Stress Audience in United States

Stress logo

Stress has an estimated audience of 2,040,976 people in United States. 66.8% are female, 33.2% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Bank account, Voter registration, Product design, Natural rubber.

The average Stress fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Bank account, Voter registration, with strongest over-indexing on Staycation (13.4× the country average). Demographically, the Stress audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Stress fans

Demographic split for Stress audience in United States
MetricValue
Female66.8%
Male33.2%
Average age36.6
Estimated audience size2,040,976

Audience persona

The typical Stress fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Stress in United States
RegionReachAffinity
California281,6131.25×
Texas211,5971.21×
Florida151,2681.09×
New York133,7021.17×
Georgia76,1971.21×
Illinois73,9691.09×
North Carolina73,6811.2×
Pennsylvania71,2411.04×
Ohio61,2030.97×
Virginia59,5421.2×
New Jersey58,8081.13×
Michigan56,3771.06×
Arizona44,0191.06×
Maryland43,5061.24×
Washington42,4711.04×
Tennessee40,5720.99×
Massachusetts40,5051.01×
Indiana37,3681×
Missouri31,8090.97×
South Carolina30,9771.01×
Alabama30,0101.05×
Louisiana29,0211.1×
Minnesota27,2810.93×
Colorado27,2690.85×
Wisconsin26,8260.87×
Kentucky25,5721×
Oregon23,2590.99×
Oklahoma22,5470.99×
Connecticut22,1051.08×
Mississippi21,2281.26×
Nevada19,3260.98×
Utah18,2801×
Arkansas15,9130.95×
Kansas15,6170.97×
Iowa15,1570.9×
New Mexico10,5251.03×
Hawaii10,3151.18×
Nebraska9,5950.94×
Idaho9,3660.92×
West Virginia9,0500.95×
Washington, District of Columbia6,3821.04×
New Hampshire6,1610.77×
Maine5,9950.82×
Rhode Island5,8620.9×
Delaware5,4680.97×
South Dakota4,0020.85×
Montana3,9130.69×
Alaska3,8380.88×
North Dakota3,7710.9×
Vermont2,3500.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stress audience
BrandAffinityCategory
Staycation13.4×Home & Garden
Bank account9.3×Business & Career
Voter registration15.59×Politics & Society
Product design4.83×Business & Career
Natural rubber3.83×Cars & Mobility
UK garage7.96×Music & Radio
Collectable2.11×Kids & Family
Electrolyte6.06×Health
Nationality2.55×Politics & Society
Isometric exercise10.09×Sports
Elsword18.28×Games
Kingdom of Judah7.74×Politics & Society
Home equity2.02×Home & Garden
Combat sport1.63×Sports
edureka36.01×Business & Career
JDSU2.96×Business & Career
Stamp collecting4.52×Home & Garden
3D printing2.18×Technology & Electronics
Nebraska Cornhuskers football2.65×Sports
Brookside9.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stress audience
TraitClusterScore
Luxury OrientationPREMIUM3.99
MindfulnessBALANCE2.75
LGBTQ+ IdentityOPEN2.52
Design AffinityPREMIUM2.33
Pet OwnershipJOY2.21
SustainabilityBALANCE2.19

Worldwide distribution

Worldwide audience distribution share by country for Stress
CountryShare
United States17.4%
Germany13.1%
France12.5%

See Stress audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Stress have in United States?

Stress has an estimated audience of 2,040,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Stress fans?

66.8% of Stress fans are female, 33.2% are male, with an average age of 36.6 years.

Which brands do Stress fans like most?

Stress fans show strongest brand affinity for Staycation (13.4×), Bank account (9.3×), and Voter registration (15.59×) over the country average.

Where do Stress fans live in United States?

Stress fans in United States are most concentrated in California (reach 281,613), Texas (reach 211,597), and Florida (reach 151,268). These three regions account for the largest share of the active audience.

What other brands do Stress fans also like?

Beyond Stress itself, the audience over-indexes on Bank account (9.3×), Voter registration (15.59×), Product design (4.83×), and Natural rubber (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.