Trek Bicycle Corporation Audience in Germany
Trek Bicycle Corporation has an estimated audience of 2,222,066 people in Germany. 28.2% are female, 71.8% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cycle sport, RV park, Cross-country cycling, Mountain biking, Tour de France.
The average Trek Bicycle Corporation fan in Germany is 37.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cycle sport, RV park, Cross-country cycling, with strongest over-indexing on Cycle sport (4.38× the country average). Demographically, the Trek Bicycle Corporation audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Trek Bicycle Corporation fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 37.5 |
| Estimated audience size | 2,222,066 |
Audience persona
The typical Trek Bicycle Corporation fan in Germany is more male, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Cycle sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 587,746 | 1.65× |
| Nordrhein-Westfalen | 445,949 | 0.92× |
| Baden-Württemberg | 346,145 | 1.14× |
| Niedersachsen | 186,161 | 0.86× |
| Hessen | 168,192 | 0.99× |
| Sachsen | 118,614 | 1.09× |
| Berlin | 113,039 | 1.14× |
| Rheinland-Pfalz | 90,704 | 0.81× |
| Thüringen | 69,310 | 1.22× |
| Schleswig-Holstein | 66,809 | 0.84× |
| Brandenburg | 63,895 | 0.93× |
| Hamburg | 50,901 | 1.01× |
| Sachsen-Anhalt | 44,830 | 0.78× |
| Mecklenburg-Vorpommern | 29,542 | 0.7× |
| Bremen | 23,241 | 1.22× |
| Saarland | 19,065 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cycle sport | 4.38× | Sports |
| RV park | 3.91× | Cars & Mobility |
| Cross-country cycling | 5.29× | Sports |
| Mountain biking | 3.96× | Sports |
| Tour de France | 4.9× | Sports |
| Shimano | 5.12× | Cars & Mobility |
| Shooting sport | 4.58× | Sports |
| Automobiles | 1.62× | Cars & Mobility |
| Spiegel Online | 1.6× | News |
| Racing bicycle | 3.44× | Sports |
| Giro d'Italia | 5.04× | Sports |
| Extreme sport | 2.98× | Sports |
| SRAM Corporation | 4.98× | Cars & Mobility |
| FIFA World Cup | 1.54× | Sports |
| Mountain bike | 2.84× | Sports |
| RVs | 2.05× | Cars & Mobility |
| Motor vehicle | 1.67× | Cars & Mobility |
| SV Werder Bremen | 1.66× | Sports |
| BMW | 1.93× | Cars & Mobility |
| Road bicycle | 4.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.57 |
| Sports Activity | POWER | 1.4 |
| DIY Mentality | THRILL | 1.36 |
| Sustainability | BALANCE | 1.26 |
| Career Orientation | POWER | 1.21 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Germany | 15.3% |
| United Kingdom | 9.9% |
See Trek Bicycle Corporation audiences in other countries
- Trek Bicycle Corporation — United States
- Trek Bicycle Corporation — United Kingdom
- Trek Bicycle Corporation — France
- Trek Bicycle Corporation — Italy
- Trek Bicycle Corporation — Spain
- Trek Bicycle Corporation — Brazil
- Trek Bicycle Corporation — Japan
- Trek Bicycle Corporation — South Korea
- Trek Bicycle Corporation — India
More Bicycle audiences in Germany
- Shimano (2,380,311)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
- Pinarello (1,407,631)
Frequently asked questions
How many fans does Trek Bicycle Corporation have in Germany?
Trek Bicycle Corporation has an estimated audience of 2,222,066 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Trek Bicycle Corporation fans?
28.2% of Trek Bicycle Corporation fans are female, 71.8% are male, with an average age of 37.5 years.
Which brands do Trek Bicycle Corporation fans like most?
Trek Bicycle Corporation fans show strongest brand affinity for Cycle sport (4.38×), RV park (3.91×), and Cross-country cycling (5.29×) over the country average.
Where do Trek Bicycle Corporation fans live in Germany?
Trek Bicycle Corporation fans in Germany are most concentrated in Bayern (reach 587,746), Nordrhein-Westfalen (reach 445,949), and Baden-Württemberg (reach 346,145). These three regions account for the largest share of the active audience.
What other brands do Trek Bicycle Corporation fans also like?
Beyond Trek Bicycle Corporation itself, the audience over-indexes on RV park (3.91×), Cross-country cycling (5.29×), Mountain biking (3.96×), and Tour de France (4.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trek Bicycle Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.