Rascasse Audience Intelligence

Mountain biking Audience in United States

A data profile of the people who buy, follow and care about Mountain biking in United States — modelled from more than twelve digital signal sources. Mountain biking has an estimated audience of 17,318,089 people in United States.

#29among Sport in United States#1348among Topic in United States#137in Sports

The average Mountain biking fan in United States is 38.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Maryland.

Top brand affinities include Lunch, Cycling, Extreme sport, with strongest over-indexing on Lunch (2.14× the country average).

Demographically, the Mountain biking audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mountain biking fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Lunch.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mountain biking profile in United States.

Audience size
17.3M
in United States
Gender
41.1%♀
58.9% male
Age
38.1
average years
Country rank
#1970
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountain biking fans

41.1% are female, 58.9% are male, average age 38.1.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Mountain biking audience in United States
MetricValue
Female41.1%
Male58.9%
Average age38.1
Estimated audience size17,318,089
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Mountain biking audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Mountain biking audience comes from United States.

Worldwide audience distribution share by country for Mountain biking
CountryShare
United States17.1%
Japan9.5%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mountain biking audience in United States is strongest.

Fig. 05

Top regions by affinity

Mountain biking fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~400K8.02×
02Maryland~1.5M5.60×
03Vermont~80K2.58×
04Connecticut~400K2.31×
05New York~2M2.27×
06Pennsylvania~1M1.85×
07Utah~200K1.42×
08New Hampshire~80K1.21×
09Idaho~100K1.20×
10Montana~60K1.16×
11West Virginia~90K1.11×
12Colorado~300K1.09×
13Alaska~40K1.02×
14Maine~60K1.00×
15Washington, District of Columbia~50K0.99×
16Washington~300K0.93×
17Oregon~200K0.93×
18California~1.5M0.92×
19Minnesota~200K0.92×
20New Mexico~80K0.89×
21Massachusetts~300K0.88×
22Arkansas~100K0.87×
23New Jersey~400K0.84×
24Arizona~300K0.83×
25Virginia~300K0.79×
26Michigan~300K0.76×
27Nevada~100K0.75×
28North Dakota~30K0.75×
29North Carolina~400K0.72×
30Rhode Island~40K0.72×
31Wisconsin~200K0.71×
32Missouri~200K0.70×
33Oklahoma~100K0.70×
34Ohio~400K0.68×
35Indiana~200K0.67×
36Nebraska~60K0.67×
37South Dakota~30K0.67×
38Texas~1M0.66×
39Kentucky~100K0.66×
40Kansas~90K0.66×
41Illinois~400K0.65×
42Tennessee~200K0.65×
43South Carolina~200K0.64×
44Georgia~300K0.63×
45Florida~700K0.62×
46Iowa~90K0.61×
47Alabama~100K0.60×
48Hawaii~40K0.60×
49Louisiana~100K0.54×
50Mississippi~70K0.52×
Fig. 06

Affinity by region

Affinity by region — Mountain biking, United States
0.52×1.00×8.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountain biking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountain biking audience
#·InterestCategoryAffinity×
01Sustainable transportCars & Mobility3.65×
02Lewis HamiltonSports3.65×
03PatagoniaFashion & Accessoires2.90×
04Alpine skiingSports2.63×
05Extreme sportSports2.55×
06CyclingSports2.46×
07LunchFood & Beverages2.14×
08Modern architectureArts & Culture2.00×
09High schoolBusiness & Career1.96×
10BicycleCars & Mobility1.88×
11French BulldogPets & Animals1.87×
12Anime conventionLiterature1.87×
13Property finderHome & Garden1.83×
14Scooby-DooMovies & TV1.81×
15InnovationBusiness & Career1.74×
16Electric guitarMusic & Radio1.71×
17Adventure travelTravel & Leisure1.71×
18Real propertyHome & Garden1.63×
19Musical instrumentMusic & Radio1.60×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountain biking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mountain biking audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
SustainabilityBALANCE1.45×
Sports ActivityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mountain biking audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mountain biking have in United States?

Mountain biking has an estimated audience of 17,318,089 people in United States, concentrated in New York and California.

02

What is the gender split and age of Mountain biking fans?

41.1% of Mountain biking fans are female, 58.9% are male, with an average age of 38.1 years.

03

Which brands do Mountain biking fans like most?

Mountain biking fans show strongest brand affinity for Lunch (2.14×), Cycling (2.46×), and Extreme sport (2.55×) over the country average.

04

Where do Mountain biking fans live in United States?

Mountain biking fans in United States are most concentrated in New York (reach ~2M), California (reach ~1.5M), and Maryland (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mountain biking fans also like?

Beyond Mountain biking itself, the audience over-indexes on Cycling (2.46×), Extreme sport (2.55×), Trader Joe's (1.52×), and Musical instrument (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Mountain biking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →