Rascasse Audience Intelligence

Sustainable transport Audience in Germany

A data profile of the people who buy, follow and care about Sustainable transport in Germany — modelled from more than twelve digital signal sources. Sustainable transport has an estimated audience of 2,297,269 people in Germany.

#1715among Topic in Germany#148in Cars & Mobility

The average Sustainable transport fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle touring, Racing bicycle, Road cycling, with strongest over-indexing on Bicycle touring (6.9× the country average).

Demographically, the Sustainable transport audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable transport fan in Germany is more male, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Bicycle touring.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable transport profile in Germany.

Audience size
2.3M
in Germany
Gender
37.3%♀
62.7% male
Age
40.4
average years
Country rank
#2903
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable transport fans

37.3% are female, 62.7% are male, average age 40.4.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Sustainable transport audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age40.4
Estimated audience size2,297,269
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Sustainable transport audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Sustainable transport audience comes from Germany.

Worldwide audience distribution share by country for Sustainable transport
CountryShare
United States17.7%
Italy9.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable transport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable transport fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.37×
02Thüringen~70K1.12×
03Sachsen-Anhalt~70K1.11×
04Bremen~20K1.10×
05Berlin~100K1.08×
06Brandenburg~80K1.06×
07Hamburg~50K1.02×
08Mecklenburg-Vorpommern~40K1.02×
09Schleswig-Holstein~80K0.98×
10Sachsen~100K0.95×
11Rheinland-Pfalz~100K0.94×
12Niedersachsen~200K0.86×
13Hessen~200K0.86×
14Baden-Württemberg~300K0.82×
15Bayern~300K0.80×
16Nordrhein-Westfalen~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Sustainable transport, Germany
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable transport audience
#·InterestCategoryAffinity×
01Road cyclingSports8.32×
02Cycling teamSports8.07×
03ColnagoCars & Mobility7.21×
04PinarelloCars & Mobility7.20×
05Bicycle touringSports6.90×
06Racing bicycleSports6.69×
07Giro d'ItaliaSports6.57×
08Mountain bike racingSports6.53×
09Road bicycleSports6.03×
10Downhill mountain bikingSports5.55×
11Sport bikeCars & Mobility5.26×
12Cross-country cyclingSports5.25×
13Motorcycle helmetCars & Mobility4.99×
14Motorcycle accessoriesCars & Mobility4.91×
15Cycle sportSports4.85×
16Mountain bikeSports4.61×
17Motorcycle sportSports4.27×
18Motorcycle clubCars & Mobility3.98×
19Tour de FranceSports3.58×
20MotorcyclingCars & Mobility3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable transport audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.79×
Need for SecurityCONSERVATISM1.52×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable transport audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.91×
Community OrientationOPEN0.95×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable transport have in Germany?

Sustainable transport has an estimated audience of 2,297,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sustainable transport fans?

37.3% of Sustainable transport fans are female, 62.7% are male, with an average age of 40.4 years.

03

Which brands do Sustainable transport fans like most?

Sustainable transport fans show strongest brand affinity for Bicycle touring (6.9×), Racing bicycle (6.69×), and Road cycling (8.32×) over the country average.

04

Where do Sustainable transport fans live in Germany?

Sustainable transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable transport fans also like?

Beyond Sustainable transport itself, the audience over-indexes on Racing bicycle (6.69×), Road cycling (8.32×), Sport bike (5.26×), and Cycling team (8.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Sustainable transport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →