Rascasse Audience Intelligence

Hoka One One Target Market in Germany

Name: Hoka One One — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hoka One One in Germany — modelled from more than twelve digital signal sources. Hoka One One has an estimated audience of 249,837 people in Germany.

#2500among Brand in Germany #894in Fashion & Accessoires

The average Hoka One One fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WeTransfer, Chicago Marathon, Sports, with strongest over-indexing on WeTransfer (8.89× the country average).

Demographically, the Hoka One One audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hoka One One fan in Germany is balanced, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for WeTransfer.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoka One One profile in Germany.

Audience size

250K

in Germany

Gender

45.4%♀

54.6% male

Age

40.7

average years

Country rank

#19668

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Hoka One One

45.4% are female, 54.6% are male, average age 40.7.

Fig. 02

Gender split

45.4%

Female

54.6%

Male

Demographic split for Hoka One One audience in Germany
Metric	Value
Female	45.4%
Male	54.6%
Average age	40.7
Estimated audience size	249,837

Fig. 03

Age distribution

Age distribution of the Hoka One One audience in Germany
Age bracket	Share	%
16-19		14%
20-29		18%
30-39		23%
40-49		26%
50+		19%

Fig. 04

Worldwide distribution

4.4%

of the worldwide Hoka One One audience comes from Germany.

Worldwide audience distribution share by country for Hoka One One
Country	Share
United States	35.7%
Japan	10.0%
France	7.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoka One One audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hoka One One customers by region in Germany
#	Region	Reach	×
01	Berlin	~20K	1.56×
02	Hessen	~30K	1.39×
03	Bayern	~50K	1.33×
04	Hamburg	~7K	1.21×
05	Baden-Württemberg	~40K	1.17×
06	Nordrhein-Westfalen	~60K	1.15×
07	Rheinland-Pfalz	~10K	1.08×
08	Thüringen	~6K	0.92×
09	Saarland	~3K	0.92×
10	Niedersachsen	~20K	0.90×
11	Bremen	~2K	0.90×
12	Schleswig-Holstein	~8K	0.88×
13	Sachsen	~10K	0.85×
14	Mecklenburg-Vorpommern	~4K	0.82×
15	Brandenburg	~6K	0.80×
16	Sachsen-Anhalt	~5K	0.80×

Affinity by region — Hoka One One, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoka One One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoka One One audience
#	Interest	Category	×
01	Chicago Marathon	Sports	21.89×
02	Ironman Germany	Sports	18.34×
03	Ironman World Championship	Sports	12.97×
04	Ironman 70.3	Sports	9.86×
05	Spartan race	Sports	9.62×
06	strava	Sports	9.46×
07	WeTransfer	Internet & Social Media	8.89×
08	Obstacle racing	Cars & Mobility	8.38×
09	Colnago	Cars & Mobility	6.49×
10	Orbea	Cars & Mobility	6.49×
11	Bicycle helmet	Cars & Mobility	6.47×
12	Western Union	Business & Career	4.05×
13	Aral AG	Cars & Mobility	3.49×
14	Commerzbank	Business & Career	2.54×
15	Fielmann	Health	2.31×
16	Sparkasse	Business & Career	2.13×
17	Sports	Sports	1.91×
18	More Nutrition	Health	1.77×
19	SV Werder Bremen	Sports	1.74×
20	Netto Marken-Discount	Shopping	1.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoka One One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Hoka One One audience · What stands out
Trait	Cluster	Score
Sports Activity	POWER	1.39×
Healthy Lifestyle	BALANCE	1.25×
Quality Awareness	PREMIUM	1.05×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Hoka One One audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.55×
Individualism	JOY	0.60×
Early Adopter Mentality	POWER	0.65×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Hoka One One's target market in Germany?

Hoka One One's target market in Germany covers an estimated 249,837 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Hoka One One customers?

45.4% of the Hoka One One audience are female, 54.6% are male, with an average age of 40.7 years.

Which brands do Hoka One One fans like most?

Hoka One One fans show strongest brand affinity for WeTransfer (8.89×), Chicago Marathon (21.89×), and Sports (1.91×) over the country average.

Where do Hoka One One fans live in Germany?

Hoka One One fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Hoka One One fans also like?

Beyond Hoka One One itself, the audience over-indexes on Chicago Marathon (21.89×), Sports (1.91×), Commerzbank (2.54×), and Western Union (4.05×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hoka One One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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