A data profile of the people who buy, follow and care about Mountain biking in France — modelled from more than twelve digital signal sources. Mountain biking has an estimated audience of 3,078,152 people in France.
The average Mountain biking fan in France is 40.2 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie.
Top brand affinities include Motorcycle accessories, Custom motorcycle, Extreme sport, with strongest over-indexing on Motorcycle accessories (4.59× the country average).
Demographically, the Mountain biking audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mountain biking fan in France is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Mountain biking profile in France.
41.3% are female, 58.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 40.2 |
| Estimated audience size | 3,078,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Mountain biking audience comes from France.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 9.5% |
| China | 5.4% |
Where the Mountain biking audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~700K | 1.82× | |
| 02 | Brittany | ~200K | 1.50× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.10× | |
| 04 | Occitanie | ~300K | 1.05× | |
| 05 | Île-de-France | ~600K | 1.00× | |
| 06 | Grand Est | ~200K | 1.00× | |
| 07 | Corsica | ~10K | 0.96× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.93× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.88× | |
| 10 | Pays de la Loire | ~100K | 0.85× | |
| 11 | Centre-Val de Loire | ~100K | 0.85× | |
| 12 | Normandy | ~100K | 0.81× | |
| 13 | Hauts-de-France | ~200K | 0.80× |
The strongest cross-interests of the Mountain biking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 7.83× | ||
| 02 | Half marathon | Sports | 6.27× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 5.97× | ||
| 04 | Touring motorcycle | Cars & Mobility | 5.22× | ||
| 05 | Vuelta a España | Sports | 4.92× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 4.59× | ||
| 07 | Custom motorcycle | Cars & Mobility | 4.59× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 4.24× | ||
| 09 | Extreme sport | Sports | 3.93× | ||
| 10 | Sustainable transport | Cars & Mobility | 3.56× | ||
| 11 | Permanent residency | Business & Career | 3.00× | ||
| 12 | Tinder | Internet & Social Media | 3.00× | ||
| 13 | Volunteering | Politics & Society | 2.57× | ||
| 14 | Cycling | Sports | 2.42× | ||
| 15 | Alpine skiing | Sports | 2.24× | ||
| 16 | Bicycle | Cars & Mobility | 2.19× | ||
| 17 | Apartment | Business & Career | 1.66× | ||
| 18 | Beaches | Travel & Leisure | 1.56× | ||
| 19 | EasyJet | Travel & Leisure | 1.55× | ||
| 20 | Real property | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Risk Appetite | THRILL | 2.21× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.79× |
Mountain biking has an estimated audience of 3,078,152 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
41.3% of Mountain biking fans are female, 58.7% are male, with an average age of 40.2 years.
Mountain biking fans show strongest brand affinity for Motorcycle accessories (4.59×), Custom motorcycle (4.59×), and Extreme sport (3.93×) over the country average.
Mountain biking fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~700K), Île-de-France (reach ~600K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mountain biking itself, the audience over-indexes on Custom motorcycle (4.59×), Extreme sport (3.93×), Touring motorcycle (5.22×), and Cruiser (motorcycle) (5.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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