Ineos Grenadiers Audience in Germany
Ineos Grenadiers has an estimated audience of 872,589 people in Germany. 39.6% are female, 60.4% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vuelta a España, Mountain biking, Tour de France, Shimano, Eddy Merckx.
The average Ineos Grenadiers fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vuelta a España, Mountain biking, Tour de France, with strongest over-indexing on Vuelta a España (27.76× the country average). Demographically, the Ineos Grenadiers audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Cycling
Demographics of Ineos Grenadiers fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 39.4 |
| Estimated audience size | 872,589 |
Audience persona
The typical Ineos Grenadiers fan in Germany is more male, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Vuelta a España.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,384 | 1.25× |
| Bayern | 170,347 | 1.23× |
| Baden-Württemberg | 161,553 | 1.38× |
| Niedersachsen | 95,560 | 1.15× |
| Hessen | 85,594 | 1.31× |
| Rheinland-Pfalz | 49,262 | 1.15× |
| Sachsen | 36,765 | 0.87× |
| Berlin | 30,161 | 0.79× |
| Schleswig-Holstein | 28,316 | 0.92× |
| Hamburg | 22,187 | 1.14× |
| Brandenburg | 20,251 | 0.76× |
| Thüringen | 17,880 | 0.82× |
| Sachsen-Anhalt | 15,224 | 0.68× |
| Saarland | 12,124 | 1.15× |
| Mecklenburg-Vorpommern | 12,076 | 0.74× |
| Bremen | 4,925 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vuelta a España | 27.76× | Sports |
| Mountain biking | 10.17× | Sports |
| Tour de France | 12.37× | Sports |
| Shimano | 11.57× | Cars & Mobility |
| Eddy Merckx | 28.75× | Sports |
| Bicycle helmet | 10.2× | Cars & Mobility |
| Infineon Technologies | 16.76× | Technology & Electronics |
| Peter Sagan | 22.32× | Sports |
| SRAM Corporation | 6.62× | Cars & Mobility |
| Maxi-Cosi | 8.2× | Kids & Family |
| Electric bicycle | 3.93× | Cars & Mobility |
| Local bike shop | 5.78× | Sports |
| Spiegel Online | 1.64× | News |
| IHF World Men's Handball Championship | 2.56× | Sports |
| GitHub | 3.86× | Internet & Social Media |
| Ironman World Championship | 9.34× | Sports |
| Wahoo | 12.96× | Sports |
| Sustainable transport | 4.06× | Cars & Mobility |
| Satire | 2.83× | Literature |
| strava | 7.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Sustainability | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.25 |
| DIY Mentality | THRILL | 1.18 |
| Luxury Orientation | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| Germany | 12.2% |
| United Kingdom | 9.7% |
See Ineos Grenadiers audiences in other countries
More Cycling audiences in Germany
- Tour de France (2,733,829)
- Giro d'Italia (1,923,951)
- Revolution (cycling series) (1,451,342)
- Florian Lipowitz (1,274,911)
- Jan Ullrich (1,211,860)
Frequently asked questions
How many fans does Ineos Grenadiers have in Germany?
Ineos Grenadiers has an estimated audience of 872,589 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ineos Grenadiers fans?
39.6% of Ineos Grenadiers fans are female, 60.4% are male, with an average age of 39.4 years.
Which brands do Ineos Grenadiers fans like most?
Ineos Grenadiers fans show strongest brand affinity for Vuelta a España (27.76×), Mountain biking (10.17×), and Tour de France (12.37×) over the country average.
Where do Ineos Grenadiers fans live in Germany?
Ineos Grenadiers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,384), Bayern (reach 170,347), and Baden-Württemberg (reach 161,553). These three regions account for the largest share of the active audience.
What other brands do Ineos Grenadiers fans also like?
Beyond Ineos Grenadiers itself, the audience over-indexes on Mountain biking (10.17×), Tour de France (12.37×), Shimano (11.57×), and Eddy Merckx (28.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ineos Grenadiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.