Palm Jumeirah Audience in United States

Palm Jumeirah logo

Palm Jumeirah has an estimated audience of 798,696 people in United States. 51.9% are female, 48.1% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Dubai Marina, Burj Al Arab, Dubai International Airport, Downtown Dubai, The Dubai Mall.

The average Palm Jumeirah fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dubai Marina, Burj Al Arab, Dubai International Airport, with strongest over-indexing on Dubai Marina (1157.1× the country average). Demographically, the Palm Jumeirah audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Palm Jumeirah fans

Demographic split for Palm Jumeirah audience in United States
MetricValue
Female51.9%
Male48.1%
Average age37.3
Estimated audience size798,696

Audience persona

The typical Palm Jumeirah fan in United States is balanced, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Dubai Marina.

Top regions in United States

Top regions ranked by reach for Palm Jumeirah in United States
RegionReachAffinity
California138,1111.57×
Texas95,4131.39×
New York81,2111.82×
Florida73,8411.37×
New Jersey38,9061.92×
Illinois36,2991.36×
Virginia32,5661.67×
Georgia32,0621.3×
Pennsylvania27,5551.02×
Massachusetts26,0441.66×
Washington25,4851.59×
North Carolina23,5740.98×
Michigan23,1571.11×
Ohio22,1100.9×
Maryland19,0101.38×
Arizona15,5900.96×
Indiana13,0650.9×
Tennessee12,8630.8×
Minnesota11,8511.04×
Colorado11,6020.92×
Connecticut10,3071.29×
South Carolina10,1370.84×
Missouri9,7910.76×
Nevada9,0241.17×
Oregon8,8420.97×
Wisconsin8,4860.71×
Alabama7,2570.65×
Louisiana7,1620.7×
Washington, District of Columbia6,4092.67×
Oklahoma6,3780.72×
Utah6,0800.85×
Kentucky5,8410.58×
Kansas4,8980.78×
Iowa4,5760.7×
Arkansas4,4380.67×
Hawaii3,7131.08×
Mississippi3,5690.54×
New Hampshire3,0520.97×
Rhode Island2,5451×
Nebraska2,5130.63×
Idaho2,4100.6×
Delaware2,2191.01×
New Mexico2,1620.54×
Maine1,9410.68×
West Virginia1,8520.5×
Montana1,2450.56×
Alaska1,0920.64×
Vermont1,0540.75×
South Dakota1,0120.55×
North Dakota9150.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palm Jumeirah audience
BrandAffinityCategory
Dubai Marina1157.1×Travel & Leisure
Burj Al Arab561.22×Travel & Leisure
Dubai International Airport278.69×Travel & Leisure
Downtown Dubai909.84×Travel & Leisure
The Dubai Mall505.46×Fashion & Accessoires
Burj Khalifa229.51×Travel & Leisure
Mall of the Emirates534.32×Shopping
Atlantis, The Palm231.83×Travel & Leisure
Emirate of Abu Dhabi249.5×Travel & Leisure
Google News21.1×News
DAMAC Properties188.22×Business & Career
Dubai30.74×Travel & Leisure
Special Offers31.22×Shopping
Emirates28.42×Travel & Leisure
Final Destination8.01×Movies & TV
Persian Gulf26.42×Travel & Leisure
Sharjah (city)86.82×Travel & Leisure
Pakistan national cricket team34.25×Sports
Weekend Getaway23.98×Travel & Leisure
Kabul20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palm Jumeirah audience
TraitClusterScore
Luxury OrientationPREMIUM5.42
LGBTQ+ IdentityOPEN3.56
TravellingTHRILL3.07
Community OrientationOPEN2.79
Pet OwnershipJOY2.68
Risk AppetiteTHRILL2.52

Worldwide distribution

Worldwide audience distribution share by country for Palm Jumeirah
CountryShare
United Arab Emirates18.0%
Saudi Arabia10.2%
United Kingdom5.5%

See Palm Jumeirah audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Palm Jumeirah have in United States?

Palm Jumeirah has an estimated audience of 798,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Palm Jumeirah fans?

51.9% of Palm Jumeirah fans are female, 48.1% are male, with an average age of 37.3 years.

Which brands do Palm Jumeirah fans like most?

Palm Jumeirah fans show strongest brand affinity for Dubai Marina (1157.1×), Burj Al Arab (561.22×), and Dubai International Airport (278.69×) over the country average.

Where do Palm Jumeirah fans live in United States?

Palm Jumeirah fans in United States are most concentrated in California (reach 138,111), Texas (reach 95,413), and New York (reach 81,211). These three regions account for the largest share of the active audience.

What other brands do Palm Jumeirah fans also like?

Beyond Palm Jumeirah itself, the audience over-indexes on Burj Al Arab (561.22×), Dubai International Airport (278.69×), Downtown Dubai (909.84×), and The Dubai Mall (505.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Jumeirah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.