Rascasse Audience Intelligence

Ironman World Championship Audience in Germany

A data profile of the people who buy, follow and care about Ironman World Championship in Germany — modelled from more than twelve digital signal sources. Ironman World Championship has an estimated audience of 451,597 people in Germany.

#3among Triathlon in Germany#170among Event in Germany#1006in Sports

The average Ironman World Championship fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Swimming lessons, Millie Bobby Brown, Black Widow, with strongest over-indexing on Swimming lessons (35.31× the country average).

Demographically, the Ironman World Championship audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ironman World Championship fan in Germany is balanced, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Swimming lessons.

Category: Sports · Type: Event · Subtype: Triathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ironman World Championship profile in Germany.

Audience size
452K
in Germany
Gender
46.8%♀
53.2% male
Age
35.6
average years
Country rank
#12722
Event in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ironman World Championship fans

46.8% are female, 53.2% are male, average age 35.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Ironman World Championship audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age35.6
Estimated audience size451,597
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Ironman World Championship audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Ironman World Championship audience comes from Germany.

Worldwide audience distribution share by country for Ironman World Championship
CountryShare
United States42.6%
United Kingdom10.8%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ironman World Championship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ironman World Championship fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.32×
02Hamburg~10K1.25×
03Baden-Württemberg~70K1.21×
04Hessen~40K1.13×
05Niedersachsen~50K1.08×
06Rheinland-Pfalz~20K1.08×
07Nordrhein-Westfalen~100K1.05×
08Berlin~20K0.99×
09Schleswig-Holstein~20K0.98×
10Sachsen~20K0.95×
11Brandenburg~10K0.94×
12Bremen~4K0.93×
13Saarland~5K0.92×
14Thüringen~10K0.87×
15Mecklenburg-Vorpommern~7K0.87×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Ironman World Championship, Germany
0.84×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ironman World Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ironman World Championship audience
#·InterestCategoryAffinity×
01Mini marathonSports45.93×
02Tokyo MarathonSports44.21×
03Swimming lessonsSports35.31×
04Black WidowMovies & TV25.76×
05Hulk (comics)Literature16.84×
06CervéloCars & Mobility12.71×
07PinarelloCars & Mobility10.85×
08ColnagoCars & Mobility10.14×
09Cycling clubSports9.76×
10Giro d'ItaliaSports9.69×
11Millie Bobby BrownMovies & TV8.54×
12Road bicycleSports7.80×
13Tour de FranceSports5.22×
14Bicycle touringSports4.70×
15Live eventsMusic & Radio2.31×
16Sports and outdoorsSports2.03×
17Online shoppingShopping1.97×
18ClothingFashion & Accessoires1.90×
19MusicBusiness & Career1.89×
20Arts and musicArts & Culture1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ironman World Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ironman World Championship audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.00×
MindfulnessBALANCE1.97×
Urban LifestyleOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ironman World Championship audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
Social Media UsageJOY0.69×
SpiritualityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ironman World Championship have in Germany?

Ironman World Championship has an estimated audience of 451,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ironman World Championship fans?

46.8% of Ironman World Championship fans are female, 53.2% are male, with an average age of 35.6 years.

03

Which brands do Ironman World Championship fans like most?

Ironman World Championship fans show strongest brand affinity for Swimming lessons (35.31×), Millie Bobby Brown (8.54×), and Black Widow (25.76×) over the country average.

04

Where do Ironman World Championship fans live in Germany?

Ironman World Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ironman World Championship fans also like?

Beyond Ironman World Championship itself, the audience over-indexes on Millie Bobby Brown (8.54×), Black Widow (25.76×), Cervélo (12.71×), and Giro d'Italia (9.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Triathlon audiences in Germany

See Ironman World Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ironman World Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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