540,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stress fans?
70.3% of Stress fans are female, 29.7% are male, with an average age of 39.8 years.
Which brands do Stress fans like most?
Stress fans show strongest brand affinity for Livemusic (7.22×), Minecraft (8.7×), and Vegetable Gardening (8.42×) over the country average.
Where do Stress fans live in Germany?
Stress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 346,522), Bayern (reach 256,885), and Baden-Württemberg (reach 240,565). These three regions account for the largest share of the active audience.
What other brands do Stress fans also like?
Beyond Stress itself, the audience over-indexes on Minecraft (8.7×), Vegetable Gardening (8.42×), Harry Potter (2.34×), and Natural foods (5.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.