A data profile of the people who buy, follow and care about Mountain biking in Italy — modelled from more than twelve digital signal sources. Mountain biking has an estimated audience of 5,461,702 people in Italy.
The average Mountain biking fan in Italy is 41.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Extreme sport, Gymnastics, MotoGP, with strongest over-indexing on Extreme sport (2.6× the country average).
Demographically, the Mountain biking audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mountain biking fan in Italy is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Mountain biking profile in Italy.
39.6% are female, 60.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 41.8 |
| Estimated audience size | 5,461,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Mountain biking audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 9.5% |
| China | 5.4% |
Where the Mountain biking audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.75× | |
| 02 | Lombardy | ~1M | 1.24× | |
| 03 | Friuli-Venezia Giulia | ~100K | 1.24× | |
| 04 | Piedmont | ~500K | 1.23× | |
| 05 | Veneto | ~500K | 1.20× | |
| 06 | Emilia-Romagna | ~500K | 1.15× | |
| 07 | Tuscany | ~400K | 1.10× | |
| 08 | Liguria | ~200K | 1.09× | |
| 09 | Aosta Valley | ~10K | 1.08× | |
| 10 | Umbria | ~90K | 0.96× | |
| 11 | Marche | ~100K | 0.95× | |
| 12 | Puglia | ~400K | 0.94× | |
| 13 | Abruzzo | ~100K | 0.92× | |
| 14 | Sardinia | ~100K | 0.91× | |
| 15 | Molise | ~20K | 0.88× | |
| 16 | Basilicata | ~40K | 0.84× | |
| 17 | Lazio | ~500K | 0.82× | |
| 18 | Sicilia | ~400K | 0.82× | |
| 19 | Calabria | ~100K | 0.77× | |
| 20 | Campania | ~400K | 0.62× |
The strongest cross-interests of the Mountain biking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single track (mountain biking) | Sports | 3.88× | ||
| 02 | Vuelta a España | Sports | 3.63× | ||
| 03 | Dominican Republic | Travel & Leisure | 3.62× | ||
| 04 | Extreme sport | Sports | 2.60× | ||
| 05 | DAZN | Movies & TV | 2.34× | ||
| 06 | Sustainable transport | Cars & Mobility | 2.20× | ||
| 07 | Touring motorcycle | Cars & Mobility | 2.10× | ||
| 08 | Ski resort | Travel & Leisure | 2.09× | ||
| 09 | Gymnastics | Sports | 2.04× | ||
| 10 | Motocross | Sports | 1.96× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 1.90× | ||
| 12 | Custom motorcycle | Cars & Mobility | 1.90× | ||
| 13 | Cycling | Sports | 1.89× | ||
| 14 | Robert Redford | Movies & TV | 1.75× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.72× | ||
| 16 | Bundesliga | Sports | 1.70× | ||
| 17 | Car dealership | Cars & Mobility | 1.68× | ||
| 18 | Alpine skiing | Sports | 1.65× | ||
| 19 | MotoGP | Sports | 1.54× | ||
| 20 | Volunteering | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.57× | |
| Indulgence | JOY | 1.38× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.81× |
Mountain biking has an estimated audience of 5,461,702 people in Italy, concentrated in Lombardy and Lazio.
39.6% of Mountain biking fans are female, 60.4% are male, with an average age of 41.8 years.
Mountain biking fans show strongest brand affinity for Extreme sport (2.6×), Gymnastics (2.04×), and MotoGP (1.54×) over the country average.
Mountain biking fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~500K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mountain biking itself, the audience over-indexes on Gymnastics (2.04×), MotoGP (1.54×), Volunteering (1.52×), and Cycling (1.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mountain biking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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