Mountain biking Audience in Germany
A data profile of the people who buy, follow and care about Mountain biking in Germany — modelled from more than twelve digital signal sources. Mountain biking has an estimated audience of 5,153,103 people in Germany.
The average Mountain biking fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include House music, Motorcycle helmet, Pandora, with strongest over-indexing on House music (2.06× the country average).
Demographically, the Mountain biking audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mountain biking fan in Germany is balanced, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for House music.
At a glance
The key figures that characterise the Mountain biking profile in Germany.
Search interest · 12-month trend
Demographics of Mountain biking fans
46.6% are female, 53.4% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 39.0 |
| Estimated audience size | 5,153,103 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Mountain biking audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 9.5% |
| China | 5.4% |
Geography
Where the Mountain biking audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~200K | 1.21× | |
| 02 | Thüringen | ~200K | 1.20× | |
| 03 | Bayern | ~1M | 1.19× | |
| 04 | Baden-Württemberg | ~800K | 1.14× | |
| 05 | Brandenburg | ~200K | 1.13× | |
| 06 | Niedersachsen | ~500K | 1.07× | |
| 07 | Mecklenburg-Vorpommern | ~100K | 1.07× | |
| 08 | Rheinland-Pfalz | ~300K | 1.04× | |
| 09 | Nordrhein-Westfalen | ~1M | 1.02× | |
| 10 | Sachsen | ~300K | 1.02× | |
| 11 | Schleswig-Holstein | ~200K | 0.99× | |
| 12 | Saarland | ~60K | 0.97× | |
| 13 | Hessen | ~300K | 0.88× | |
| 14 | Hamburg | ~90K | 0.76× | |
| 15 | Bremen | ~30K | 0.70× | |
| 16 | Berlin | ~200K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mountain biking audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 4.72× | ||
| 02 | SRAM Corporation | Cars & Mobility | 4.68× | ||
| 03 | Trek Bicycle Corporation | Cars & Mobility | 3.96× | ||
| 04 | Pandora | Fashion & Accessoires | 3.64× | ||
| 05 | Sustainable transport | Cars & Mobility | 3.58× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 3.48× | ||
| 07 | Nintendo | Games | 2.98× | ||
| 08 | Real property | Home & Garden | 2.70× | ||
| 09 | Electric guitar | Music & Radio | 2.56× | ||
| 10 | Flowering plant | Home & Garden | 2.56× | ||
| 11 | MotoGP | Sports | 2.54× | ||
| 12 | Patio | Home & Garden | 2.32× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 2.29× | ||
| 14 | Tour de France | Sports | 2.24× | ||
| 15 | Volunteering | Politics & Society | 2.07× | ||
| 16 | House music | Music & Radio | 2.06× | ||
| 17 | French Bulldog | Pets & Animals | 2.03× | ||
| 18 | Labrador Retriever | Pets & Animals | 2.02× | ||
| 19 | Cycling | Sports | 1.95× | ||
| 20 | Bicycle | Cars & Mobility | 1.85× |
Personality of the Mountain biking audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.49× | |
| Indulgence | JOY | 1.33× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Individualism | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.92× |
Frequently asked questions
How many fans does Mountain biking have in Germany?
Mountain biking has an estimated audience of 5,153,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mountain biking fans?
46.6% of Mountain biking fans are female, 53.4% are male, with an average age of 39.0 years.
Which brands do Mountain biking fans like most?
Mountain biking fans show strongest brand affinity for House music (2.06×), Motorcycle helmet (3.48×), and Pandora (3.64×) over the country average.
Where do Mountain biking fans live in Germany?
Mountain biking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Mountain biking fans also like?
Beyond Mountain biking itself, the audience over-indexes on Motorcycle helmet (3.48×), Pandora (3.64×), SRAM Corporation (4.68×), and Trek Bicycle Corporation (3.96×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Mountain biking audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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