A data profile of the people who buy, follow and care about Soccer in Italy — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 31,491,793 people in Italy.
The average Soccer fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Demographically, the Soccer audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
The key figures that characterise the Soccer profile in Italy.
44.6% are female, 55.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 42.3 |
| Estimated audience size | 31,491,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Soccer audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5M | 1.34× | |
| 02 | Lombardy | ~7M | 1.25× | |
| 03 | Veneto | ~3M | 1.25× | |
| 04 | Friuli-Venezia Giulia | ~700K | 1.25× | |
| 05 | Sicilia | ~3.5M | 1.21× | |
| 06 | Campania | ~4M | 1.15× | |
| 07 | Emilia-Romagna | ~3M | 1.10× | |
| 08 | Tuscany | ~2.5M | 1.10× | |
| 09 | Puglia | ~2.5M | 1.05× | |
| 10 | Calabria | ~1M | 1.04× | |
| 11 | Trentino-Alto Adige/Südtirol | ~600K | 1.01× | |
| 12 | Piedmont | ~2.5M | 0.99× | |
| 13 | Sardinia | ~900K | 0.98× | |
| 14 | Aosta Valley | ~70K | 0.92× | |
| 15 | Basilicata | ~300K | 0.91× | |
| 16 | Molise | ~100K | 0.91× | |
| 17 | Liguria | ~800K | 0.89× | |
| 18 | Abruzzo | ~600K | 0.89× | |
| 19 | Marche | ~700K | 0.87× | |
| 20 | Umbria | ~400K | 0.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.47× | |
| Risk Appetite | THRILL | 0.48× | |
| Indulgence | JOY | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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