Rascasse Audience Intelligence

Ineos Grenadiers Audience in Germany

A data profile of the people who buy, follow and care about Ineos Grenadiers in Germany — modelled from more than twelve digital signal sources. Ineos Grenadiers has an estimated audience of 867,492 people in Germany.

#8among Cycling in Germany#97among Team in Germany#586in Sports

The average Ineos Grenadiers fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vuelta a España, BASF, Cervélo, with strongest over-indexing on Vuelta a España (30.43× the country average).

Demographically, the Ineos Grenadiers audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ineos Grenadiers fan in Germany is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.

Category: Sports · Type: Team · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ineos Grenadiers profile in Germany.

Audience size
867K
in Germany
Gender
31.2%♀
68.8% male
Age
38.3
average years
Country rank
#7371
Team in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ineos Grenadiers fans

31.2% are female, 68.8% are male, average age 38.3.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Ineos Grenadiers audience in Germany
MetricValue
Female31.2%
Male68.8%
Average age38.3
Estimated audience size867,492
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Ineos Grenadiers audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Ineos Grenadiers audience comes from Germany.

Worldwide audience distribution share by country for Ineos Grenadiers
CountryShare
United States40.6%
Germany11.5%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ineos Grenadiers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ineos Grenadiers fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.34×
02Hessen~80K1.27×
03Nordrhein-Westfalen~200K1.21×
04Bayern~200K1.21×
05Saarland~10K1.17×
06Niedersachsen~90K1.14×
07Rheinland-Pfalz~50K1.14×
08Hamburg~20K1.13×
09Schleswig-Holstein~30K0.94×
10Sachsen~40K0.90×
11Thüringen~20K0.86×
12Mecklenburg-Vorpommern~10K0.78×
13Brandenburg~20K0.77×
14Berlin~30K0.75×
15Sachsen-Anhalt~20K0.73×
16Bremen~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Ineos Grenadiers, Germany
0.71×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ineos Grenadiers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ineos Grenadiers audience
#·InterestCategoryAffinity×
01Paris–RoubaixSports33.70×
02Tour of FlandersSports31.42×
03Vuelta a EspañaSports30.43×
04BASFHealth24.29×
05Chris FroomeSports24.27×
06CervéloCars & Mobility22.49×
07PinarelloCars & Mobility21.31×
08ColnagoCars & Mobility19.19×
09Cyclo-crossSports18.40×
10Rapha (sportswear)Cars & Mobility17.59×
11Cannondale Bicycle CorporationCars & Mobility11.60×
12Single track (mountain biking)Sports10.75×
13OrbeaCars & Mobility10.72×
14SRAM CorporationCars & Mobility10.71×
15Giro d'ItaliaSports9.10×
16Local bike shopSports8.89×
17Tour de FranceSports8.53×
18Enduro (mountain biking)Sports7.36×
19ShimanoCars & Mobility7.07×
20Bicycle touringSports6.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ineos Grenadiers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ineos Grenadiers audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.63×
Sports ActivityPOWER1.54×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ineos Grenadiers audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Social Media UsageJOY0.88×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ineos Grenadiers have in Germany?

Ineos Grenadiers has an estimated audience of 867,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ineos Grenadiers fans?

31.2% of Ineos Grenadiers fans are female, 68.8% are male, with an average age of 38.3 years.

03

Which brands do Ineos Grenadiers fans like most?

Ineos Grenadiers fans show strongest brand affinity for Vuelta a España (30.43×), BASF (24.29×), and Cervélo (22.49×) over the country average.

04

Where do Ineos Grenadiers fans live in Germany?

Ineos Grenadiers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ineos Grenadiers fans also like?

Beyond Ineos Grenadiers itself, the audience over-indexes on BASF (24.29×), Cervélo (22.49×), Pinarello (21.31×), and Colnago (19.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ineos Grenadiers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ineos Grenadiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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