Saucony Audience in United States

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Saucony has an estimated audience of 3,003,585 people in United States. 54.3% are female, 45.7% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: road runner sports, ASICS, LifeProof, New Orleans Pelicans, Stacy Keibler.

The average Saucony fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include road runner sports, ASICS, LifeProof, with strongest over-indexing on road runner sports (19.9× the country average). Demographically, the Saucony audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Running

Demographics of Saucony fans

Demographic split for Saucony audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.3
Estimated audience size3,003,585

Audience persona

The typical Saucony fan in United States is balanced, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for road runner sports.

Top regions in United States

Top regions ranked by reach for Saucony in United States
RegionReachAffinity
California366,4131.11×
Texas264,3181.02×
New York253,8581.51×
Florida186,8960.92×
Pennsylvania146,8641.45×
Georgia126,5121.37×
Illinois119,5261.19×
North Carolina110,9651.23×
Ohio95,6951.03×
New Jersey88,2531.16×
Virginia86,9841.19×
Maryland85,6511.66×
Michigan84,0231.07×
Massachusetts75,6351.28×
Tennessee63,6511.06×
Indiana55,7821.02×
Washington55,1330.92×
South Carolina50,0561.11×
Colorado47,2801×
Missouri47,2330.98×
Alabama46,8021.12×
Arizona46,4340.76×
Louisiana42,4621.1×
Wisconsin41,6480.92×
Minnesota36,5860.85×
Kentucky36,2210.96×
Oregon30,4880.89×
Connecticut30,4331.01×
Oklahoma27,0820.81×
Utah24,4780.91×
Mississippi23,3790.94×
Nevada22,5680.78×
Kansas21,1180.89×
Iowa20,6560.83×
Arkansas20,2370.82×
Washington, District of Columbia16,3791.81×
Hawaii13,0821.01×
Nebraska12,6040.84×
New Hampshire11,9341.01×
West Virginia10,6240.76×
Idaho10,5110.7×
Delaware10,1081.22×
Maine9,8250.91×
New Mexico9,5990.64×
Rhode Island9,1740.96×
Montana6,6440.8×
South Dakota4,7730.69×
Vermont4,6470.88×
Alaska4,3620.68×
North Dakota3,6820.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saucony audience
BrandAffinityCategory
road runner sports19.9×Shopping
ASICS6.81×Fashion & Accessoires
LifeProof18.17×Technology & Electronics
New Orleans Pelicans5.78×Sports
Stacy Keibler13.81×Movies & TV
Brooks Running12.24×Fashion & Accessoires
New Balance3.04×Fashion & Accessoires
Hoka One One10.67×Fashion & Accessoires
New York City Marathon8.33×Sports
Los Angeles Clippers4.63×Sports
Road running3.19×Sports
Boston Marathon7.02×Sports
Chicago Marathon8.15×Sports
10,000 metres8.06×Sports
Cross country running4.6×Sports
Long-distance running4.11×Sports
adidas Women13.28×Sports
Toys (film)6.25×Movies & TV
Puma4.74×Fashion & Accessoires
On5.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saucony audience
TraitClusterScore
Luxury OrientationPREMIUM2.46
SustainabilityBALANCE1.77
Design AffinityPREMIUM1.58
Healthy LifestyleBALANCE1.49
Family OrientationCONSERVATISM1.48
Convenience OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Saucony
CountryShare
United States28.8%
France15.0%
Italy9.4%

See Saucony audiences in other countries

More Running audiences in United States

Frequently asked questions

How many fans does Saucony have in United States?

Saucony has an estimated audience of 3,003,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Saucony fans?

54.3% of Saucony fans are female, 45.7% are male, with an average age of 38.3 years.

Which brands do Saucony fans like most?

Saucony fans show strongest brand affinity for road runner sports (19.9×), ASICS (6.81×), and LifeProof (18.17×) over the country average.

Where do Saucony fans live in United States?

Saucony fans in United States are most concentrated in California (reach 366,413), Texas (reach 264,318), and New York (reach 253,858). These three regions account for the largest share of the active audience.

What other brands do Saucony fans also like?

Beyond Saucony itself, the audience over-indexes on ASICS (6.81×), LifeProof (18.17×), New Orleans Pelicans (5.78×), and Stacy Keibler (13.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saucony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.