Road cycling Audience in Germany
A data profile of the people who buy, follow and care about Road cycling in Germany — modelled from more than twelve digital signal sources. Road cycling has an estimated audience of 1,940,000 people in Germany.
The average Road cycling fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tour de France, Vuelta a España, Bicycle helmet, with strongest over-indexing on Tour de France (12.76× the country average).
Demographically, the Road cycling audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Road cycling fan in Germany is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.
At a glance
The key figures that characterise the Road cycling profile in Germany.
Search interest · 12-month trend
Demographics of Road cycling fans
42.0% are female, 58.0% are male, average age 37.5.
Gender split
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.5 |
| Estimated audience size | 1,940,000 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Road cycling audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 10.1% |
| Germany | 7.3% |
Geography
Where the Road cycling audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.39× | |
| 02 | Saarland | ~30K | 1.22× | |
| 03 | Hamburg | ~50K | 1.15× | |
| 04 | Thüringen | ~60K | 1.12× | |
| 05 | Berlin | ~90K | 1.09× | |
| 06 | Mecklenburg-Vorpommern | ~40K | 1.08× | |
| 07 | Sachsen-Anhalt | ~50K | 1.00× | |
| 08 | Brandenburg | ~60K | 0.96× | |
| 09 | Schleswig-Holstein | ~60K | 0.91× | |
| 10 | Rheinland-Pfalz | ~90K | 0.89× | |
| 11 | Sachsen | ~80K | 0.89× | |
| 12 | Bayern | ~300K | 0.88× | |
| 13 | Hessen | ~100K | 0.86× | |
| 14 | Niedersachsen | ~200K | 0.81× | |
| 15 | Baden-Württemberg | ~200K | 0.77× | |
| 16 | Nordrhein-Westfalen | ~300K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Road cycling audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vuelta a España | Sports | 25.40× | ||
| 02 | Bicycle helmet | Cars & Mobility | 18.16× | ||
| 03 | Tour de France | Sports | 12.76× | ||
| 04 | Abus | Home & Garden | 10.17× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 9.33× | ||
| 06 | Sustainable transport | Cars & Mobility | 8.32× | ||
| 07 | Shimano | Cars & Mobility | 7.80× | ||
| 08 | Ineos Grenadiers | Sports | 7.65× | ||
| 09 | Kawasaki | Cars & Mobility | 6.29× | ||
| 10 | Electric motorcycles and scooters | Cars & Mobility | 4.96× | ||
| 11 | Motocross | Sports | 4.53× | ||
| 12 | Carcare | Cars & Mobility | 4.20× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 4.06× | ||
| 14 | Bicycle touring | Sports | 3.99× | ||
| 15 | Extreme sport | Sports | 3.83× | ||
| 16 | Electric bicycle | Cars & Mobility | 3.68× | ||
| 17 | Alpine skiing | Sports | 3.35× | ||
| 18 | Michael Schumacher | Sports | 3.33× | ||
| 19 | Hatchback | Cars & Mobility | 3.15× | ||
| 20 | Formula One | Sports | 2.47× |
Personality of the Road cycling audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.99× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Sports Activity | POWER | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× |
Frequently asked questions
How many fans does Road cycling have in Germany?
Road cycling has an estimated audience of 1,940,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Road cycling fans?
42.0% of Road cycling fans are female, 58.0% are male, with an average age of 37.5 years.
Which brands do Road cycling fans like most?
Road cycling fans show strongest brand affinity for Tour de France (12.76×), Vuelta a España (25.4×), and Bicycle helmet (18.16×) over the country average.
Where do Road cycling fans live in Germany?
Road cycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Road cycling fans also like?
Beyond Road cycling itself, the audience over-indexes on Vuelta a España (25.4×), Bicycle helmet (18.16×), Motorcycle helmet (9.33×), and Sustainable transport (8.32×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Road cycling audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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