Road bicycle Audience in Germany
A data profile of the people who buy, follow and care about Road bicycle in Germany — modelled from more than twelve digital signal sources. Road bicycle has an estimated audience of 2,264,153 people in Germany.
The average Road bicycle fan in Germany is 37.6 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Vuelta a España, Shimano, Tour de France, with strongest over-indexing on Vuelta a España (44.5× the country average).
Demographically, the Road bicycle audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Road bicycle fan in Germany is more male, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Vuelta a España.
At a glance
The key figures that characterise the Road bicycle profile in Germany.
Search interest · 12-month trend
Demographics of Road bicycle fans
43.1% are female, 56.9% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.6 |
| Estimated audience size | 2,264,153 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Road bicycle audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.7% |
| Germany | 9.8% |
| Japan | 9.0% |
Geography
Where the Road bicycle audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.56× | |
| 02 | Bayern | ~500K | 1.42× | |
| 03 | Hessen | ~200K | 1.32× | |
| 04 | Baden-Württemberg | ~400K | 1.21× | |
| 05 | Hamburg | ~60K | 1.11× | |
| 06 | Bremen | ~20K | 1.00× | |
| 07 | Brandenburg | ~70K | 0.98× | |
| 08 | Sachsen | ~100K | 0.96× | |
| 09 | Thüringen | ~50K | 0.93× | |
| 10 | Saarland | ~30K | 0.93× | |
| 11 | Nordrhein-Westfalen | ~500K | 0.91× | |
| 12 | Schleswig-Holstein | ~70K | 0.90× | |
| 13 | Sachsen-Anhalt | ~50K | 0.90× | |
| 14 | Mecklenburg-Vorpommern | ~40K | 0.90× | |
| 15 | Rheinland-Pfalz | ~100K | 0.88× | |
| 16 | Niedersachsen | ~200K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Road bicycle audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 44.50× | ||
| 02 | Shimano | Cars & Mobility | 17.65× | ||
| 03 | Bicycle helmet | Cars & Mobility | 13.31× | ||
| 04 | Tour de France | Sports | 11.54× | ||
| 05 | Ineos Grenadiers | Sports | 10.91× | ||
| 06 | strava | Sports | 9.15× | ||
| 07 | Electric bicycle | Cars & Mobility | 7.85× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 6.13× | ||
| 09 | Sustainable transport | Cars & Mobility | 6.03× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 5.87× | ||
| 11 | Kawasaki | Cars & Mobility | 5.69× | ||
| 12 | Robert Redford | Movies & TV | 4.68× | ||
| 13 | Carcare | Cars & Mobility | 4.62× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 4.59× | ||
| 15 | Extreme sport | Sports | 4.35× | ||
| 16 | Bicycle touring | Sports | 4.33× | ||
| 17 | Michael Schumacher | Sports | 3.66× | ||
| 18 | Livemusic | Music & Radio | 2.85× | ||
| 19 | Alpine skiing | Sports | 2.71× | ||
| 20 | Swimming | Sports | 2.49× |
Personality of the Road bicycle audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.13× | |
| Sports Activity | POWER | 2.08× | |
| Risk Appetite | THRILL | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Frequently asked questions
How many fans does Road bicycle have in Germany?
Road bicycle has an estimated audience of 2,264,153 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Road bicycle fans?
43.1% of Road bicycle fans are female, 56.9% are male, with an average age of 37.6 years.
Which brands do Road bicycle fans like most?
Road bicycle fans show strongest brand affinity for Vuelta a España (44.5×), Shimano (17.65×), and Tour de France (11.54×) over the country average.
Where do Road bicycle fans live in Germany?
Road bicycle fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Road bicycle fans also like?
Beyond Road bicycle itself, the audience over-indexes on Shimano (17.65×), Tour de France (11.54×), Electric bicycle (7.85×), and Bicycle helmet (13.31×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
- Food and drink (39,623,635)
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- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Road bicycle audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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