Rascasse Audience Intelligence

Garage sale Audience in United States

A data profile of the people who buy, follow and care about Garage sale in United States — modelled from more than twelve digital signal sources. Garage sale has an estimated audience of 8,600,786 people in United States.

#18among Video game in United States#2588among Topic in United States#211in Fashion & Accessoires

The average Garage sale fan in United States is 45.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Saucony, Wawa Inc., Flea market, with strongest over-indexing on Saucony (16.8× the country average).

Demographically, the Garage sale audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garage sale fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Saucony.

Category: Fashion & Accessoires · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garage sale profile in United States.

Audience size
8.6M
in United States
Gender
62.3%♀
37.7% male
Age
45.2
average years
Country rank
#4132
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garage sale fans

62.3% are female, 37.7% are male, average age 45.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Garage sale audience in United States
MetricValue
Female62.3%
Male37.7%
Average age45.2
Estimated audience size8,600,786
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Garage sale audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Garage sale audience comes from United States.

Worldwide audience distribution share by country for Garage sale
CountryShare
United States32.6%
France7.4%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garage sale audience in United States is strongest.

Fig. 05

Top regions by affinity

Garage sale fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K2.29×
02Texas~1.5M1.92×
03Oklahoma~200K1.85×
04Nebraska~70K1.73×
05Missouri~200K1.65×
06Indiana~300K1.60×
07Wyoming~20K1.58×
08Louisiana~200K1.56×
09Iowa~100K1.55×
10Minnesota~200K1.54×
11Illinois~400K1.50×
12Michigan~300K1.46×
13Ohio~400K1.41×
14North Dakota~20K1.36×
15Oregon~100K1.22×
16Montana~30K1.18×
17Hawaii~40K1.16×
18Colorado~100K1.11×
19South Dakota~20K1.07×
20Washington~200K1.06×
21New Jersey~200K1.05×
22Wisconsin~100K1.03×
23California~1M1.02×
24Florida~600K1.02×
25New Mexico~40K1.00×
26New York~500K0.99×
27Alaska~20K0.96×
28Arkansas~70K0.93×
29Nevada~70K0.87×
30Idaho~40K0.87×
31Tennessee~100K0.86×
32Mississippi~60K0.86×
33West Virginia~30K0.71×
34Arizona~100K0.70×
35Pennsylvania~200K0.68×
36Alabama~80K0.65×
37Delaware~20K0.65×
38South Carolina~80K0.62×
39Kentucky~70K0.61×
40Maine~20K0.59×
41Rhode Island~20K0.59×
42Georgia~100K0.56×
43Utah~40K0.56×
44New Hampshire~20K0.56×
45Connecticut~50K0.53×
46North Carolina~100K0.52×
47Washington, District of Columbia~10K0.52×
48Virginia~100K0.46×
49Maryland~60K0.43×
50Massachusetts~70K0.42×
Fig. 06

Affinity by region

Affinity by region — Garage sale, United States
0.42×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garage sale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garage sale audience
#·InterestCategoryAffinity×
01SauconySports16.80×
02Sales taxBusiness & Career5.97×
03Antique furnitureHome & Garden4.15×
04Flea marketHome & Garden3.91×
05LiquidationBusiness & Career3.85×
06Online auctionShopping2.87×
07Used goodPolitics & Society2.73×
08Buenos AiresTravel & Leisure2.57×
09Wawa Inc.Shopping2.39×
10ArgentinaTravel & Leisure2.04×
11AuctionShopping2.00×
12FarmhouseTravel & Leisure1.94×
13MenardsHome & Garden1.77×
14Cyber MondayShopping1.73×
15Spanish languagePolitics & Society1.64×
16Freight transportCars & Mobility1.62×
17Dollar TreeShopping1.59×
18Staples (Canada)Business & Career1.57×
19Black Friday (shopping)Shopping1.51×
20Ace HardwareHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garage sale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garage sale audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Price SensitivityPREMIUM1.35×
TraditionCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garage sale audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Early Adopter MentalityPOWER0.92×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garage sale have in United States?

Garage sale has an estimated audience of 8,600,786 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Garage sale fans?

62.3% of Garage sale fans are female, 37.7% are male, with an average age of 45.2 years.

03

Which brands do Garage sale fans like most?

Garage sale fans show strongest brand affinity for Saucony (16.8×), Wawa Inc. (2.39×), and Flea market (3.91×) over the country average.

04

Where do Garage sale fans live in United States?

Garage sale fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Garage sale fans also like?

Beyond Garage sale itself, the audience over-indexes on Wawa Inc. (2.39×), Flea market (3.91×), Dollar Tree (1.59×), and Antique furniture (4.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Garage sale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garage sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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