Abus Target Market in Germany
A data profile of the people who buy, follow and care about Abus in Germany — modelled from more than twelve digital signal sources. Abus has an estimated audience of 494,181 people in Germany.
The average Abus fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bicycle helmet, Bicycle wheel, Bicycle touring, with strongest over-indexing on Bicycle helmet (49.82× the country average).
Demographically, the Abus audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Abus fan in Germany is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle helmet.
At a glance
The key figures that characterise the Abus profile in Germany.
Search interest · 12-month trend
Customer demographics of Abus
43.6% are female, 56.4% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.5 |
| Estimated audience size | 494,181 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 15% |
Geography
Where the Abus audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.40× | |
| 02 | Niedersachsen | ~60K | 1.14× | |
| 03 | Bremen | ~5K | 1.10× | |
| 04 | Hessen | ~40K | 1.09× | |
| 05 | Baden-Württemberg | ~70K | 1.08× | |
| 06 | Bayern | ~90K | 1.06× | |
| 07 | Schleswig-Holstein | ~20K | 1.06× | |
| 08 | Rheinland-Pfalz | ~30K | 1.04× | |
| 09 | Sachsen | ~30K | 1.03× | |
| 10 | Hamburg | ~10K | 0.98× | |
| 11 | Berlin | ~20K | 0.96× | |
| 12 | Brandenburg | ~10K | 0.92× | |
| 13 | Sachsen-Anhalt | ~10K | 0.83× | |
| 14 | Thüringen | ~10K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.79× | |
| 16 | Saarland | ~5K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Abus audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 49.82× | ||
| 02 | Mathieu Van der Poel | Sports | 28.72× | ||
| 03 | Wahoo | Sports | 28.62× | ||
| 04 | Bicycle pedal | Sports | 20.05× | ||
| 05 | Motorcycle touring | Cars & Mobility | 16.31× | ||
| 06 | Bicycle wheel | Cars & Mobility | 15.48× | ||
| 07 | Colnago | Cars & Mobility | 11.70× | ||
| 08 | Shimano | Cars & Mobility | 10.59× | ||
| 09 | Road cycling | Sports | 10.17× | ||
| 10 | SRAM Corporation | Cars & Mobility | 8.67× | ||
| 11 | Racing bicycle | Sports | 8.11× | ||
| 12 | Bicycle touring | Sports | 7.84× | ||
| 13 | Road bicycle | Sports | 7.76× | ||
| 14 | Touring motorcycle | Cars & Mobility | 7.47× | ||
| 15 | Motorcycle helmet | Cars & Mobility | 7.15× | ||
| 16 | Cross-country cycling | Sports | 7.02× | ||
| 17 | Motorcycle club | Cars & Mobility | 6.14× | ||
| 18 | Electric bicycle | Cars & Mobility | 6.05× | ||
| 19 | Tour de France | Sports | 5.81× | ||
| 20 | Auto maintenance | Cars & Mobility | 5.41× |
Personality of the Abus audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.82× | |
| Sports Activity | POWER | 1.60× | |
| Travelling | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Convenience Orientation | PREMIUM | 0.79× | |
| Tradition | CONSERVATISM | 0.81× |
Frequently asked questions
Who is Abus's target market in Germany?
Abus's target market in Germany covers an estimated 494,181 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Abus customers?
43.6% of the Abus audience are female, 56.4% are male, with an average age of 38.5 years.
Which brands do Abus fans like most?
Abus fans show strongest brand affinity for Bicycle helmet (49.82×), Bicycle wheel (15.48×), and Bicycle touring (7.84×) over the country average.
Where do Abus fans live in Germany?
Abus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Abus fans also like?
Beyond Abus itself, the audience over-indexes on Bicycle wheel (15.48×), Bicycle touring (7.84×), Racing bicycle (8.11×), and Shimano (10.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Abus audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Abus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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