Rascasse Audience Intelligence

Rapha (sportswear) Target Market in Germany

A data profile of the people who buy, follow and care about Rapha (sportswear) in Germany — modelled from more than twelve digital signal sources. Rapha (sportswear) has an estimated audience of 741,807 people in Germany.

#10among Bicycle in Germany#1094among Brand in Germany#399in Cars & Mobility

The average Rapha (sportswear) fan in Germany is 36.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Tour de France, SRAM Corporation, with strongest over-indexing on Tagesschau (3.87× the country average).

Demographically, the Rapha (sportswear) audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rapha (sportswear) fan in Germany is more male, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rapha (sportswear) profile in Germany.

Audience size
742K
in Germany
Gender
33.0%♀
67.0% male
Age
36.8
average years
Country rank
#8447
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rapha (sportswear)

33.0% are female, 67.0% are male, average age 36.8.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Rapha (sportswear) audience in Germany
MetricValue
Female33.0%
Male67.0%
Average age36.8
Estimated audience size741,807
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Rapha (sportswear) audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3923%
40-4921%
50+12%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Rapha (sportswear) audience comes from Germany.

Worldwide audience distribution share by country for Rapha (sportswear)
CountryShare
United States16.0%
Germany11.7%
United Kingdom10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rapha (sportswear) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rapha (sportswear) customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.82×
02Berlin~60K1.65×
03Hamburg~20K1.29×
04Hessen~60K1.13×
05Baden-Württemberg~100K1.11×
06Sachsen~40K1.07×
07Nordrhein-Westfalen~200K1.06×
08Rheinland-Pfalz~30K0.88×
09Brandenburg~20K0.83×
10Mecklenburg-Vorpommern~10K0.82×
11Schleswig-Holstein~20K0.81×
12Niedersachsen~60K0.78×
13Bremen~5K0.78×
14Thüringen~10K0.77×
15Saarland~7K0.73×
16Sachsen-Anhalt~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Rapha (sportswear), Germany
0.67×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rapha (sportswear) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rapha (sportswear) audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports11.24×
02ColnagoCars & Mobility10.79×
03SRAM CorporationCars & Mobility10.39×
04PinarelloCars & Mobility10.38×
05OrbeaCars & Mobility9.38×
06Giro d'ItaliaSports9.16×
07CervéloCars & Mobility8.57×
08ShimanoCars & Mobility7.96×
09Tour de FranceSports6.67×
10Horse & RiderPets & Animals4.55×
11RV parkCars & Mobility4.11×
12Dynamo DresdenSports3.99×
13RB LeipzigSports3.90×
14TagesschauMovies & TV3.87×
15Borussia MönchengladbachSports3.70×
16Horse trainingPets & Animals3.64×
17VfB StuttgartSports3.43×
18SV Werder BremenSports3.26×
192. BundesligaSports2.93×
20SportsSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rapha (sportswear) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rapha (sportswear) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.40×
MindfulnessBALANCE1.18×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rapha (sportswear) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.25×
Convenience OrientationPREMIUM0.34×
IndulgenceJOY0.35×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rapha (sportswear)'s target market in Germany?

Rapha (sportswear)'s target market in Germany covers an estimated 741,807 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Rapha (sportswear) customers?

33.0% of the Rapha (sportswear) audience are female, 67.0% are male, with an average age of 36.8 years.

03

Which brands do Rapha (sportswear) fans like most?

Rapha (sportswear) fans show strongest brand affinity for Tagesschau (3.87×), Tour de France (6.67×), and SRAM Corporation (10.39×) over the country average.

04

Where do Rapha (sportswear) fans live in Germany?

Rapha (sportswear) fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rapha (sportswear) fans also like?

Beyond Rapha (sportswear) itself, the audience over-indexes on Tour de France (6.67×), SRAM Corporation (10.39×), Colnago (10.79×), and SV Werder Bremen (3.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See Rapha (sportswear) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rapha (sportswear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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