Rascasse Audience Intelligence

Orthopedic mattress Audience in United States

A data profile of the people who buy, follow and care about Orthopedic mattress in United States — modelled from more than twelve digital signal sources. Orthopedic mattress has an estimated audience of 887,692 people in United States.

#9118among Topic in United States#751in Health

The average Orthopedic mattress fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ortho Mattress, Sleeping positions, Mattress Warehouse, with strongest over-indexing on Ortho Mattress (290.68× the country average).

Demographically, the Orthopedic mattress audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orthopedic mattress fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Ortho Mattress.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orthopedic mattress profile in United States.

Audience size
888K
in United States
Gender
62.5%♀
37.5% male
Age
43.2
average years
Country rank
#25626
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orthopedic mattress fans

62.5% are female, 37.5% are male, average age 43.2.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Orthopedic mattress audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.2
Estimated audience size887,692
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Orthopedic mattress audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Orthopedic mattress audience comes from United States.

Worldwide audience distribution share by country for Orthopedic mattress
CountryShare
United States16.8%
United Kingdom11.0%
Israel6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orthopedic mattress audience in United States is strongest.

Fig. 05

Top regions by affinity

Orthopedic mattress fans by region: top regions in United States
#RegionReachAffinity×
01California~700K7.77×
02South Carolina~20K1.57×
03New York~80K1.51×
04New Jersey~30K1.37×
05Maryland~20K1.11×
06Massachusetts~20K1.09×
07Florida~60K1.08×
08Connecticut~10K1.08×
09Nevada~9K1.04×
10Illinois~30K1.01×
11Virginia~20K1.00×
12Arizona~20K1.00×
13Georgia~30K0.99×
14Rhode Island~3K0.99×
15Texas~70K0.98×
16Alaska~2K0.98×
17Vermont~2K0.98×
18Oregon~10K0.97×
19North Dakota~2K0.97×
20South Dakota~2K0.96×
21Washington, District of Columbia~3K0.94×
22North Carolina~20K0.93×
23Montana~2K0.93×
24Washington~20K0.92×
25New Mexico~4K0.92×
26Delaware~2K0.92×
27Kentucky~10K0.91×
28Mississippi~7K0.91×
29Ohio~20K0.90×
30Arkansas~7K0.90×
31West Virginia~4K0.90×
32New Hampshire~3K0.89×
33Maine~3K0.89×
34Pennsylvania~30K0.88×
35Kansas~6K0.88×
36Idaho~4K0.88×
37Tennessee~20K0.87×
38Oklahoma~9K0.87×
39Nebraska~4K0.87×
40Hawaii~3K0.87×
41Alabama~10K0.86×
42Louisiana~10K0.86×
43Colorado~10K0.85×
44Iowa~6K0.85×
45Indiana~10K0.84×
46Minnesota~10K0.84×
47Utah~6K0.81×
48Missouri~10K0.79×
49Wisconsin~10K0.77×
50Michigan~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Orthopedic mattress, United States
0.74×1.00×7.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orthopedic mattress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orthopedic mattress audience
#·InterestCategoryAffinity×
01Ortho MattressHome & Garden290.68×
02Bed baseHome & Garden191.65×
03Mattress WarehouseHome & Garden155.85×
04Sleeping positionsHealth148.48×
05Mattress padHome & Garden117.69×
06Mattress FactoryHome & Garden109.09×
07Sleep and breathingHealth77.27×
08Doctor Sleep (novel)Literature74.24×
09InsomniaHealth61.54×
10Bedroom DesignHome & Garden60.14×
11Bunk bedHome & Garden32.05×
12Mattress protectorHome & Garden30.70×
13Sofa bedHome & Garden19.73×
14Memory foamHome & Garden17.91×
15Coffee tableFood & Beverages17.01×
16Bed frameHome & Garden14.88×
17Mattress FirmHome & Garden14.23×
18Bedroom furnitureHome & Garden10.91×
19BeddingHome & Garden7.64×
20Home DesignHome & Garden7.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orthopedic mattress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orthopedic mattress audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.13×
Quality AwarenessPREMIUM2.44×
Luxury OrientationPREMIUM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orthopedic mattress audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
TraditionCONSERVATISM0.83×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orthopedic mattress have in United States?

Orthopedic mattress has an estimated audience of 887,692 people in United States, concentrated in California and New York.

02

What is the gender split and age of Orthopedic mattress fans?

62.5% of Orthopedic mattress fans are female, 37.5% are male, with an average age of 43.2 years.

03

Which brands do Orthopedic mattress fans like most?

Orthopedic mattress fans show strongest brand affinity for Ortho Mattress (290.68×), Sleeping positions (148.48×), and Mattress Warehouse (155.85×) over the country average.

04

Where do Orthopedic mattress fans live in United States?

Orthopedic mattress fans in United States are most concentrated in California (reach ~700K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Orthopedic mattress fans also like?

Beyond Orthopedic mattress itself, the audience over-indexes on Sleeping positions (148.48×), Mattress Warehouse (155.85×), Bed base (191.65×), and Mattress pad (117.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Orthopedic mattress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orthopedic mattress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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