Rascasse Audience Intelligence

Hoka One One Target Market in United States

A data profile of the people who buy, follow and care about Hoka One One in United States — modelled from more than twelve digital signal sources. Hoka One One has an estimated audience of 2,030,790 people in United States.

#1428among Brand in United States#620in Fashion & Accessoires

The average Hoka One One fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ASICS, Saucony, Brooks Running, with strongest over-indexing on ASICS (6.1× the country average).

Demographically, the Hoka One One audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoka One One fan in United States is more female, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for ASICS.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoka One One profile in United States.

Audience size
2M
in United States
Gender
55.4%♀
44.6% male
Age
39.5
average years
Country rank
#14063
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hoka One One

55.4% are female, 44.6% are male, average age 39.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Hoka One One audience in United States
MetricValue
Female55.4%
Male44.6%
Average age39.5
Estimated audience size2,030,790
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Hoka One One audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Hoka One One audience comes from United States.

Worldwide audience distribution share by country for Hoka One One
CountryShare
United States35.7%
Japan10.0%
France7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoka One One audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoka One One customers by region in United States
#RegionReachAffinity×
01Hawaii~10K1.62×
02California~300K1.31×
03Alabama~40K1.25×
04Arkansas~20K1.25×
05Washington~50K1.24×
06Oregon~30K1.22×
07Tennessee~50K1.17×
08Mississippi~20K1.15×
09Oklahoma~30K1.12×
10Colorado~30K1.09×
11Louisiana~30K1.06×
12Kentucky~30K1.06×
13Texas~200K1.04×
14New Hampshire~8K1.03×
15Alaska~4K1.03×
16Vermont~4K1.03×
17North Carolina~60K1.02×
18Georgia~60K1.01×
19Utah~20K1.01×
20Montana~6K1.01×
21New York~100K0.98×
22Idaho~10K0.98×
23Maine~7K0.98×
24New Jersey~50K0.97×
25Arizona~40K0.97×
26Massachusetts~40K0.97×
27South Carolina~30K0.97×
28Kansas~20K0.97×
29Washington, District of Columbia~6K0.97×
30Florida~100K0.96×
31Connecticut~20K0.96×
32Virginia~50K0.95×
33Illinois~60K0.94×
34Missouri~30K0.93×
35Iowa~20K0.93×
36Maryland~30K0.92×
37Indiana~30K0.90×
38Wisconsin~30K0.90×
39Nevada~20K0.90×
40West Virginia~9K0.90×
41South Dakota~4K0.90×
42Pennsylvania~60K0.89×
43New Mexico~9K0.89×
44Michigan~50K0.87×
45Nebraska~9K0.87×
46Rhode Island~6K0.87×
47Ohio~50K0.86×
48Delaware~5K0.85×
49Minnesota~20K0.84×
50North Dakota~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Hoka One One, United States
0.84×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoka One One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoka One One audience
#·InterestCategoryAffinity×
01Brooks RunningFashion & Accessoires14.69×
02SauconySports11.23×
03Stacy KeiblerMovies & TV9.93×
04New York City MarathonSports9.60×
05Chicago MarathonSports9.01×
0610,000 metresSports8.63×
07SalomonFashion & Accessoires8.45×
08Boston MarathonSports8.41×
09Brooks SportsFashion & Accessoires7.98×
10ASICSFashion & Accessoires6.10×
11OnSports5.22×
12Middle-distance runningSports5.11×
13Cross country runningSports4.79×
14Fun runSports4.56×
15Long-distance runningSports4.24×
16New Orleans PelicansSports3.82×
17Road runningSports3.48×
18New BalanceFashion & Accessoires2.63×
19Planet FitnessSports1.78×
20Sneakers (footwear)Fashion & Accessoires1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoka One One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoka One One audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.59×
Healthy LifestyleBALANCE1.29×
Early Adopter MentalityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoka One One audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
ExtroversionTHRILL0.93×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hoka One One's target market in United States?

Hoka One One's target market in United States covers an estimated 2,030,790 people, concentrated in California and Texas.

02

What is the gender split and age of Hoka One One customers?

55.4% of the Hoka One One audience are female, 44.6% are male, with an average age of 39.5 years.

03

Which brands do Hoka One One fans like most?

Hoka One One fans show strongest brand affinity for ASICS (6.1×), Saucony (11.23×), and Brooks Running (14.69×) over the country average.

04

Where do Hoka One One fans live in United States?

Hoka One One fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hoka One One fans also like?

Beyond Hoka One One itself, the audience over-indexes on Saucony (11.23×), Brooks Running (14.69×), Brooks Sports (7.98×), and New York City Marathon (9.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hoka One One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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