Rascasse Audience Intelligence

Stress Audience in United States

A data profile of the people who buy, follow and care about Stress in United States — modelled from more than twelve digital signal sources. Stress has an estimated audience of 2,040,976 people in United States.

#6255among Topic in United States#490in Health

The average Stress fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biohacking, BB cream, Psoriasis Awareness, with strongest over-indexing on Biohacking (36.26× the country average).

Demographically, the Stress audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stress fan in United States is more female, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Biohacking.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stress profile in United States.

Audience size
2M
in United States
Gender
66.8%♀
33.2% male
Age
36.6
average years
Country rank
#14003
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stress fans

66.8% are female, 33.2% are male, average age 36.6.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Stress audience in United States
MetricValue
Female66.8%
Male33.2%
Average age36.6
Estimated audience size2,040,976
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Stress audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Stress audience comes from United States.

Worldwide audience distribution share by country for Stress
CountryShare
United States17.4%
Germany13.1%
France12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stress audience in United States is strongest.

Fig. 05

Top regions by affinity

Stress fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~80K1.29×
02Mississippi~20K1.23×
03Maryland~40K1.21×
04Georgia~70K1.17×
05Hawaii~10K1.17×
06Virginia~60K1.16×
07California~300K1.15×
08Texas~200K1.13×
09Connecticut~20K1.12×
10Indiana~40K1.10×
11New Jersey~60K1.09×
12Louisiana~30K1.07×
13New York~100K1.06×
14Michigan~60K1.06×
15Idaho~10K1.06×
16New Mexico~10K1.06×
17Pennsylvania~70K1.05×
18Illinois~70K1.05×
19Alabama~30K1.05×
20Utah~20K1.05×
21Nebraska~10K1.05×
22Arkansas~20K1.04×
23South Dakota~5K1.03×
24Kentucky~30K1.01×
25Delaware~6K1.01×
26North Dakota~4K1.00×
27Arizona~40K0.99×
28Ohio~60K0.98×
29Washington~40K0.98×
30South Carolina~30K0.98×
31Kansas~20K0.97×
32Florida~100K0.96×
33Oregon~20K0.96×
34West Virginia~9K0.96×
35Alaska~4K0.96×
36Missouri~30K0.95×
37Minnesota~30K0.95×
38Oklahoma~20K0.95×
39Nevada~20K0.94×
40Massachusetts~40K0.93×
41Wisconsin~30K0.93×
42Rhode Island~6K0.93×
43Washington, District of Columbia~6K0.92×
44Tennessee~40K0.90×
45Iowa~20K0.90×
46Maine~7K0.90×
47New Hampshire~7K0.84×
48Colorado~30K0.82×
49Montana~5K0.81×
50Vermont~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Stress, United States
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stress audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics36.26×
02Orthopedic mattressHealth24.39×
03Cultural tourismTravel & Leisure20.00×
04FuddruckersFood & Beverages14.60×
05BodrumTravel & Leisure11.59×
06BB creamBeauty & Wellness11.06×
07Psoriasis AwarenessHealth10.56×
08HinduismPolitics & Society8.52×
09Self-healingHealth7.16×
10Disneyland ParisTravel & Leisure6.80×
11BuddhismHealth6.58×
12Emotional intelligenceHealth6.38×
13Web serverTechnology & Electronics4.95×
14MetaphysicsBusiness & Career4.43×
15Spirit HalloweenKids & Family4.41×
16Self-loveHealth2.90×
17Old NavyFashion & Accessoires2.78×
18Trader Joe'sShopping2.68×
19Planet FitnessSports2.41×
20Macy'sShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stress audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.22×
IndulgenceJOY3.05×
Pet OwnershipJOY2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stress audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.82×
Convenience OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stress have in United States?

Stress has an estimated audience of 2,040,976 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stress fans?

66.8% of Stress fans are female, 33.2% are male, with an average age of 36.6 years.

03

Which brands do Stress fans like most?

Stress fans show strongest brand affinity for Biohacking (36.26×), BB cream (11.06×), and Psoriasis Awareness (10.56×) over the country average.

04

Where do Stress fans live in United States?

Stress fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stress fans also like?

Beyond Stress itself, the audience over-indexes on BB cream (11.06×), Psoriasis Awareness (10.56×), Hinduism (8.52×), and Metaphysics (4.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Stress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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