Rascasse Audience Intelligence

Bed base Audience in United States

Name: Bed base — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bed base in United States — modelled from more than twelve digital signal sources. Bed base has an estimated audience of 746,661 people in United States.

#9799among Topic in United States #1278in Home & Garden

The average Bed base fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Orthopedic mattress, Business school, IKEA, with strongest over-indexing on Orthopedic mattress (191.65× the country average).

Demographically, the Bed base audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed base fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Orthopedic mattress.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed base profile in United States.

Audience size

747K

in United States

Gender

65.6%♀

34.4% male

Age

42.5

average years

Country rank

#28723

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bed base fans

65.6% are female, 34.4% are male, average age 42.5.

Fig. 02

Gender split

65.6%

Female

34.4%

Male

Demographic split for Bed base audience in United States
Metric	Value
Female	65.6%
Male	34.4%
Average age	42.5
Estimated audience size	746,661

Fig. 03

Age distribution

Age distribution of the Bed base audience in United States
Age bracket	Share	%
16-19		13%
20-29		18%
30-39		19%
40-49		23%
50+		27%

Fig. 04

Worldwide distribution

7.4%

of the worldwide Bed base audience comes from United States.

Worldwide audience distribution share by country for Bed base
Country	Share
South Korea	8.2%
Argentina	8.2%
United States	7.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed base audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed base fans by region: top regions in United States
#	Region	Reach	×
01	California	~100K	1.55×
02	Texas	~100K	1.50×
03	New York	~60K	1.36×
04	New Jersey	~20K	1.21×
05	Nevada	~9K	1.21×
06	Florida	~60K	1.18×
07	Illinois	~30K	1.18×
08	Utah	~8K	1.15×
09	Kansas	~7K	1.15×
10	Maryland	~10K	1.14×
11	Arizona	~20K	1.10×
12	Georgia	~20K	1.08×
13	Massachusetts	~20K	1.08×
14	Washington	~20K	1.07×
15	Alaska	~2K	1.07×
16	New Mexico	~4K	1.06×
17	North Dakota	~2K	1.05×
18	Colorado	~10K	1.04×
19	Connecticut	~8K	1.04×
20	Vermont	~1K	1.04×
21	Virginia	~20K	1.02×
22	Idaho	~4K	1.01×
23	Nebraska	~4K	1.00×
24	South Dakota	~2K	1.00×
25	Oklahoma	~8K	0.99×
26	North Carolina	~20K	0.98×
27	Washington, District of Columbia	~2K	0.98×
28	Montana	~2K	0.98×
29	Delaware	~2K	0.98×
30	Rhode Island	~2K	0.97×
31	Arkansas	~6K	0.95×
32	Hawaii	~3K	0.94×
33	New Hampshire	~3K	0.94×
34	West Virginia	~3K	0.93×
35	Maine	~2K	0.93×
36	Mississippi	~6K	0.92×
37	Minnesota	~10K	0.91×
38	Alabama	~10K	0.91×
39	Louisiana	~9K	0.91×
40	Oregon	~8K	0.91×
41	Indiana	~10K	0.89×
42	South Carolina	~10K	0.89×
43	Iowa	~5K	0.89×
44	Tennessee	~10K	0.88×
45	Kentucky	~8K	0.87×
46	Missouri	~10K	0.86×
47	Wisconsin	~10K	0.86×
48	Pennsylvania	~20K	0.84×
49	Michigan	~20K	0.84×
50	Ohio	~20K	0.77×

Affinity by region — Bed base, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed base audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed base audience
#	Interest	Category	×
01	Orthopedic mattress	Health	191.65×
02	Box-spring	Home & Garden	21.56×
03	Pepco	Fashion & Accessoires	20.00×
04	Palm Jumeirah	Travel & Leisure	20.00×
05	Cultural tourism	Travel & Leisure	20.00×
06	Business school	Business & Career	13.75×
07	Single-family detached home	Home & Garden	6.59×
08	Rooms To Go	Home & Garden	5.65×
09	IKEA	Home & Garden	4.69×
10	Modern architecture	Arts & Culture	3.89×
11	Wayfair	Home & Garden	3.00×
12	Nordstrom	Shopping	2.45×
13	Home improvement	Home & Garden	2.27×
14	Apartment	Business & Career	2.26×
15	Mortgage loans	Business & Career	2.26×
16	Home Appliances	Home & Garden	2.16×
17	Furniture	Home & Garden	2.12×
18	Beauty salons	Beauty & Wellness	2.00×
19	Alcoholic beverages	Food & Beverages	1.60×
20	Cooking	Food & Beverages	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed base audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bed base audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	4.28×
Design Affinity	PREMIUM	2.41×
Indulgence	JOY	2.13×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bed base audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.86×
Social Media Usage	JOY	0.88×
Risk Appetite	THRILL	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Bed base have in United States?

Bed base has an estimated audience of 746,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed base fans?

65.6% of Bed base fans are female, 34.4% are male, with an average age of 42.5 years.

Which brands do Bed base fans like most?

Bed base fans show strongest brand affinity for Orthopedic mattress (191.65×), Business school (13.75×), and IKEA (4.69×) over the country average.

Where do Bed base fans live in United States?

Bed base fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Bed base fans also like?

Beyond Bed base itself, the audience over-indexes on Business school (13.75×), IKEA (4.69×), Home improvement (2.27×), and Pepco (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bed base audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed base. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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