A data profile of the people who buy, follow and care about Mountain biking in Spain — modelled from more than twelve digital signal sources. Mountain biking has an estimated audience of 3,303,012 people in Spain.
The average Mountain biking fan in Spain is 42.4 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Local food, Extreme sport, Real property, with strongest over-indexing on Local food (2.46× the country average).
Demographically, the Mountain biking audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mountain biking fan in Spain is more male, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Local food.
The key figures that characterise the Mountain biking profile in Spain.
42.8% are female, 57.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.4 |
| Estimated audience size | 3,303,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Mountain biking audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 9.5% |
| China | 5.4% |
Where the Mountain biking audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.23× | |
| 02 | Basque Autonomous Country | ~200K | 1.22× | |
| 03 | Balearic Islands | ~100K | 1.22× | |
| 04 | Navarre | ~50K | 1.15× | |
| 05 | Castilla-La Mancha | ~100K | 1.10× | |
| 06 | Comunidad Valenciana | ~400K | 1.01× | |
| 07 | Galicia | ~200K | 1.01× | |
| 08 | Region of Murcia | ~100K | 0.98× | |
| 09 | Castile and León | ~100K | 0.96× | |
| 10 | Cantabria | ~40K | 0.96× | |
| 11 | La Rioja | ~20K | 0.96× | |
| 12 | Aragon | ~80K | 0.95× | |
| 13 | Canary Islands | ~200K | 0.94× | |
| 14 | Andalusia | ~600K | 0.91× | |
| 15 | Principality of Asturias | ~70K | 0.90× | |
| 16 | Extremadura | ~60K | 0.87× | |
| 17 | Community of Madrid | ~500K | 0.85× |
The strongest cross-interests of the Mountain biking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giro d'Italia | Sports | 3.53× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 2.82× | ||
| 03 | Alpine skiing | Sports | 2.76× | ||
| 04 | Extreme sport | Sports | 2.72× | ||
| 05 | Touring motorcycle | Cars & Mobility | 2.71× | ||
| 06 | Local food | Food & Beverages | 2.46× | ||
| 07 | Custom motorcycle | Cars & Mobility | 2.42× | ||
| 08 | Sustainable transport | Cars & Mobility | 2.42× | ||
| 09 | Livemusic | Music & Radio | 2.41× | ||
| 10 | Real property | Home & Garden | 2.38× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 2.23× | ||
| 12 | Gymnastics | Sports | 2.20× | ||
| 13 | Tour de France | Sports | 2.19× | ||
| 14 | Travel photography | Technology & Electronics | 2.03× | ||
| 15 | Cycling | Sports | 1.98× | ||
| 16 | Musical theatre | Movies & TV | 1.86× | ||
| 17 | Zara Home | Home & Garden | 1.80× | ||
| 18 | Bicycle | Cars & Mobility | 1.76× | ||
| 19 | Pizza | Food & Beverages | 1.63× | ||
| 20 | Coches.net | Cars & Mobility | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.68× | |
| Sports Activity | POWER | 1.42× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Spirituality | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Mountain biking has an estimated audience of 3,303,012 people in Spain, concentrated in Catalonia and Andalusia.
42.8% of Mountain biking fans are female, 57.2% are male, with an average age of 42.4 years.
Mountain biking fans show strongest brand affinity for Local food (2.46×), Extreme sport (2.72×), and Real property (2.38×) over the country average.
Mountain biking fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mountain biking itself, the audience over-indexes on Extreme sport (2.72×), Real property (2.38×), Livemusic (2.41×), and Motorcycle helmet (2.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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