Rapha (sportswear) Audience in Germany
Rapha (sportswear) has an estimated audience of 755,244 people in Germany. 33.0% are female, 67.0% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, SRAM Corporation, Colnago, Giro d'Italia, SV Werder Bremen.
The average Rapha (sportswear) fan in Germany is 36.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, SRAM Corporation, Colnago, with strongest over-indexing on Tagesschau (3.87× the country average). Demographically, the Rapha (sportswear) audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Rapha (sportswear) fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 36.8 |
| Estimated audience size | 755,244 |
Audience persona
The typical Rapha (sportswear) fan in Germany is more male, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 223,322 | 1.84× |
| Nordrhein-Westfalen | 182,415 | 1.1× |
| Baden-Württemberg | 117,578 | 1.14× |
| Hessen | 68,378 | 1.19× |
| Niedersachsen | 57,663 | 0.79× |
| Berlin | 55,597 | 1.65× |
| Sachsen | 39,175 | 1.06× |
| Rheinland-Pfalz | 33,952 | 0.9× |
| Hamburg | 22,154 | 1.3× |
| Schleswig-Holstein | 21,919 | 0.81× |
| Brandenburg | 18,744 | 0.8× |
| Thüringen | 13,650 | 0.71× |
| Sachsen-Anhalt | 11,874 | 0.61× |
| Mecklenburg-Vorpommern | 10,918 | 0.76× |
| Saarland | 5,987 | 0.65× |
| Bremen | 4,616 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.87× | Movies & TV |
| SRAM Corporation | 10.39× | Cars & Mobility |
| Colnago | 10.79× | Cars & Mobility |
| Giro d'Italia | 9.16× | Sports |
| SV Werder Bremen | 3.26× | Sports |
| Pinarello | 10.38× | Cars & Mobility |
| Shimano | 7.96× | Cars & Mobility |
| Vuelta a España | 11.24× | Sports |
| VfB Stuttgart | 3.43× | Sports |
| Horse & Rider | 4.55× | Pets & Animals |
| Dynamo Dresden | 3.99× | Sports |
| Tour de France | 6.67× | Sports |
| RB Leipzig | 3.9× | Sports |
| 2. Bundesliga | 2.93× | Sports |
| Cervélo | 8.57× | Cars & Mobility |
| Orbea | 9.38× | Cars & Mobility |
| Harry Potter | 1.9× | Movies & TV |
| Sports | 1.73× | Sports |
| Horse training | 3.64× | Pets & Animals |
| RV park | 4.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.8 |
| Sustainability | BALANCE | 1.58 |
| DIY Mentality | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.3 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Germany | 11.9% |
| United Kingdom | 10.8% |
See Rapha (sportswear) audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Rapha (sportswear) have in Germany?
Rapha (sportswear) has an estimated audience of 755,244 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Rapha (sportswear) fans?
33.0% of Rapha (sportswear) fans are female, 67.0% are male, with an average age of 36.8 years.
Which brands do Rapha (sportswear) fans like most?
Rapha (sportswear) fans show strongest brand affinity for Tagesschau (3.87×), SRAM Corporation (10.39×), and Colnago (10.79×) over the country average.
Where do Rapha (sportswear) fans live in Germany?
Rapha (sportswear) fans in Germany are most concentrated in Bayern (reach 223,322), Nordrhein-Westfalen (reach 182,415), and Baden-Württemberg (reach 117,578). These three regions account for the largest share of the active audience.
What other brands do Rapha (sportswear) fans also like?
Beyond Rapha (sportswear) itself, the audience over-indexes on SRAM Corporation (10.39×), Colnago (10.79×), Giro d'Italia (9.16×), and SV Werder Bremen (3.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rapha (sportswear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.