Mountain biking Audience in United States

Mountain biking has an estimated audience of 17,318,089 people in United States. 41.1% are female, 58.9% are male, average age 38.1. Top regions: New York, Maryland, Pennsylvania. Top brand affinities: Kia Sportage, Houston Astros, Los Angeles Dodgers, Honda HR-V, Lewis Hamilton.

The average Mountain biking fan in United States is 38.1 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Maryland, Pennsylvania. Top brand affinities include Kia Sportage, Houston Astros, Los Angeles Dodgers, with strongest over-indexing on Kia Sportage (30.47× the country average). Demographically, the Mountain biking audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Mountain biking fans

Demographic split for Mountain biking audience in United States
MetricValue
Female41.1%
Male58.9%
Average age38.1
Estimated audience size17,318,089

Audience persona

The typical Mountain biking fan in United States is more male, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Mountain biking in United States
RegionReachAffinity
New York2,599,7812.69×
Maryland1,797,1466.04×
Pennsylvania1,255,6802.15×
California1,075,9020.56×
Texas587,7380.39×
Florida535,7120.46×
Connecticut460,0822.65×
Delaware395,7968.28×
New Jersey370,4800.84×
Virginia308,3390.73×
North Carolina281,5070.54×
Massachusetts273,5480.8×
Colorado250,3530.92×
Michigan237,4570.52×
Washington229,7520.66×
Ohio227,8520.43×
Georgia226,0390.42×
Illinois225,8810.39×
Arizona201,9980.57×
Tennessee154,9900.45×
Utah154,3561×
Minnesota151,8140.61×
Indiana134,9380.43×
Missouri131,4280.47×
Oregon130,7990.66×
South Carolina128,4320.49×
Wisconsin125,4990.48×
Alabama95,6320.4×
Kentucky89,1010.41×
Vermont86,1262.83×
West Virginia82,8041.03×
Nevada82,2240.49×
Arkansas81,9420.57×
Idaho80,7880.93×
Louisiana76,2970.34×
Oklahoma74,9910.39×
New Hampshire74,3981.09×
Washington, District of Columbia56,3531.08×
Iowa53,3620.37×
Kansas52,0770.38×
Maine51,3660.83×
New Mexico50,9310.59×
Montana45,1560.94×
Mississippi36,7940.26×
Nebraska31,3900.36×
Hawaii27,6210.37×
Rhode Island26,4020.48×
Alaska23,6680.64×
Wyoming19,1860.75×
North Dakota15,6540.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain biking audience
BrandAffinityCategory
Kia Sportage30.47×Cars & Mobility
Houston Astros8.21×Sports
Los Angeles Dodgers5.97×Sports
Honda HR-V20.31×Cars & Mobility
Lewis Hamilton9.01×Sports
Pre-school playgroup22.35×Kids & Family
Livemusic3.46×Music & Radio
Alpine skiing4.2×Sports
Do it yourself (DIY)1.8×Home & Garden
Jeep Grand Cherokee5.78×Cars & Mobility
Hobby Lobby1.99×Home & Garden
House music3.05×Music & Radio
Aldi1.86×Shopping
Scooby-Doo2.47×Movies & TV
Best Buy1.78×Shopping
Camping1.55×Travel & Leisure
FIFA World Cup1.69×Sports
Sustainable transport4.41×Cars & Mobility
Taco Bell1.7×Food & Beverages
Liverpool F.C.4.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain biking audience
TraitClusterScore
SustainabilityBALANCE1.81
Luxury OrientationPREMIUM1.74
Sports ActivityPOWER1.66
Early Adopter MentalityPOWER1.43
DIY MentalityTHRILL1.4
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Mountain biking
CountryShare
United States17.1%
Japan9.5%
China5.4%

See Mountain biking audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Mountain biking have in United States?

Mountain biking has an estimated audience of 17,318,089 people in United States, concentrated in New York and Maryland.

What is the gender split and age of Mountain biking fans?

41.1% of Mountain biking fans are female, 58.9% are male, with an average age of 38.1 years.

Which brands do Mountain biking fans like most?

Mountain biking fans show strongest brand affinity for Kia Sportage (30.47×), Houston Astros (8.21×), and Los Angeles Dodgers (5.97×) over the country average.

Where do Mountain biking fans live in United States?

Mountain biking fans in United States are most concentrated in New York (reach 2,599,781), Maryland (reach 1,797,146), and Pennsylvania (reach 1,255,680). These three regions account for the largest share of the active audience.

What other brands do Mountain biking fans also like?

Beyond Mountain biking itself, the audience over-indexes on Houston Astros (8.21×), Los Angeles Dodgers (5.97×), Honda HR-V (20.31×), and Lewis Hamilton (9.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.