Rascasse Audience Intelligence

Cashback reward program Audience in United States

A data profile of the people who buy, follow and care about Cashback reward program in United States — modelled from more than twelve digital signal sources. Cashback reward program has an estimated audience of 5,676,439 people in United States.

#8among E-Commerce in United States#3481among Topic in United States#152in Shopping

The average Cashback reward program fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Special Offers, Discount card, Loyalty program, with strongest over-indexing on Special Offers (22.75× the country average).

Demographically, the Cashback reward program audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cashback reward program fan in United States is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Special Offers.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cashback reward program profile in United States.

Audience size
5.7M
in United States
Gender
57.1%♀
42.9% male
Age
43.2
average years
Country rank
#5971
Topic in United States
Fig. 01

Search interest · 12-month trend

-90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cashback reward program fans

57.1% are female, 42.9% are male, average age 43.2.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Cashback reward program audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.2
Estimated audience size5,676,439
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Cashback reward program audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4922%
50+30%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Cashback reward program audience comes from United States.

Worldwide audience distribution share by country for Cashback reward program
CountryShare
United States15.3%
Indonesia9.8%
India9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cashback reward program audience in United States is strongest.

Fig. 05

Top regions by affinity

Cashback reward program fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K1.09×
02Rhode Island~20K1.04×
03Delaware~20K1.04×
04Alabama~80K1.03×
05Oklahoma~60K1.03×
06Kansas~50K1.03×
07Nebraska~30K1.03×
08Louisiana~70K1.02×
09Idaho~30K1.02×
10Hawaii~20K1.02×
11Montana~20K1.02×
12Vermont~10K1.02×
13Wyoming~9K1.02×
14Arkansas~50K1.01×
15Mississippi~50K1.01×
16New Mexico~30K1.01×
17New Hampshire~20K1.01×
18Maine~20K1.01×
19South Dakota~10K1.01×
20Utah~50K1.00×
21Alaska~10K1.00×
22Tennessee~100K0.99×
23Indiana~100K0.99×
24Colorado~90K0.99×
25South Carolina~80K0.99×
26Minnesota~80K0.99×
27Kentucky~70K0.99×
28Oregon~60K0.99×
29Iowa~50K0.99×
30Washington, District of Columbia~20K0.99×
31North Carolina~200K0.98×
32Arizona~100K0.98×
33Missouri~90K0.98×
34Wisconsin~80K0.98×
35Connecticut~60K0.98×
36Nevada~50K0.98×
37Pennsylvania~200K0.97×
38Michigan~100K0.97×
39Virginia~100K0.97×
40Washington~100K0.97×
41Massachusetts~100K0.97×
42Maryland~90K0.97×
43Illinois~200K0.96×
44Ohio~200K0.96×
45Georgia~200K0.96×
46New Jersey~100K0.96×
47New York~300K0.92×
48Florida~400K0.91×
49Texas~400K0.90×
50California~500K0.87×
Fig. 06

Affinity by region

Affinity by region — Cashback reward program, United States
0.87×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cashback reward program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cashback reward program audience
#·InterestCategoryAffinity×
01Discount cardShopping24.14×
02Special OffersShopping22.75×
03Loyalty programShopping7.44×
04RakutenShopping7.32×
05Garage saleFashion & Accessoires5.13×
06BudgetPolitics & Society4.56×
07DiscountingShopping3.56×
08CoachFashion & Accessoires3.35×
09Macy'sShopping2.86×
10Dillard'sFashion & Accessoires2.79×
11Texas RoadhouseFood & Beverages2.67×
12Culver'sFood & Beverages2.43×
13Google DocsInternet & Social Media2.38×
14Indeed.comBusiness & Career1.76×
15BeautyBeauty & Wellness1.75×
16Dollar TreeShopping1.74×
17Personal financeBusiness & Career1.69×
18AldiShopping1.69×
19Online shoppingShopping1.58×
20Food and drinkFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cashback reward program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cashback reward program audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.19×
Early Adopter MentalityPOWER2.01×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cashback reward program audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
MindfulnessBALANCE0.81×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cashback reward program have in United States?

Cashback reward program has an estimated audience of 5,676,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cashback reward program fans?

57.1% of Cashback reward program fans are female, 42.9% are male, with an average age of 43.2 years.

03

Which brands do Cashback reward program fans like most?

Cashback reward program fans show strongest brand affinity for Special Offers (22.75×), Discount card (24.14×), and Loyalty program (7.44×) over the country average.

04

Where do Cashback reward program fans live in United States?

Cashback reward program fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cashback reward program fans also like?

Beyond Cashback reward program itself, the audience over-indexes on Discount card (24.14×), Loyalty program (7.44×), Macy's (2.86×), and Beauty (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Cashback reward program audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashback reward program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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