Sustainable transport Audience in Germany
Sustainable transport has an estimated audience of 2,297,269 people in Germany. 37.3% are female, 62.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Bicycle touring, Racing bicycle, Road cycling, Sport bike, Cycling team.
The average Sustainable transport fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Bicycle touring, Racing bicycle, Road cycling, with strongest over-indexing on Bicycle touring (6.9× the country average). Demographically, the Sustainable transport audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Sustainable transport fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 40.4 |
| Estimated audience size | 2,297,269 |
Audience persona
The typical Sustainable transport fan in Germany is more male, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Bicycle touring.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,362 | 0.35× |
| Bayern | 142,546 | 0.39× |
| Berlin | 129,260 | 1.26× |
| Baden-Württemberg | 117,200 | 0.37× |
| Niedersachsen | 102,896 | 0.46× |
| Hessen | 94,224 | 0.54× |
| Brandenburg | 92,029 | 1.29× |
| Thüringen | 90,654 | 1.55× |
| Sachsen-Anhalt | 90,265 | 1.52× |
| Sachsen | 89,024 | 0.79× |
| Rheinland-Pfalz | 83,969 | 0.73× |
| Saarland | 81,359 | 2.88× |
| Schleswig-Holstein | 74,864 | 0.91× |
| Mecklenburg-Vorpommern | 60,577 | 1.38× |
| Bremen | 59,096 | 3.01× |
| Hamburg | 57,660 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle touring | 6.9× | Sports |
| Racing bicycle | 6.69× | Sports |
| Road cycling | 8.32× | Sports |
| Sport bike | 5.26× | Cars & Mobility |
| Cycling team | 8.07× | Sports |
| Mountain bike | 4.61× | Sports |
| Cycle sport | 4.85× | Sports |
| Mountain bike racing | 6.53× | Sports |
| Motorcycle helmet | 4.99× | Cars & Mobility |
| Motorcycle accessories | 4.91× | Cars & Mobility |
| Motorcycle sport | 4.27× | Sports |
| Giro d'Italia | 6.57× | Sports |
| Road bicycle | 6.03× | Sports |
| Cross-country cycling | 5.25× | Sports |
| Downhill mountain biking | 5.55× | Sports |
| Motorcycling | 3.38× | Cars & Mobility |
| Colnago | 7.21× | Cars & Mobility |
| Motorcycle club | 3.98× | Cars & Mobility |
| Pinarello | 7.2× | Cars & Mobility |
| Mountain biking | 3.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.62 |
| Patriotism | CONSERVATISM | 1.49 |
| Sports Activity | POWER | 1.45 |
| DIY Mentality | THRILL | 1.41 |
| Indulgence | JOY | 1.4 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| Italy | 9.7% |
| United Kingdom | 6.5% |
See Sustainable transport audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable transport have in Germany?
Sustainable transport has an estimated audience of 2,297,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sustainable transport fans?
37.3% of Sustainable transport fans are female, 62.7% are male, with an average age of 40.4 years.
Which brands do Sustainable transport fans like most?
Sustainable transport fans show strongest brand affinity for Bicycle touring (6.9×), Racing bicycle (6.69×), and Road cycling (8.32×) over the country average.
Where do Sustainable transport fans live in Germany?
Sustainable transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,362), Bayern (reach 142,546), and Berlin (reach 129,260). These three regions account for the largest share of the active audience.
What other brands do Sustainable transport fans also like?
Beyond Sustainable transport itself, the audience over-indexes on Racing bicycle (6.69×), Road cycling (8.32×), Sport bike (5.26×), and Cycling team (8.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.