Gymnastics Audience in Italy
Gymnastics has an estimated audience of 9,172,109 people in Italy. 55.7% are female, 44.3% are male, average age 40.3. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Winter sport, College basketball, Sprint (running), Snowboard, Strength training.
The average Gymnastics fan in Italy is 40.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Winter sport, College basketball, Sprint (running), with strongest over-indexing on Winter sport (4.03× the country average). Demographically, the Gymnastics audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Gymnastics fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.3 |
| Estimated audience size | 9,172,109 |
Audience persona
The typical Gymnastics fan in Italy is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Winter sport.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,050,924 | 1.27× |
| Lazio | 1,132,746 | 1.01× |
| Campania | 940,371 | 0.91× |
| Veneto | 850,593 | 1.17× |
| Emilia-Romagna | 848,838 | 1.13× |
| Sicilia | 752,137 | 0.95× |
| Tuscany | 733,464 | 1.21× |
| Piedmont | 677,316 | 1× |
| Puglia | 457,833 | 0.72× |
| Liguria | 254,583 | 0.99× |
| Calabria | 224,455 | 0.8× |
| Friuli-Venezia Giulia | 221,786 | 1.28× |
| Trentino-Alto Adige/Südtirol | 211,181 | 1.22× |
| Marche | 180,600 | 0.79× |
| Sardinia | 162,021 | 0.63× |
| Abruzzo | 155,214 | 0.77× |
| Umbria | 97,653 | 0.66× |
| Basilicata | 66,844 | 0.8× |
| Molise | 56,202 | 1.29× |
| Aosta Valley | 32,808 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winter sport | 4.03× | Sports |
| College basketball | 4.24× | Sports |
| Sprint (running) | 4.14× | Sports |
| Snowboard | 3.18× | Sports |
| Strength training | 2.25× | Sports |
| Alpine skiing | 2.61× | Sports |
| Snow | 2.27× | Travel & Leisure |
| Weight training | 2× | Sports |
| Road running | 3.16× | Sports |
| Racket (sports equipment) | 3.98× | Sports |
| Badminton | 4.85× | Sports |
| Winter Olympic Games | 4.63× | Sports |
| Fun run | 5.43× | Sports |
| Long-distance running | 3.64× | Sports |
| Flywheel | 4.89× | Home & Garden |
| Track and field | 2.29× | Sports |
| Sports club | 2.23× | Sports |
| Middle-distance running | 4.32× | Sports |
| Ice skating | 4.09× | Sports |
| Cross country running | 4.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.19 |
| Sports Activity | POWER | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Community Orientation | OPEN | 1.17 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 7.0% |
| Brazil | 5.4% |
See Gymnastics audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
Frequently asked questions
How many fans does Gymnastics have in Italy?
Gymnastics has an estimated audience of 9,172,109 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Gymnastics fans?
55.7% of Gymnastics fans are female, 44.3% are male, with an average age of 40.3 years.
Which brands do Gymnastics fans like most?
Gymnastics fans show strongest brand affinity for Winter sport (4.03×), College basketball (4.24×), and Sprint (running) (4.14×) over the country average.
Where do Gymnastics fans live in Italy?
Gymnastics fans in Italy are most concentrated in Lombardy (reach 2,050,924), Lazio (reach 1,132,746), and Campania (reach 940,371). These three regions account for the largest share of the active audience.
What other brands do Gymnastics fans also like?
Beyond Gymnastics itself, the audience over-indexes on College basketball (4.24×), Sprint (running) (4.14×), Snowboard (3.18×), and Strength training (2.25×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Gymnastics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.