A data profile of the people who buy, follow and care about Mountain biking in United Kingdom — modelled from more than twelve digital signal sources. Mountain biking has an estimated audience of 3,936,314 people in United Kingdom.
The average Mountain biking fan in United Kingdom is 41.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Extreme sport, Ryanair, Alpine skiing, with strongest over-indexing on Extreme sport (3.25× the country average).
Demographically, the Mountain biking audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mountain biking fan in United Kingdom is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Mountain biking profile in United Kingdom.
44.0% are female, 56.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 41.5 |
| Estimated audience size | 3,936,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Mountain biking audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 9.5% |
| China | 5.4% |
Where the Mountain biking audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.41× | |
| 02 | Wales | ~300K | 1.35× | |
| 03 | West Midlands | ~200K | 1.34× | |
| 04 | North East | ~200K | 1.10× | |
| 05 | East of England | ~400K | 1.02× | |
| 06 | Scotland | ~400K | 1.00× | |
| 07 | South West | ~300K | 0.89× | |
| 08 | Northern Ireland | ~100K | 0.88× | |
| 09 | South East | ~400K | 0.85× | |
| 10 | East Midlands | ~200K | 0.83× | |
| 11 | England | ~3M | 0.77× | |
| 12 | North West | ~200K | 0.59× |
The strongest cross-interests of the Mountain biking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | strava | Sports | 4.01× | ||
| 02 | Alpine skiing | Sports | 3.26× | ||
| 03 | Extreme sport | Sports | 3.25× | ||
| 04 | Patagonia | Fashion & Accessoires | 2.91× | ||
| 05 | Pandora | Fashion & Accessoires | 2.82× | ||
| 06 | Outdoors | Travel & Leisure | 2.73× | ||
| 07 | Nintendo | Games | 2.71× | ||
| 08 | Tour de France | Sports | 2.61× | ||
| 09 | Sustainable transport | Cars & Mobility | 2.54× | ||
| 10 | Gymnastics | Sports | 2.41× | ||
| 11 | MotoGP | Sports | 2.27× | ||
| 12 | Cycling | Sports | 1.98× | ||
| 13 | Ryanair | Travel & Leisure | 1.93× | ||
| 14 | Bicycle | Cars & Mobility | 1.93× | ||
| 15 | Rory McIlroy | Sports | 1.82× | ||
| 16 | Urban Outfitters | Shopping | 1.72× | ||
| 17 | Kitchenware | Home & Garden | 1.67× | ||
| 18 | Art museum | Arts & Culture | 1.61× | ||
| 19 | Autotrader | Cars & Mobility | 1.60× | ||
| 20 | Halfords | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.98× | |
| Risk Appetite | THRILL | 1.89× | |
| Early Adopter Mentality | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.82× |
Mountain biking has an estimated audience of 3,936,314 people in United Kingdom, concentrated in England and South East.
44.0% of Mountain biking fans are female, 56.0% are male, with an average age of 41.5 years.
Mountain biking fans show strongest brand affinity for Extreme sport (3.25×), Ryanair (1.93×), and Alpine skiing (3.26×) over the country average.
Mountain biking fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mountain biking itself, the audience over-indexes on Ryanair (1.93×), Alpine skiing (3.26×), Halfords (1.56×), and Gymnastics (2.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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