Orbea Audience in Germany
Orbea has an estimated audience of 1,183,995 people in Germany. 26.2% are female, 73.8% are male, average age 39.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Harry Potter, Outdoor recreation, Tour de France, Arts and music, Entertainment.
The average Orbea fan in Germany is 39.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Harry Potter, Outdoor recreation, Tour de France, with strongest over-indexing on Harry Potter (2.26× the country average). Demographically, the Orbea audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Orbea fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 39.0 |
| Estimated audience size | 1,183,995 |
Audience persona
The typical Orbea fan in Germany is more male, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 382,320 | 2.01× |
| Baden-Württemberg | 314,221 | 1.95× |
| Nordrhein-Westfalen | 249,703 | 0.96× |
| Hessen | 117,697 | 1.3× |
| Rheinland-Pfalz | 86,741 | 1.46× |
| Niedersachsen | 84,831 | 0.74× |
| Sachsen | 63,718 | 1.1× |
| Berlin | 35,604 | 0.67× |
| Thüringen | 29,767 | 0.99× |
| Schleswig-Holstein | 27,473 | 0.65× |
| Hamburg | 21,307 | 0.8× |
| Brandenburg | 20,566 | 0.56× |
| Sachsen-Anhalt | 19,330 | 0.63× |
| Mecklenburg-Vorpommern | 14,315 | 0.63× |
| Saarland | 12,649 | 0.87× |
| Bremen | 6,940 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.26× | Movies & TV |
| Outdoor recreation | 2.08× | Sports |
| Tour de France | 6.72× | Sports |
| Arts and music | 1.79× | Arts & Culture |
| Entertainment | 1.73× | Movies & TV |
| Sports | 1.84× | Sports |
| Vehicles | 1.89× | Cars & Mobility |
| Food and drink | 1.66× | Food & Beverages |
| Bundesliga | 2.15× | Sports |
| Music | 1.71× | Business & Career |
| Cervélo | 8.38× | Cars & Mobility |
| Reading | 1.74× | Literature |
| Food | 1.7× | Food & Beverages |
| Pinarello | 8.42× | Cars & Mobility |
| American football | 2.55× | Sports |
| SRAM Corporation | 7.05× | Cars & Mobility |
| Movies | 1.72× | Movies & TV |
| FC Bayern Munich | 1.96× | Sports |
| Cross-country cycling | 5.35× | Sports |
| Motor vehicle | 2.35× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.57 |
| DIY Mentality | THRILL | 1.41 |
| Early Adopter Mentality | POWER | 1.36 |
| Need for Security | CONSERVATISM | 1.33 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 15.2% |
| Germany | 14.6% |
| Italy | 11.2% |
See Orbea audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Orbea have in Germany?
Orbea has an estimated audience of 1,183,995 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Orbea fans?
26.2% of Orbea fans are female, 73.8% are male, with an average age of 39.0 years.
Which brands do Orbea fans like most?
Orbea fans show strongest brand affinity for Harry Potter (2.26×), Outdoor recreation (2.08×), and Tour de France (6.72×) over the country average.
Where do Orbea fans live in Germany?
Orbea fans in Germany are most concentrated in Bayern (reach 382,320), Baden-Württemberg (reach 314,221), and Nordrhein-Westfalen (reach 249,703). These three regions account for the largest share of the active audience.
What other brands do Orbea fans also like?
Beyond Orbea itself, the audience over-indexes on Outdoor recreation (2.08×), Tour de France (6.72×), Arts and music (1.79×), and Entertainment (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orbea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.