Garage sale Audience in United States

Garage sale logo

Garage sale has an estimated audience of 8,600,786 people in United States. 62.3% are female, 37.7% are male, average age 45.2. Top regions: Texas, California, Florida. Top brand affinities: Saucony, Wawa Inc., Flea market, Craigslist, Dollar Tree.

The average Garage sale fan in United States is 45.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Saucony, Wawa Inc., Flea market, with strongest over-indexing on Saucony (16.8× the country average). Demographically, the Garage sale audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Video game

Demographics of Garage sale fans

Demographic split for Garage sale audience in United States
MetricValue
Female62.3%
Male37.7%
Average age45.2
Estimated audience size8,600,786

Audience persona

The typical Garage sale fan in United States is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Saucony.

Top regions in United States

Top regions ranked by reach for Garage sale in United States
RegionReachAffinity
Texas1,528,5862.07×
California1,004,9701.06×
Florida587,7701.01×
New York464,7970.97×
Illinois456,4021.59×
Ohio374,6021.41×
Michigan335,3241.49×
Indiana251,7721.6×
Missouri232,7201.68×
New Jersey228,3471.04×
Minnesota200,4331.63×
Pennsylvania197,2650.68×
Oklahoma184,2531.93×
Washington177,3361.03×
Louisiana176,4851.59×
Colorado166,9041.23×
Tennessee156,3910.91×
Georgia148,6760.56×
Kansas148,2382.19×
Wisconsin137,8081.07×
North Carolina133,0070.51×
Oregon122,2811.24×
Arizona121,9900.69×
Iowa114,0851.61×
Virginia89,1630.43×
South Carolina79,1220.61×
Alabama77,6070.65×
Nebraska76,7591.78×
Arkansas68,1220.96×
Nevada67,3330.81×
Kentucky61,6930.57×
Mississippi58,4230.82×
Massachusetts57,9050.34×
Maryland53,1540.36×
New Mexico44,2281.03×
Hawaii44,0361.19×
Utah38,1500.5×
Idaho36,5220.85×
Connecticut36,4270.42×
Montana29,1611.22×
West Virginia24,8390.62×
North Dakota23,5891.34×
South Dakota21,6391.09×
Wyoming18,5331.45×
Alaska16,3650.89×
Maine13,3270.43×
New Hampshire11,4250.34×
Delaware10,7390.45×
Rhode Island8,8260.32×
Vermont7,0770.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garage sale audience
BrandAffinityCategory
Saucony16.8×Sports
Wawa Inc.2.39×Shopping
Flea market3.91×Home & Garden
Craigslist1.78×Shopping
Dollar Tree1.59×Shopping
Antique furniture4.15×Home & Garden
Sales tax5.97×Business & Career
Auction2×Shopping
Buenos Aires2.57×Travel & Leisure
Used good2.73×Politics & Society
Menards1.77×Home & Garden
Freight transport1.62×Cars & Mobility
Argentina2.04×Travel & Leisure
Black Friday (shopping)1.51×Shopping
Cyber Monday1.73×Shopping
Online auction2.87×Shopping
Staples (Canada)1.57×Business & Career
Liquidation3.85×Business & Career
Spanish language1.64×Politics & Society
Farmhouse1.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garage sale audience
TraitClusterScore
Community OrientationOPEN1.42
DIY MentalityTHRILL1.34
Family OrientationCONSERVATISM1.34
Convenience OrientationPREMIUM1.24
CreativityOPEN1.23
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Garage sale
CountryShare
United States32.6%
France7.4%
Brazil5.7%

See Garage sale audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Garage sale have in United States?

Garage sale has an estimated audience of 8,600,786 people in United States, concentrated in Texas and California.

What is the gender split and age of Garage sale fans?

62.3% of Garage sale fans are female, 37.7% are male, with an average age of 45.2 years.

Which brands do Garage sale fans like most?

Garage sale fans show strongest brand affinity for Saucony (16.8×), Wawa Inc. (2.39×), and Flea market (3.91×) over the country average.

Where do Garage sale fans live in United States?

Garage sale fans in United States are most concentrated in Texas (reach 1,528,586), California (reach 1,004,970), and Florida (reach 587,770). These three regions account for the largest share of the active audience.

What other brands do Garage sale fans also like?

Beyond Garage sale itself, the audience over-indexes on Wawa Inc. (2.39×), Flea market (3.91×), Craigslist (1.78×), and Dollar Tree (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garage sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.