Hoka One One Audience in United States

Hoka One One logo

Hoka One One has an estimated audience of 2,038,710 people in United States. 55.4% are female, 44.6% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: ASICS, Saucony, Brooks Running, New York City Marathon, Boston Marathon.

The average Hoka One One fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ASICS, Saucony, Brooks Running, with strongest over-indexing on ASICS (6.1× the country average). Demographically, the Hoka One One audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Hoka One One fans

Demographic split for Hoka One One audience in United States
MetricValue
Female55.4%
Male44.6%
Average age39.5
Estimated audience size2,038,710

Audience persona

The typical Hoka One One fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for ASICS.

Top regions in United States

Top regions ranked by reach for Hoka One One in United States
RegionReachAffinity
California296,2791.32×
Texas193,5871.1×
Florida133,0920.96×
New York116,5021.02×
Illinois67,3250.99×
Georgia67,1681.07×
North Carolina65,8541.07×
Pennsylvania63,3690.92×
Ohio55,8930.89×
Washington51,1051.25×
New Jersey50,3250.97×
Tennessee49,2911.21×
Michigan47,8600.9×
Virginia47,7840.96×
Massachusetts39,9440.99×
Arizona39,1000.94×
Alabama37,2291.31×
Colorado34,9101.09×
Indiana33,9340.91×
Maryland31,7030.9×
Missouri31,2390.95×
South Carolina31,0751.01×
Oregon28,9441.24×
Kentucky28,5791.12×
Louisiana28,2301.07×
Wisconsin27,6720.9×
Oklahoma25,5591.13×
Minnesota24,8060.85×
Arkansas20,7101.23×
Connecticut20,1330.98×
Mississippi19,7331.17×
Nevada17,7170.9×
Utah17,2590.95×
Iowa15,3070.91×
Kansas15,2970.95×
Hawaii14,6101.67×
Idaho9,5120.93×
Nebraska8,7260.85×
New Mexico8,3980.82×
West Virginia8,1590.86×
New Hampshire8,1521.01×
Maine6,9620.95×
Washington, District of Columbia5,7870.94×
Montana5,3760.95×
Rhode Island5,2840.81×
Delaware4,3070.77×
Alaska4,1120.94×
South Dakota3,7240.79×
Vermont3,5420.99×
North Dakota2,9230.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoka One One audience
BrandAffinityCategory
ASICS6.1×Fashion & Accessoires
Saucony11.23×Sports
Brooks Running14.69×Fashion & Accessoires
New York City Marathon9.6×Sports
Boston Marathon8.41×Sports
Chicago Marathon9.01×Sports
Road running3.48×Sports
10,000 metres8.63×Sports
Cross country running4.79×Sports
Long-distance running4.24×Sports
Planet Fitness1.78×Sports
New Balance2.63×Fashion & Accessoires
Middle-distance running5.11×Sports
On5.22×Sports
Stacy Keibler9.93×Movies & TV
Fun run4.56×Sports
New Orleans Pelicans3.82×Sports
REI1.89×Fashion & Accessoires
Sneakers (footwear)1.65×Fashion & Accessoires
Rock 'n' Roll Marathon Series7.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoka One One audience
TraitClusterScore
Family OrientationCONSERVATISM1.65
Design AffinityPREMIUM1.3
Luxury OrientationPREMIUM1.27
Sports ActivityPOWER1.2
IndulgenceJOY1.17
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Hoka One One
CountryShare
United States35.7%
Japan10.0%
France7.0%

See Hoka One One audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hoka One One have in United States?

Hoka One One has an estimated audience of 2,038,710 people in United States, concentrated in California and Texas.

What is the gender split and age of Hoka One One fans?

55.4% of Hoka One One fans are female, 44.6% are male, with an average age of 39.5 years.

Which brands do Hoka One One fans like most?

Hoka One One fans show strongest brand affinity for ASICS (6.1×), Saucony (11.23×), and Brooks Running (14.69×) over the country average.

Where do Hoka One One fans live in United States?

Hoka One One fans in United States are most concentrated in California (reach 296,279), Texas (reach 193,587), and Florida (reach 133,092). These three regions account for the largest share of the active audience.

What other brands do Hoka One One fans also like?

Beyond Hoka One One itself, the audience over-indexes on Saucony (11.23×), Brooks Running (14.69×), New York City Marathon (9.6×), and Boston Marathon (8.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoka One One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.