Bed base Audience in United States

Bed base logo

Bed base has an estimated audience of 746,661 people in United States. 65.6% are female, 34.4% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Orthopedic mattress, Kia Sportage, Honda HR-V, Pre-school playgroup, Autism Awareness.

The average Bed base fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Orthopedic mattress, Kia Sportage, Honda HR-V, with strongest over-indexing on Orthopedic mattress (196.27× the country average). Demographically, the Bed base audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bed base fans

Demographic split for Bed base audience in United States
MetricValue
Female65.6%
Male34.4%
Average age42.5
Estimated audience size746,661

Audience persona

The typical Bed base fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Orthopedic mattress.

Top regions in United States

Top regions ranked by reach for Bed base in United States
RegionReachAffinity
California137,6401.68×
Texas109,8801.71×
Florida66,4171.31×
New York63,6941.53×
Illinois32,8171.32×
Georgia26,7761.16×
New Jersey25,3971.34×
North Carolina22,9131.02×
Pennsylvania20,9180.83×
Virginia20,6851.14×
Arizona18,2591.2×
Washington17,1511.15×
Massachusetts16,8811.15×
Ohio16,7870.73×
Maryland16,6551.3×
Michigan16,0590.82×
Colorado13,1911.12×
Tennessee12,2970.82×
Indiana11,8960.87×
Alabama9,5280.91×
South Carolina9,4480.84×
Nevada9,1971.27×
Missouri9,0520.75×
Utah8,6651.3×
Wisconsin8,5710.76×
Oklahoma8,5501.03×
Minnesota8,4700.79×
Louisiana7,9240.82×
Connecticut7,7801.04×
Oregon7,0220.82×
Kansas6,6541.13×
Kentucky6,1920.66×
Arkansas5,1130.83×
New Mexico4,3061.15×
Mississippi4,0850.66×
Iowa4,0320.66×
Nebraska3,3390.89×
Idaho2,9730.79×
Hawaii2,5690.8×
Washington, District of Columbia2,2871.02×
New Hampshire2,1470.73×
West Virginia1,8390.53×
Alaska1,8361.15×
Rhode Island1,8290.77×
North Dakota1,7941.17×
Delaware1,6380.8×
Montana1,6000.77×
Maine1,5840.59×
South Dakota1,5790.92×
Wyoming1,4881.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed base audience
BrandAffinityCategory
Orthopedic mattress196.27×Health
Kia Sportage46.3×Cars & Mobility
Honda HR-V30.87×Cars & Mobility
Pre-school playgroup34.02×Kids & Family
Autism Awareness8.92×Health
Indeed.com3.77×Business & Career
Google Maps3.51×Internet & Social Media
Jean Paul Gaultier14.29×Fashion & Accessoires
Diabetes mellitus awareness5.45×Health
Capital One3.2×Business & Career
IKEA3.41×Home & Garden
Nail salon5.78×Beauty & Wellness
Jeep Grand Cherokee8.26×Cars & Mobility
Rooms To Go7.69×Home & Garden
Pepco20×Fashion & Accessoires
Business school7.13×Business & Career
Singer-songwriter2.64×Music & Radio
Microblogging5.49×Technology & Electronics
Property finder3.61×Home & Garden
Modern architecture3.97×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed base audience
TraitClusterScore
Quality AwarenessPREMIUM4.77
Design AffinityPREMIUM2.92
Luxury OrientationPREMIUM2.04
Pet OwnershipJOY1.61
IndulgenceJOY1.46
DIY MentalityTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Bed base
CountryShare
South Korea8.2%
Argentina8.2%
United States7.4%

See Bed base audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bed base have in United States?

Bed base has an estimated audience of 746,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed base fans?

65.6% of Bed base fans are female, 34.4% are male, with an average age of 42.5 years.

Which brands do Bed base fans like most?

Bed base fans show strongest brand affinity for Orthopedic mattress (196.27×), Kia Sportage (46.3×), and Honda HR-V (30.87×) over the country average.

Where do Bed base fans live in United States?

Bed base fans in United States are most concentrated in California (reach 137,640), Texas (reach 109,880), and Florida (reach 66,417). These three regions account for the largest share of the active audience.

What other brands do Bed base fans also like?

Beyond Bed base itself, the audience over-indexes on Kia Sportage (46.3×), Honda HR-V (30.87×), Pre-school playgroup (34.02×), and Autism Awareness (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed base. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.