Orthopedic mattress Audience in United States

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Orthopedic mattress has an estimated audience of 887,692 people in United States. 62.5% are female, 37.5% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Ortho Mattress, Sleeping positions, Mattress Warehouse, Bed base, Mattress pad.

The average Orthopedic mattress fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ortho Mattress, Sleeping positions, Mattress Warehouse, with strongest over-indexing on Ortho Mattress (290.68× the country average). Demographically, the Orthopedic mattress audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Orthopedic mattress fans

Demographic split for Orthopedic mattress audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.2
Estimated audience size887,692

Audience persona

The typical Orthopedic mattress fan in United States is more female, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ortho Mattress.

Top regions in United States

Top regions ranked by reach for Orthopedic mattress in United States
RegionReachAffinity
California665,7708.73×
New York92,3241.86×
Texas79,1021.04×
Florida69,7141.16×
New Jersey37,1231.64×
Illinois32,3081.09×
Georgia29,6221.08×
Pennsylvania26,6560.89×
South Carolina25,5751.92×
North Carolina24,9730.93×
Massachusetts22,7881.3×
Ohio20,7690.76×
Virginia19,6350.91×
Maryland18,8391.23×
Arizona18,8271.04×
Washington15,6700.88×
Michigan14,5490.63×
Tennessee11,7350.66×
Indiana10,5210.65×
Connecticut10,5021.18×
Nevada10,3091.2×
Colorado9,8350.7×
Missouri8,4460.59×
Minnesota7,7130.61×
Oklahoma7,0960.72×
Louisiana6,9390.61×
Alabama6,9100.56×
Kentucky6,8280.61×
Wisconsin6,7280.5×
Oregon6,6270.65×
Arkansas4,5150.62×
Utah4,4700.56×
Iowa4,3360.59×
Mississippi4,1750.57×
Kansas4,1520.59×
Rhode Island2,8611.01×
Washington, District of Columbia2,6981.01×
New Mexico2,6460.59×
Nebraska2,5390.57×
Idaho2,3520.53×
New Hampshire2,2220.64×
West Virginia1,9480.47×
Hawaii1,8500.48×
Alaska1,7940.94×
Maine1,6680.52×
North Dakota1,6290.89×
Delaware1,6010.65×
Montana1,5640.64×
South Dakota1,5440.75×
Wyoming1,4551.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orthopedic mattress audience
BrandAffinityCategory
Ortho Mattress290.68×Home & Garden
Sleeping positions148.48×Health
Mattress Warehouse155.85×Home & Garden
Bed base191.65×Home & Garden
Mattress pad117.69×Home & Garden
Doctor Sleep (novel)74.24×Literature
Mattress Factory109.09×Home & Garden
Insomnia61.54×Health
Sleep and breathing77.27×Health
Bed frame14.88×Home & Garden
Mattress protector30.7×Home & Garden
Memory foam17.91×Home & Garden
Bedroom Design60.14×Home & Garden
Sofa bed19.73×Home & Garden
Coffee table17.01×Food & Beverages
Bedroom furniture10.91×Home & Garden
Mattress Firm14.23×Home & Garden
Bedding7.64×Home & Garden
Home Design7.18×Home & Garden
Bunk bed32.05×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orthopedic mattress audience
TraitClusterScore
Urban LifestyleOPEN3.04
Design AffinityPREMIUM2.85
LGBTQ+ IdentityOPEN2.66
Luxury OrientationPREMIUM2.65
Family OrientationCONSERVATISM2.61
DIY MentalityTHRILL1.94

Worldwide distribution

Worldwide audience distribution share by country for Orthopedic mattress
CountryShare
United States16.8%
United Kingdom11.0%
Israel6.6%

See Orthopedic mattress audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Orthopedic mattress have in United States?

Orthopedic mattress has an estimated audience of 887,692 people in United States, concentrated in California and New York.

What is the gender split and age of Orthopedic mattress fans?

62.5% of Orthopedic mattress fans are female, 37.5% are male, with an average age of 43.2 years.

Which brands do Orthopedic mattress fans like most?

Orthopedic mattress fans show strongest brand affinity for Ortho Mattress (290.68×), Sleeping positions (148.48×), and Mattress Warehouse (155.85×) over the country average.

Where do Orthopedic mattress fans live in United States?

Orthopedic mattress fans in United States are most concentrated in California (reach 665,770), New York (reach 92,324), and Texas (reach 79,102). These three regions account for the largest share of the active audience.

What other brands do Orthopedic mattress fans also like?

Beyond Orthopedic mattress itself, the audience over-indexes on Sleeping positions (148.48×), Mattress Warehouse (155.85×), Bed base (191.65×), and Mattress pad (117.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orthopedic mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.