Mountain biking Audience in Germany
Mountain biking has an estimated audience of 5,153,103 people in Germany. 46.6% are female, 53.4% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariana Grande, Spiegel Online, IHF World Men's Handball Championship, Succulent plant, ICloud.
The average Mountain biking fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariana Grande, Spiegel Online, IHF World Men's Handball Championship, with strongest over-indexing on Ariana Grande (5.43× the country average). Demographically, the Mountain biking audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Mountain biking fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 39.0 |
| Estimated audience size | 5,153,103 |
Audience persona
The typical Mountain biking fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,138,296 | 1.01× |
| Bayern | 1,030,569 | 1.24× |
| Baden-Württemberg | 890,512 | 1.27× |
| Niedersachsen | 511,871 | 1.02× |
| Hessen | 369,194 | 0.94× |
| Rheinland-Pfalz | 277,072 | 1.07× |
| Sachsen | 200,472 | 0.79× |
| Schleswig-Holstein | 193,194 | 1.04× |
| Brandenburg | 187,164 | 1.17× |
| Thüringen | 166,762 | 1.27× |
| Berlin | 159,611 | 0.69× |
| Sachsen-Anhalt | 148,738 | 1.11× |
| Mecklenburg-Vorpommern | 104,099 | 1.06× |
| Hamburg | 87,582 | 0.75× |
| Saarland | 58,623 | 0.93× |
| Bremen | 27,414 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 5.43× | Music & Radio |
| Spiegel Online | 1.86× | News |
| IHF World Men's Handball Championship | 2.76× | Sports |
| Succulent plant | 3.69× | Home & Garden |
| ICloud | 3.51× | Technology & Electronics |
| Transfermarkt | 1.98× | Sports |
| Local bike shop | 4.59× | Sports |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| Alpine skiing | 2.28× | Sports |
| Ornamental plant | 2.43× | Home & Garden |
| Casino | 3.68× | Games |
| Motorcycle helmet | 3.14× | Cars & Mobility |
| Tour de France | 3.49× | Sports |
| Camping | 1.57× | Travel & Leisure |
| Kawasaki | 3.81× | Cars & Mobility |
| Suzuki | 3.18× | Cars & Mobility |
| House music | 1.7× | Music & Radio |
| Scooters | 2.44× | Cars & Mobility |
| Sustainable transport | 3.64× | Cars & Mobility |
| SRAM Corporation | 3.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Sports Activity | POWER | 1.49 |
| Sustainability | BALANCE | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Luxury Orientation | PREMIUM | 1.33 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 9.5% |
| China | 5.4% |
See Mountain biking audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Mountain biking have in Germany?
Mountain biking has an estimated audience of 5,153,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mountain biking fans?
46.6% of Mountain biking fans are female, 53.4% are male, with an average age of 39.0 years.
Which brands do Mountain biking fans like most?
Mountain biking fans show strongest brand affinity for Ariana Grande (5.43×), Spiegel Online (1.86×), and IHF World Men's Handball Championship (2.76×) over the country average.
Where do Mountain biking fans live in Germany?
Mountain biking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,138,296), Bayern (reach 1,030,569), and Baden-Württemberg (reach 890,512). These three regions account for the largest share of the active audience.
What other brands do Mountain biking fans also like?
Beyond Mountain biking itself, the audience over-indexes on Spiegel Online (1.86×), IHF World Men's Handball Championship (2.76×), Succulent plant (3.69×), and ICloud (3.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.