Special Offers Audience in United States

Special Offers has an estimated audience of 3,307,391 people in United States. 54.1% are female, 45.9% are male, average age 31.1. Top regions: California, Florida, New York. Top brand affinities: Livemusic, Google Maps, Indeed.com, The Dubai Mall, Bargain Hunters.

The average Special Offers fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Livemusic, Google Maps, Indeed.com, with strongest over-indexing on Livemusic (8.57× the country average). Demographically, the Special Offers audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Special Offers fans

Demographic split for Special Offers audience in United States
MetricValue
Female54.1%
Male45.9%
Average age31.1
Estimated audience size3,307,391

Audience persona

The typical Special Offers fan in United States is balanced, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Special Offers in United States
RegionReachAffinity
California430,3611.18×
Florida283,2721.27×
New York282,2301.53×
Texas277,6510.98×
Georgia107,9721.06×
Illinois99,1250.9×
North Carolina92,3320.93×
New Jersey85,8391.02×
Pennsylvania83,6280.75×
Michigan79,0160.91×
Ohio75,5020.74×
Virginia70,5970.88×
Washington65,3630.99×
Arizona53,5360.79×
Tennessee51,8650.78×
Massachusetts50,0070.77×
Maryland46,5360.82×
Indiana45,9910.76×
Colorado44,5540.85×
Missouri42,5160.8×
Connecticut41,0131.24×
Nevada38,0141.19×
South Carolina37,5470.75×
Alabama37,4280.81×
Kentucky33,9800.82×
Oregon33,9540.9×
Wisconsin32,5880.65×
Minnesota32,5420.69×
Louisiana31,6800.74×
Oklahoma29,7650.81×
Mississippi23,2970.85×
Kansas22,9890.88×
Iowa21,8250.8×
Utah19,5400.66×
Arkansas18,2620.67×
West Virginia15,8391.03×
New Mexico13,6200.82×
Idaho13,5810.82×
Alaska13,5481.91×
Hawaii12,9740.91×
New Hampshire12,1180.93×
Nebraska11,8660.72×
Montana11,8101.29×
South Dakota11,6571.52×
North Dakota11,3501.67×
Wyoming10,9822.24×
Rhode Island10,8011.03×
Maine10,7950.91×
Vermont10,6241.83×
Delaware10,4791.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Special Offers audience
BrandAffinityCategory
Livemusic8.57×Music & Radio
Google Maps5.79×Internet & Social Media
Indeed.com5.63×Business & Career
The Dubai Mall65.31×Fashion & Accessoires
Bargain Hunters17.8×Shopping
Capital One5.29×Business & Career
Cashback reward program17.06×Shopping
Cutting board15.97×Home & Garden
Loyalty program10.1×Shopping
Autism Awareness9.96×Health
Enterprise Rent-A-Car6.21×Cars & Mobility
Diabetes mellitus awareness6.71×Health
Bodrum20×Travel & Leisure
Burj Al Arab30.5×Travel & Leisure
CarGurus5.11×Cars & Mobility
Kate Spade8.46×Fashion & Accessoires
Singer-songwriter3.27×Music & Radio
Google News4.74×News
Buy one, get one free7.33×Shopping
Cast-iron cookware9.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Special Offers audience
TraitClusterScore
Luxury OrientationPREMIUM2.02
Risk AppetiteTHRILL1.95
LGBTQ+ IdentityOPEN1.85
Community OrientationOPEN1.66
TravellingTHRILL1.58
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Special Offers
CountryShare
United States31.7%
Saudi Arabia10.3%
Brazil8.4%

See Special Offers audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Special Offers have in United States?

Special Offers has an estimated audience of 3,307,391 people in United States, concentrated in California and Florida.

What is the gender split and age of Special Offers fans?

54.1% of Special Offers fans are female, 45.9% are male, with an average age of 31.1 years.

Which brands do Special Offers fans like most?

Special Offers fans show strongest brand affinity for Livemusic (8.57×), Google Maps (5.79×), and Indeed.com (5.63×) over the country average.

Where do Special Offers fans live in United States?

Special Offers fans in United States are most concentrated in California (reach 430,361), Florida (reach 283,272), and New York (reach 282,230). These three regions account for the largest share of the active audience.

What other brands do Special Offers fans also like?

Beyond Special Offers itself, the audience over-indexes on Google Maps (5.79×), Indeed.com (5.63×), The Dubai Mall (65.31×), and Bargain Hunters (17.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Special Offers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.