Rascasse Audience Intelligence

Palm Jumeirah Audience in United States

A data profile of the people who buy, follow and care about Palm Jumeirah in United States — modelled from more than twelve digital signal sources. Palm Jumeirah has an estimated audience of 798,696 people in United States.

#58among POI in United States#2580among POI in United States#2083in Travel & Leisure

The average Palm Jumeirah fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dubai Marina, Burj Al Arab, Dubai International Airport, with strongest over-indexing on Dubai Marina (1157.1× the country average).

Demographically, the Palm Jumeirah audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palm Jumeirah fan in United States is balanced, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Dubai Marina.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palm Jumeirah profile in United States.

Audience size
799K
in United States
Gender
51.9%♀
48.1% male
Age
37.3
average years
Country rank
#27484
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palm Jumeirah fans

51.9% are female, 48.1% are male, average age 37.3.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Palm Jumeirah audience in United States
MetricValue
Female51.9%
Male48.1%
Average age37.3
Estimated audience size798,696
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Palm Jumeirah audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Palm Jumeirah audience comes from United States.

Worldwide audience distribution share by country for Palm Jumeirah
CountryShare
United Arab Emirates18.0%
Saudi Arabia10.1%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palm Jumeirah audience in United States is strongest.

Fig. 05

Top regions by affinity

Palm Jumeirah fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.94×
02New Jersey~40K1.78×
03New York~70K1.61×
04Virginia~30K1.52×
05Washington~20K1.48×
06Massachusetts~20K1.48×
07California~100K1.45×
08Florida~70K1.34×
09Maryland~20K1.31×
10Texas~90K1.29×
11Illinois~30K1.29×
12Connecticut~10K1.23×
13Georgia~30K1.21×
14Hawaii~4K1.09×
15Nevada~8K1.08×
16Kansas~7K1.06×
17Pennsylvania~30K1.04×
18Delaware~2K1.02×
19Colorado~10K1.00×
20Oregon~9K1.00×
21New Hampshire~3K1.00×
22North Carolina~20K0.99×
23Michigan~20K0.99×
24Minnesota~10K0.99×
25Rhode Island~3K0.99×
26Indiana~10K0.96×
27Vermont~1K0.96×
28Alaska~2K0.94×
29Maine~3K0.93×
30Arizona~20K0.92×
31Utah~7K0.91×
32Ohio~20K0.90×
33South Dakota~2K0.90×
34North Dakota~1K0.90×
35Montana~2K0.88×
36Nebraska~3K0.87×
37Tennessee~10K0.85×
38South Carolina~10K0.85×
39Idaho~3K0.85×
40Arkansas~5K0.83×
41West Virginia~3K0.83×
42Missouri~10K0.82×
43Oklahoma~7K0.82×
44Iowa~5K0.82×
45Louisiana~8K0.81×
46New Mexico~3K0.81×
47Kentucky~8K0.79×
48Wisconsin~9K0.78×
49Mississippi~5K0.78×
50Alabama~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Palm Jumeirah, United States
0.75×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palm Jumeirah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palm Jumeirah audience
#·InterestCategoryAffinity×
01Dubai MarinaTravel & Leisure1157.10×
02Downtown DubaiTravel & Leisure909.84×
03Burj Al ArabTravel & Leisure561.22×
04Mall of the EmiratesShopping534.32×
05The Dubai MallFashion & Accessoires505.46×
06Dubai International AirportTravel & Leisure278.69×
07Emirate of Abu DhabiTravel & Leisure249.50×
08Atlantis, The PalmTravel & Leisure231.83×
09Burj KhalifaTravel & Leisure229.51×
10DAMAC PropertiesBusiness & Career188.22×
11Sharjah (city)Travel & Leisure86.82×
12Pakistan national cricket teamSports34.25×
13Special OffersShopping31.22×
14DubaiTravel & Leisure30.74×
15EmiratesTravel & Leisure28.42×
16Persian GulfTravel & Leisure26.42×
17Weekend GetawayTravel & Leisure23.98×
18Google NewsNews21.10×
19KabulTravel & Leisure20.00×
20Package tourTravel & Leisure18.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palm Jumeirah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palm Jumeirah audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.82×
Luxury OrientationPREMIUM2.32×
IndulgenceJOY2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palm Jumeirah audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
TraditionCONSERVATISM0.69×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palm Jumeirah have in United States?

Palm Jumeirah has an estimated audience of 798,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Palm Jumeirah fans?

51.9% of Palm Jumeirah fans are female, 48.1% are male, with an average age of 37.3 years.

03

Which brands do Palm Jumeirah fans like most?

Palm Jumeirah fans show strongest brand affinity for Dubai Marina (1157.1×), Burj Al Arab (561.22×), and Dubai International Airport (278.69×) over the country average.

04

Where do Palm Jumeirah fans live in United States?

Palm Jumeirah fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Palm Jumeirah fans also like?

Beyond Palm Jumeirah itself, the audience over-indexes on Burj Al Arab (561.22×), Dubai International Airport (278.69×), Downtown Dubai (909.84×), and The Dubai Mall (505.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Jumeirah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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