Ironman World Championship Audience in Germany
Ironman World Championship has an estimated audience of 447,897 people in Germany. 46.8% are female, 53.2% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Swimming lessons, Black Widow, Millie Bobby Brown, Cervélo, Giro d'Italia.
The average Ironman World Championship fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Swimming lessons, Black Widow, Millie Bobby Brown, with strongest over-indexing on Swimming lessons (35.31× the country average). Demographically, the Ironman World Championship audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Triathlon
Demographics of Ironman World Championship fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 35.6 |
| Estimated audience size | 447,897 |
Audience persona
The typical Ironman World Championship fan in Germany is balanced, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Swimming lessons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,803 | 1.06× |
| Bayern | 99,277 | 1.37× |
| Baden-Württemberg | 75,838 | 1.23× |
| Niedersachsen | 48,528 | 1.11× |
| Hessen | 39,434 | 1.15× |
| Rheinland-Pfalz | 24,105 | 1.07× |
| Sachsen | 21,190 | 0.96× |
| Berlin | 21,169 | 1.05× |
| Schleswig-Holstein | 16,062 | 0.99× |
| Hamburg | 13,885 | 1.36× |
| Brandenburg | 12,761 | 0.91× |
| Thüringen | 8,583 | 0.75× |
| Sachsen-Anhalt | 8,090 | 0.69× |
| Mecklenburg-Vorpommern | 6,828 | 0.79× |
| Saarland | 4,552 | 0.82× |
| Bremen | 3,264 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Swimming lessons | 35.31× | Sports |
| Black Widow | 25.76× | Movies & TV |
| Millie Bobby Brown | 8.54× | Movies & TV |
| Cervélo | 12.71× | Cars & Mobility |
| Giro d'Italia | 9.69× | Sports |
| Tokyo Marathon | 44.21× | Sports |
| Mini marathon | 45.93× | Sports |
| Pinarello | 10.85× | Cars & Mobility |
| Sports and outdoors | 2.03× | Sports |
| Live events | 2.31× | Music & Radio |
| Colnago | 10.14× | Cars & Mobility |
| Road bicycle | 7.8× | Sports |
| Hulk (comics) | 16.84× | Literature |
| Music | 1.89× | Business & Career |
| Arts and music | 1.85× | Arts & Culture |
| Cycling club | 9.76× | Sports |
| Online shopping | 1.97× | Shopping |
| Clothing | 1.9× | Fashion & Accessoires |
| Bicycle touring | 4.7× | Sports |
| Well-being | 3.01× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.1 |
| Sustainability | BALANCE | 1.54 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Travelling | THRILL | 1.34 |
| Luxury Orientation | PREMIUM | 1.27 |
| Risk Appetite | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.9% |
| Switzerland | 11.4% |
| United States | 8.2% |
See Ironman World Championship audiences in other countries
- Ironman World Championship — United States
- Ironman World Championship — United Kingdom
- Ironman World Championship — France
- Ironman World Championship — Italy
- Ironman World Championship — Spain
- Ironman World Championship — Brazil
- Ironman World Championship — Japan
- Ironman World Championship — South Korea
- Ironman World Championship — India
More Triathlon audiences in Germany
- Ironman 70.3 (568,385)
- Ironman Triathlon (475,508)
- Ironman Germany (178,895)
- XTERRA Triathlon (121,678)
- Challenge Roth (120,727)
Frequently asked questions
How many fans does Ironman World Championship have in Germany?
Ironman World Championship has an estimated audience of 447,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ironman World Championship fans?
46.8% of Ironman World Championship fans are female, 53.2% are male, with an average age of 35.6 years.
Which brands do Ironman World Championship fans like most?
Ironman World Championship fans show strongest brand affinity for Swimming lessons (35.31×), Black Widow (25.76×), and Millie Bobby Brown (8.54×) over the country average.
Where do Ironman World Championship fans live in Germany?
Ironman World Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,803), Bayern (reach 99,277), and Baden-Württemberg (reach 75,838). These three regions account for the largest share of the active audience.
What other brands do Ironman World Championship fans also like?
Beyond Ironman World Championship itself, the audience over-indexes on Black Widow (25.76×), Millie Bobby Brown (8.54×), Cervélo (12.71×), and Giro d'Italia (9.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ironman World Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.