Rascasse Audience Intelligence

Trek Bicycle Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Trek Bicycle Corporation in Germany — modelled from more than twelve digital signal sources. Trek Bicycle Corporation has an estimated audience of 2,228,330 people in Germany.

#2among Bicycle in Germany#361among Brand in Germany#149in Cars & Mobility

The average Trek Bicycle Corporation fan in Germany is 37.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tour de France, Cycle sport, RV park, with strongest over-indexing on Tour de France (4.9× the country average).

Demographically, the Trek Bicycle Corporation audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trek Bicycle Corporation fan in Germany is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Tour de France.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trek Bicycle Corporation profile in Germany.

Audience size
2.2M
in Germany
Gender
28.2%♀
71.8% male
Age
37.5
average years
Country rank
#2988
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trek Bicycle Corporation

28.2% are female, 71.8% are male, average age 37.5.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Trek Bicycle Corporation audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age37.5
Estimated audience size2,228,330
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Trek Bicycle Corporation audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Trek Bicycle Corporation audience comes from Germany.

Worldwide audience distribution share by country for Trek Bicycle Corporation
CountryShare
United States31.5%
Germany15.2%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trek Bicycle Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trek Bicycle Corporation customers by region in Germany
#RegionReachAffinity×
01Bayern~600K1.58×
02Thüringen~70K1.25×
03Baden-Württemberg~300K1.15×
04Sachsen~100K1.14×
05Bremen~20K1.13×
06Hamburg~50K1.02×
07Berlin~100K1.01×
08Hessen~200K0.99×
09Brandenburg~60K0.92×
10Sachsen-Anhalt~50K0.89×
11Schleswig-Holstein~70K0.88×
12Nordrhein-Westfalen~400K0.87×
13Niedersachsen~200K0.86×
14Rheinland-Pfalz~90K0.83×
15Saarland~20K0.83×
16Mecklenburg-Vorpommern~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Trek Bicycle Corporation, Germany
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trek Bicycle Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trek Bicycle Corporation audience
#·InterestCategoryAffinity×
01Cross-country cyclingSports5.29×
02ColnagoCars & Mobility5.24×
03ShimanoCars & Mobility5.12×
04Giro d'ItaliaSports5.04×
05SRAM CorporationCars & Mobility4.98×
06Tour de FranceSports4.90×
07Shooting sportSports4.58×
08Cycle sportSports4.38×
09Road bicycleSports4.22×
10Mountain bikingSports3.96×
11RV parkCars & Mobility3.91×
12Racing bicycleSports3.44×
13Extreme sportSports2.98×
14Mountain bikeSports2.84×
15RVsCars & Mobility2.05×
16BMWCars & Mobility1.93×
17Motor vehicleCars & Mobility1.67×
18SV Werder BremenSports1.66×
19AutomobilesCars & Mobility1.62×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trek Bicycle Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trek Bicycle Corporation audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.55×
Sports ActivityPOWER1.54×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trek Bicycle Corporation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
SpiritualityBALANCE0.76×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Trek Bicycle Corporation's target market in Germany?

Trek Bicycle Corporation's target market in Germany covers an estimated 2,228,330 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Trek Bicycle Corporation customers?

28.2% of the Trek Bicycle Corporation audience are female, 71.8% are male, with an average age of 37.5 years.

03

Which brands do Trek Bicycle Corporation fans like most?

Trek Bicycle Corporation fans show strongest brand affinity for Tour de France (4.9×), Cycle sport (4.38×), and RV park (3.91×) over the country average.

04

Where do Trek Bicycle Corporation fans live in Germany?

Trek Bicycle Corporation fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Trek Bicycle Corporation fans also like?

Beyond Trek Bicycle Corporation itself, the audience over-indexes on Cycle sport (4.38×), RV park (3.91×), Cross-country cycling (5.29×), and Mountain biking (3.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See Trek Bicycle Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trek Bicycle Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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