Abus Audience in Germany
Abus has an estimated audience of 490,268 people in Germany. 51.0% are female, 49.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bicycle helmet, Bicycle wheel, Bicycle touring, Racing bicycle, Shimano.
The average Abus fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bicycle helmet, Bicycle wheel, Bicycle touring, with strongest over-indexing on Bicycle helmet (49.82× the country average). Demographically, the Abus audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Abus fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.0 |
| Estimated audience size | 490,268 |
Audience persona
The typical Abus fan in Germany is balanced, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Bicycle helmet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,482 | 1.43× |
| Bayern | 84,178 | 1.07× |
| Baden-Württemberg | 72,317 | 1.08× |
| Niedersachsen | 55,735 | 1.17× |
| Hessen | 42,087 | 1.13× |
| Rheinland-Pfalz | 26,109 | 1.06× |
| Sachsen | 24,375 | 1.01× |
| Berlin | 22,230 | 1.01× |
| Schleswig-Holstein | 18,820 | 1.07× |
| Brandenburg | 13,692 | 0.9× |
| Hamburg | 10,791 | 0.97× |
| Sachsen-Anhalt | 9,817 | 0.77× |
| Thüringen | 9,249 | 0.74× |
| Mecklenburg-Vorpommern | 7,109 | 0.76× |
| Bremen | 4,528 | 1.08× |
| Saarland | 4,432 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle helmet | 49.82× | Cars & Mobility |
| Bicycle wheel | 15.48× | Cars & Mobility |
| Bicycle touring | 7.84× | Sports |
| Racing bicycle | 8.11× | Sports |
| Shimano | 10.59× | Cars & Mobility |
| Mathieu Van der Poel | 28.72× | Sports |
| Road cycling | 10.17× | Sports |
| Colnago | 11.7× | Cars & Mobility |
| Motorcycle helmet | 7.15× | Cars & Mobility |
| Wahoo | 28.62× | Sports |
| Motorcycle club | 6.14× | Cars & Mobility |
| Electric bicycle | 6.05× | Cars & Mobility |
| Bicycle pedal | 20.05× | Sports |
| Motorcycle touring | 16.31× | Cars & Mobility |
| Auto maintenance | 5.41× | Cars & Mobility |
| Cross-country cycling | 7.02× | Sports |
| SRAM Corporation | 8.67× | Cars & Mobility |
| Touring motorcycle | 7.47× | Cars & Mobility |
| Road bicycle | 7.76× | Sports |
| Duck hunting | 9.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.59 |
| Family Orientation | CONSERVATISM | 1.55 |
| Indulgence | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.22 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.0% |
| Japan | 6.7% |
| France | 6.5% |
See Abus audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Abus have in Germany?
Abus has an estimated audience of 490,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abus fans?
51.0% of Abus fans are female, 49.0% are male, with an average age of 39.0 years.
Which brands do Abus fans like most?
Abus fans show strongest brand affinity for Bicycle helmet (49.82×), Bicycle wheel (15.48×), and Bicycle touring (7.84×) over the country average.
Where do Abus fans live in Germany?
Abus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,482), Bayern (reach 84,178), and Baden-Württemberg (reach 72,317). These three regions account for the largest share of the active audience.
What other brands do Abus fans also like?
Beyond Abus itself, the audience over-indexes on Bicycle wheel (15.48×), Bicycle touring (7.84×), Racing bicycle (8.11×), and Shimano (10.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.