Hoka One One Audience in Germany
Hoka One One has an estimated audience of 254,497 people in Germany. 45.4% are female, 54.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WeTransfer, Aral AG, Chicago Marathon, Sports, Commerzbank.
The average Hoka One One fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WeTransfer, Aral AG, Chicago Marathon, with strongest over-indexing on WeTransfer (8.89× the country average). Demographically, the Hoka One One audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Hoka One One fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 40.7 |
| Estimated audience size | 254,497 |
Audience persona
The typical Hoka One One fan in Germany is balanced, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for WeTransfer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,897 | 1.17× |
| Bayern | 56,786 | 1.39× |
| Baden-Württemberg | 41,081 | 1.18× |
| Hessen | 28,108 | 1.45× |
| Niedersachsen | 22,152 | 0.9× |
| Berlin | 19,930 | 1.75× |
| Rheinland-Pfalz | 14,031 | 1.1× |
| Sachsen | 10,143 | 0.81× |
| Schleswig-Holstein | 7,728 | 0.85× |
| Hamburg | 7,446 | 1.29× |
| Brandenburg | 5,395 | 0.68× |
| Thüringen | 5,343 | 0.82× |
| Sachsen-Anhalt | 4,061 | 0.62× |
| Mecklenburg-Vorpommern | 2,937 | 0.6× |
| Saarland | 2,328 | 0.74× |
| Bremen | 1,394 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WeTransfer | 8.89× | Internet & Social Media |
| Aral AG | 3.49× | Cars & Mobility |
| Chicago Marathon | 21.89× | Sports |
| Sports | 1.91× | Sports |
| Commerzbank | 2.54× | Business & Career |
| Western Union | 4.05× | Business & Career |
| Ironman World Championship | 12.97× | Sports |
| strava | 9.46× | Sports |
| Ironman Germany | 18.34× | Sports |
| Bicycle helmet | 6.47× | Cars & Mobility |
| Colnago | 6.49× | Cars & Mobility |
| Ironman 70.3 | 9.86× | Sports |
| Sparkasse | 2.13× | Business & Career |
| Orbea | 6.49× | Cars & Mobility |
| Obstacle racing | 8.38× | Cars & Mobility |
| Spartan race | 9.62× | Sports |
| SV Werder Bremen | 1.74× | Sports |
| Netto Marken-Discount | 1.57× | Shopping |
| VfB Stuttgart | 1.9× | Sports |
| New York City Marathon | 10× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.65 |
| Quality Awareness | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.39 |
| Creativity | OPEN | 1.39 |
| Career Orientation | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| Japan | 10.0% |
| France | 7.0% |
See Hoka One One audiences in other countries
More Fashion & Accessoires audiences in Germany
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Frequently asked questions
How many fans does Hoka One One have in Germany?
Hoka One One has an estimated audience of 254,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hoka One One fans?
45.4% of Hoka One One fans are female, 54.6% are male, with an average age of 40.7 years.
Which brands do Hoka One One fans like most?
Hoka One One fans show strongest brand affinity for WeTransfer (8.89×), Aral AG (3.49×), and Chicago Marathon (21.89×) over the country average.
Where do Hoka One One fans live in Germany?
Hoka One One fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,897), Bayern (reach 56,786), and Baden-Württemberg (reach 41,081). These three regions account for the largest share of the active audience.
What other brands do Hoka One One fans also like?
Beyond Hoka One One itself, the audience over-indexes on Aral AG (3.49×), Chicago Marathon (21.89×), Sports (1.91×), and Commerzbank (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hoka One One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.