Cashback reward program Audience in United States

Cashback reward program logo

Cashback reward program has an estimated audience of 5,676,439 people in United States. 57.1% are female, 42.9% are male, average age 43.2. Top regions: New York, Florida, California. Top brand affinities: Special Offers, Discount card, Loyalty program, Macy's, Beauty.

The average Cashback reward program fan in United States is 43.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Special Offers, Discount card, Loyalty program, with strongest over-indexing on Special Offers (22.75× the country average). Demographically, the Cashback reward program audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Cashback reward program fans

Demographic split for Cashback reward program audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.2
Estimated audience size5,676,439

Audience persona

The typical Cashback reward program fan in United States is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Special Offers.

Top regions in United States

Top regions ranked by reach for Cashback reward program in United States
RegionReachAffinity
New York404,5971.28×
Florida334,6650.87×
California313,1770.5×
Pennsylvania262,4341.37×
Texas255,5000.52×
North Carolina237,0721.39×
Alabama236,1682.98×
Ohio207,3161.19×
Illinois143,5860.76×
Georgia143,3840.82×
New Jersey140,6990.97×
Michigan131,8550.89×
Virginia120,7510.87×
Indiana105,7151.02×
Tennessee102,8530.9×
Wisconsin96,9391.14×
Arizona93,3550.81×
Maryland88,8030.91×
Washington88,6020.78×
Minnesota86,6111.06×
Oklahoma84,9991.35×
Kentucky76,6811.08×
Massachusetts65,5530.59×
Mississippi65,2231.39×
South Carolina63,8230.75×
Colorado63,8120.71×
Kansas62,1681.39×
Louisiana57,9920.79×
Missouri54,2020.59×
Oregon53,1600.82×
Arkansas50,7011.08×
Connecticut43,3780.76×
Iowa41,3130.88×
Nevada37,6930.69×
Utah36,9890.73×
Hawaii35,6241.46×
West Virginia33,6531.27×
Idaho31,0771.09×
New Hampshire27,7291.24×
Nebraska27,1530.95×
New Mexico27,0110.95×
Delaware19,1831.22×
Rhode Island16,0650.89×
Maine16,0560.79×
Vermont15,8011.59×
Alaska13,4331.11×
Montana11,7100.74×
South Dakota11,5590.88×
Wyoming10,8891.29×
Washington, District of Columbia6,9250.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cashback reward program audience
BrandAffinityCategory
Special Offers22.75×Shopping
Discount card24.14×Shopping
Loyalty program7.44×Shopping
Macy's2.86×Shopping
Beauty1.75×Beauty & Wellness
Food and drink1.56×Food & Beverages
Texas Roadhouse2.67×Food & Beverages
Rakuten7.32×Shopping
Online shopping1.58×Shopping
Personal finance1.69×Business & Career
Google Docs2.38×Internet & Social Media
Discounting3.56×Shopping
Budget4.56×Politics & Society
Garage sale5.13×Fashion & Accessoires
Coach3.35×Fashion & Accessoires
Aldi1.69×Shopping
Dollar Tree1.74×Shopping
Indeed.com1.76×Business & Career
Golf Channel2.52×Sports
Kohl's1.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cashback reward program audience
TraitClusterScore
Price SensitivityPREMIUM2.44
TravellingTHRILL1.51
Family OrientationCONSERVATISM1.32
Social Media UsageJOY1.26
Career OrientationPOWER1.16
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Cashback reward program
CountryShare
United States15.3%
Indonesia9.8%
India9.8%

See Cashback reward program audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Cashback reward program have in United States?

Cashback reward program has an estimated audience of 5,676,439 people in United States, concentrated in New York and Florida.

What is the gender split and age of Cashback reward program fans?

57.1% of Cashback reward program fans are female, 42.9% are male, with an average age of 43.2 years.

Which brands do Cashback reward program fans like most?

Cashback reward program fans show strongest brand affinity for Special Offers (22.75×), Discount card (24.14×), and Loyalty program (7.44×) over the country average.

Where do Cashback reward program fans live in United States?

Cashback reward program fans in United States are most concentrated in New York (reach 404,597), Florida (reach 334,665), and California (reach 313,177). These three regions account for the largest share of the active audience.

What other brands do Cashback reward program fans also like?

Beyond Cashback reward program itself, the audience over-indexes on Discount card (24.14×), Loyalty program (7.44×), Macy's (2.86×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashback reward program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.