Rascasse Audience Intelligence

Saucony Target Market in United States

A data profile of the people who buy, follow and care about Saucony in United States — modelled from more than twelve digital signal sources. Saucony has an estimated audience of 2,992,817 people in United States.

#2among Running in United States#1058among Brand in United States#915in Sports

The average Saucony fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include road runner sports, ASICS, New Orleans Pelicans, with strongest over-indexing on road runner sports (19.9× the country average).

Demographically, the Saucony audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saucony fan in United States is balanced, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for road runner sports.

Category: Sports · Type: Brand · Subtype: Running

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saucony profile in United States.

Audience size
3M
in United States
Gender
54.3%♀
45.7% male
Age
38.3
average years
Country rank
#10327
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saucony

54.3% are female, 45.7% are male, average age 38.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Saucony audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.3
Estimated audience size2,992,817
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Saucony audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Saucony audience comes from United States.

Worldwide audience distribution share by country for Saucony
CountryShare
United States26.8%
France18.4%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saucony audience in United States is strongest.

Fig. 05

Top regions by affinity

Saucony customers by region in United States
#RegionReachAffinity×
01Delaware~20K2.28×
02Washington, District of Columbia~20K2.03×
03Pennsylvania~200K1.97×
04Maryland~100K1.95×
05New York~300K1.62×
06New Jersey~100K1.37×
07Georgia~100K1.26×
08Massachusetts~70K1.26×
09Louisiana~50K1.19×
10Virginia~90K1.16×
11Illinois~100K1.13×
12North Carolina~100K1.13×
13Connecticut~30K1.13×
14Alabama~40K1.07×
15South Carolina~50K1.04×
16Rhode Island~10K1.03×
17Michigan~80K1.01×
18California~300K1.00×
19Hawaii~10K0.98×
20Tennessee~60K0.97×
21Mississippi~20K0.97×
22Texas~200K0.96×
23Ohio~90K0.96×
24New Hampshire~10K0.96×
25Indiana~50K0.94×
26Missouri~50K0.94×
27Florida~200K0.91×
28Kentucky~30K0.90×
29Vermont~5K0.90×
30Colorado~40K0.88×
31Maine~9K0.87×
32Wisconsin~40K0.84×
33Washington~50K0.83×
34Utah~20K0.83×
35Nebraska~10K0.82×
36Kansas~20K0.81×
37Oregon~30K0.80×
38Arkansas~20K0.80×
39West Virginia~10K0.80×
40Iowa~20K0.79×
41Minnesota~30K0.77×
42Montana~6K0.77×
43Oklahoma~30K0.76×
44Nevada~20K0.75×
45Alaska~5K0.73×
46South Dakota~5K0.72×
47Arizona~40K0.71×
48Idaho~10K0.69×
49North Dakota~4K0.67×
50New Mexico~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Saucony, United States
0.65×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saucony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saucony audience
#·InterestCategoryAffinity×
01road runner sportsShopping19.90×
02Stacy KeiblerMovies & TV13.81×
03adidas WomenSports13.28×
04Brooks RunningFashion & Accessoires12.24×
05Hoka One OneFashion & Accessoires10.67×
06New York City MarathonSports8.33×
07Chicago MarathonSports8.15×
0810,000 metresSports8.06×
09Boston MarathonSports7.02×
10ASICSFashion & Accessoires6.81×
11De'Aaron FoxSports6.48×
12Brooks SportsFashion & Accessoires6.06×
13New Orleans PelicansSports5.78×
14PumaFashion & Accessoires4.74×
15Los Angeles ClippersSports4.63×
16Cross country runningSports4.60×
17Long-distance runningSports4.11×
18Road runningSports3.19×
19New BalanceFashion & Accessoires3.04×
20FIFA World CupSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saucony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saucony audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.54×
Early Adopter MentalityPOWER1.32×
Healthy LifestyleBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saucony audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.88×
Community OrientationOPEN0.90×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saucony's target market in United States?

Saucony's target market in United States covers an estimated 2,992,817 people, concentrated in California and New York.

02

What is the gender split and age of Saucony customers?

54.3% of the Saucony audience are female, 45.7% are male, with an average age of 38.3 years.

03

Which brands do Saucony fans like most?

Saucony fans show strongest brand affinity for road runner sports (19.9×), ASICS (6.81×), and New Orleans Pelicans (5.78×) over the country average.

04

Where do Saucony fans live in United States?

Saucony fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saucony fans also like?

Beyond Saucony itself, the audience over-indexes on ASICS (6.81×), New Orleans Pelicans (5.78×), Stacy Keibler (13.81×), and Brooks Running (12.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Running audiences in United States

See Saucony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saucony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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