Road cycling Audience in Germany
Road cycling has an estimated audience of 1,940,000 people in Germany. 42.0% are female, 58.0% are male, average age 37.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Tour de France, Vuelta a España, Alpine skiing, Sustainable transport, IHF World Men's Handball Championship.
The average Road cycling fan in Germany is 37.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Tour de France, Vuelta a España, Alpine skiing, with strongest over-indexing on Tour de France (16.81× the country average). Demographically, the Road cycling audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Road cycling fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.5 |
| Estimated audience size | 1,940,000 |
Audience persona
The typical Road cycling fan in Germany is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Tour de France.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 269,715 | 0.86× |
| Baden-Württemberg | 148,113 | 0.56× |
| Nordrhein-Westfalen | 145,538 | 0.34× |
| Berlin | 111,619 | 1.29× |
| Hessen | 103,931 | 0.7× |
| Hamburg | 65,299 | 1.49× |
| Thüringen | 55,987 | 1.13× |
| Sachsen-Anhalt | 52,726 | 1.05× |
| Niedersachsen | 51,997 | 0.28× |
| Rheinland-Pfalz | 49,656 | 0.51× |
| Brandenburg | 48,105 | 0.8× |
| Bremen | 46,267 | 2.79× |
| Saarland | 46,099 | 1.94× |
| Mecklenburg-Vorpommern | 44,344 | 1.2× |
| Sachsen | 43,208 | 0.45× |
| Schleswig-Holstein | 42,529 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tour de France | 16.81× | Sports |
| Vuelta a España | 13.66× | Sports |
| Alpine skiing | 4.12× | Sports |
| Sustainable transport | 7.14× | Cars & Mobility |
| IHF World Men's Handball Championship | 3.67× | Sports |
| Bicycle helmet | 7.7× | Cars & Mobility |
| Shimano | 5.88× | Cars & Mobility |
| Kawasaki | 5.79× | Cars & Mobility |
| Carcare | 3.82× | Cars & Mobility |
| Ski resort | 3.36× | Travel & Leisure |
| Livemusic | 2.71× | Music & Radio |
| FIS Alpine Ski World Cup | 6.15× | Sports |
| Hatchback | 3.26× | Cars & Mobility |
| Ryanair | 2.11× | Travel & Leisure |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| Natural foods | 3.49× | Food & Beverages |
| Motocross | 4.61× | Sports |
| Abus | 10.17× | Home & Garden |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Camping | 1.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.65 |
| Sustainability | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.27 |
| Travelling | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 10.1% |
| Germany | 7.3% |
See Road cycling audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Road cycling have in Germany?
Road cycling has an estimated audience of 1,940,000 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Road cycling fans?
42.0% of Road cycling fans are female, 58.0% are male, with an average age of 37.5 years.
Which brands do Road cycling fans like most?
Road cycling fans show strongest brand affinity for Tour de France (16.81×), Vuelta a España (13.66×), and Alpine skiing (4.12×) over the country average.
Where do Road cycling fans live in Germany?
Road cycling fans in Germany are most concentrated in Bayern (reach 269,715), Baden-Württemberg (reach 148,113), and Nordrhein-Westfalen (reach 145,538). These three regions account for the largest share of the active audience.
What other brands do Road cycling fans also like?
Beyond Road cycling itself, the audience over-indexes on Vuelta a España (13.66×), Alpine skiing (4.12×), Sustainable transport (7.14×), and IHF World Men's Handball Championship (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.