Road bicycle Audience in Germany
Road bicycle has an estimated audience of 2,264,153 people in Germany. 43.1% are female, 56.9% are male, average age 37.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Building insulation, Gil Ofarim, Natural rubber, Gumbal.
The average Road bicycle fan in Germany is 37.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Building insulation, Gil Ofarim, with strongest over-indexing on Progressive rock (2.68× the country average). Demographically, the Road bicycle audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Road bicycle fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.6 |
| Estimated audience size | 2,264,153 |
Audience persona
The typical Road bicycle fan in Germany is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 567,072 | 1.56× |
| Nordrhein-Westfalen | 467,860 | 0.94× |
| Baden-Württemberg | 400,964 | 1.3× |
| Hessen | 239,832 | 1.39× |
| Berlin | 187,271 | 1.85× |
| Niedersachsen | 149,319 | 0.68× |
| Sachsen | 98,220 | 0.88× |
| Rheinland-Pfalz | 91,713 | 0.81× |
| Brandenburg | 68,346 | 0.97× |
| Schleswig-Holstein | 64,048 | 0.79× |
| Hamburg | 62,821 | 1.23× |
| Sachsen-Anhalt | 39,082 | 0.67× |
| Thüringen | 37,964 | 0.66× |
| Mecklenburg-Vorpommern | 27,888 | 0.65× |
| Bremen | 18,981 | 0.98× |
| Saarland | 18,052 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.68× | Music & Radio |
| Building insulation | 6.06× | Home & Garden |
| Gil Ofarim | 1.75× | Music & Radio |
| Natural rubber | 2.54× | Cars & Mobility |
| Gumbal | 6.07× | Cars & Mobility |
| A Streetcar Named Desire (1951 film) | 15.28× | Movies & TV |
| Buddy – The Buddy Holly Story | 4.83× | Music & Radio |
| Alaska | 3.29× | Travel & Leisure |
| Handmade Gifts | 1.84× | Kids & Family |
| Google Analytics | 2.24× | Internet & Social Media |
| Las Terrenas | 15.27× | Travel & Leisure |
| Icon (magazine) | 2.14× | Arts & Culture |
| Tuscany | 3.45× | Travel & Leisure |
| Burgos | 5.76× | Travel & Leisure |
| Pumuckl | 4.34× | Movies & TV |
| Staycation | 2.64× | Home & Garden |
| Caprivi Strip | 6.56× | |
| N1 road (South Africa) | 4.19× | Travel & Leisure |
| Graham Greene (actor) | 2.54× | |
| Golden Gate | 3.45× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.97 |
| Sustainability | BALANCE | 1.52 |
| Travelling | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Germany | 9.8% |
| Japan | 9.0% |
See Road bicycle audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Road bicycle have in Germany?
Road bicycle has an estimated audience of 2,264,153 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Road bicycle fans?
43.1% of Road bicycle fans are female, 56.9% are male, with an average age of 37.6 years.
Which brands do Road bicycle fans like most?
Road bicycle fans show strongest brand affinity for Progressive rock (2.68×), Building insulation (6.06×), and Gil Ofarim (1.75×) over the country average.
Where do Road bicycle fans live in Germany?
Road bicycle fans in Germany are most concentrated in Bayern (reach 567,072), Nordrhein-Westfalen (reach 467,860), and Baden-Württemberg (reach 400,964). These three regions account for the largest share of the active audience.
What other brands do Road bicycle fans also like?
Beyond Road bicycle itself, the audience over-indexes on Building insulation (6.06×), Gil Ofarim (1.75×), Natural rubber (2.54×), and Gumbal (6.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.