Rascasse Audience Intelligence

Special Offers Audience in United States

A data profile of the people who buy, follow and care about Special Offers in United States — modelled from more than twelve digital signal sources. Special Offers has an estimated audience of 3,307,391 people in United States.

#4828among Topic in United States#201in Shopping

The average Special Offers fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cashback reward program, The Dubai Mall, Loyalty program, with strongest over-indexing on Cashback reward program (22.75× the country average).

Demographically, the Special Offers audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Special Offers fan in United States is balanced, around 31.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Cashback reward program.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Special Offers profile in United States.

Audience size
3.3M
in United States
Gender
54.1%♀
45.9% male
Age
31.1
average years
Country rank
#9474
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Special Offers fans

54.1% are female, 45.9% are male, average age 31.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Special Offers audience in United States
MetricValue
Female54.1%
Male45.9%
Average age31.1
Estimated audience size3,307,391
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Special Offers audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3916%
40-4913%
50+7%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Special Offers audience comes from United States.

Worldwide audience distribution share by country for Special Offers
CountryShare
United States31.7%
Saudi Arabia10.3%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Special Offers audience in United States is strongest.

Fig. 05

Top regions by affinity

Special Offers fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.46×
02Vermont~7K1.19×
03Alaska~8K1.17×
04Florida~300K1.15×
05North Dakota~8K1.14×
06South Dakota~9K1.12×
07California~400K1.11×
08Montana~10K1.07×
09Rhode Island~10K1.05×
10Delaware~9K1.03×
11Connecticut~30K1.02×
12Georgia~100K1.01×
13West Virginia~20K1.01×
14Maine~10K1.00×
15Washington, District of Columbia~10K1.00×
16Nevada~30K0.99×
17New Hampshire~10K0.99×
18Michigan~80K0.98×
19Mississippi~30K0.98×
20Hawaii~10K0.98×
21South Carolina~50K0.97×
22New Jersey~80K0.96×
23Kansas~20K0.96×
24Idaho~20K0.96×
25New Mexico~20K0.96×
26Kentucky~40K0.95×
27Iowa~30K0.95×
28Arizona~60K0.94×
29Oklahoma~30K0.94×
30Arkansas~30K0.94×
31Nebraska~20K0.94×
32Texas~300K0.93×
33Washington~60K0.93×
34Oregon~40K0.93×
35North Carolina~90K0.92×
36Alabama~40K0.92×
37Louisiana~40K0.92×
38Tennessee~60K0.91×
39Missouri~50K0.91×
40Utah~30K0.91×
41Illinois~100K0.90×
42Indiana~50K0.90×
43Colorado~50K0.90×
44Ohio~90K0.88×
45Virginia~70K0.88×
46Maryland~50K0.88×
47Massachusetts~60K0.86×
48Wisconsin~40K0.86×
49Minnesota~40K0.86×
50Pennsylvania~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Special Offers, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Special Offers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Special Offers audience
#·InterestCategoryAffinity×
01The Dubai MallFashion & Accessoires77.91×
02Palm JumeirahTravel & Leisure31.22×
03Cashback reward programShopping22.75×
04BodrumTravel & Leisure20.00×
05Burj KhalifaTravel & Leisure18.81×
06Loyalty programShopping14.64×
07Cutting boardHome & Garden13.40×
08Bargain HuntersShopping12.75×
09Buy one, get one freeShopping10.62×
10PeugeotCars & Mobility9.96×
11Love & SexKids & Family6.71×
12Outback SteakhouseFood & Beverages6.19×
13White wineFood & Beverages5.74×
14Red wineFood & Beverages4.88×
15LivemusicMusic & Radio4.50×
16GrouponInternet & Social Media4.47×
17Deal of the dayShopping4.36×
18Property finderHome & Garden3.31×
19DinnerFood & Beverages2.94×
20Google DriveTechnology & Electronics2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Special Offers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Special Offers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
Community OrientationOPEN1.72×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Special Offers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
IndividualismJOY1.01×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Special Offers have in United States?

Special Offers has an estimated audience of 3,307,391 people in United States, concentrated in California and New York.

02

What is the gender split and age of Special Offers fans?

54.1% of Special Offers fans are female, 45.9% are male, with an average age of 31.1 years.

03

Which brands do Special Offers fans like most?

Special Offers fans show strongest brand affinity for Cashback reward program (22.75×), The Dubai Mall (77.91×), and Loyalty program (14.64×) over the country average.

04

Where do Special Offers fans live in United States?

Special Offers fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Special Offers fans also like?

Beyond Special Offers itself, the audience over-indexes on The Dubai Mall (77.91×), Loyalty program (14.64×), Buy one, get one free (10.62×), and Cutting board (13.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Special Offers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Special Offers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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