Mathieu Van der Poel Audience in Germany
Mathieu Van der Poel has an estimated audience of 279,862 people in Germany. 22.6% are female, 77.4% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grizzly Man, Gumbal, Koç Holding, A Streetcar Named Desire (1951 film), Burgos.
The average Mathieu Van der Poel fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grizzly Man, Gumbal, Koç Holding, with strongest over-indexing on Grizzly Man (35× the country average). Demographically, the Mathieu Van der Poel audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Cycling
Demographics of Mathieu Van der Poel fans
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 36.2 |
| Estimated audience size | 279,862 |
Audience persona
The typical Mathieu Van der Poel fan in Germany is more male, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Grizzly Man.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,491 | 1.28× |
| Bayern | 54,100 | 1.2× |
| Baden-Württemberg | 48,436 | 1.27× |
| Hessen | 25,426 | 1.19× |
| Niedersachsen | 23,628 | 0.87× |
| Rheinland-Pfalz | 18,147 | 1.29× |
| Sachsen | 16,818 | 1.23× |
| Berlin | 14,287 | 1.14× |
| Schleswig-Holstein | 8,373 | 0.83× |
| Hamburg | 7,281 | 1.15× |
| Sachsen-Anhalt | 6,752 | 0.93× |
| Thüringen | 6,018 | 0.84× |
| Brandenburg | 5,552 | 0.64× |
| Saarland | 3,444 | 1× |
| Mecklenburg-Vorpommern | 1,964 | 0.37× |
| Bremen | 1,807 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grizzly Man | 35× | Movies & TV |
| Gumbal | 14.2× | Cars & Mobility |
| Koç Holding | 12.22× | Business & Career |
| A Streetcar Named Desire (1951 film) | 18.75× | Movies & TV |
| Burgos | 8.77× | Travel & Leisure |
| Volcano, Hawaii | 41.23× | Travel & Leisure |
| Urban horticulture | 1.61× | Home & Garden |
| Private Jets | 6.02× | Cars & Mobility |
| University of Kashmir | 21.54× | Business & Career |
| Welding goggles | 15.68× | Fashion & Accessoires |
| Hudl | 13.42× | Sports |
| Handmade Gifts | 1.62× | Kids & Family |
| Icon (magazine) | 1.86× | Arts & Culture |
| Hypertext | 1.87× | Technology & Electronics |
| Google Analytics | 1.62× | Internet & Social Media |
| Whist | 3.31× | Games |
| Scratching post | 3.47× | Pets & Animals |
| Kingdom of Judah | 4.93× | Politics & Society |
| Alaska | 2.11× | Travel & Leisure |
| Hennef (Sieg) | 4.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.63 |
| Sports Activity | POWER | 1.67 |
| Early Adopter Mentality | POWER | 1.59 |
| Sustainability | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.46 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 28.0% |
| Belgium | 27.2% |
| France | 18.8% |
See Mathieu Van der Poel audiences in other countries
More Cycling audiences in Germany
- Tour de France (2,733,829)
- Giro d'Italia (1,923,951)
- Revolution (cycling series) (1,451,342)
- Florian Lipowitz (1,274,892)
- Jan Ullrich (1,211,860)
Frequently asked questions
How many fans does Mathieu Van der Poel have in Germany?
Mathieu Van der Poel has an estimated audience of 279,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mathieu Van der Poel fans?
22.6% of Mathieu Van der Poel fans are female, 77.4% are male, with an average age of 36.2 years.
Which brands do Mathieu Van der Poel fans like most?
Mathieu Van der Poel fans show strongest brand affinity for Grizzly Man (35×), Gumbal (14.2×), and Koç Holding (12.22×) over the country average.
Where do Mathieu Van der Poel fans live in Germany?
Mathieu Van der Poel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,491), Bayern (reach 54,100), and Baden-Württemberg (reach 48,436). These three regions account for the largest share of the active audience.
What other brands do Mathieu Van der Poel fans also like?
Beyond Mathieu Van der Poel itself, the audience over-indexes on Gumbal (14.2×), Koç Holding (12.22×), A Streetcar Named Desire (1951 film) (18.75×), and Burgos (8.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mathieu Van der Poel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.