Soccer Audience in Italy
Soccer has an estimated audience of 31,491,793 people in Italy. 44.6% are female, 55.4% are male, average age 42.3. Top regions: Lombardy, Lazio, Campania.
The average Soccer fan in Italy is 42.3 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Soccer audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Soccer fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 42.3 |
| Estimated audience size | 31,491,793 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,987,369 | 1.26× |
| Lazio | 5,235,892 | 1.36× |
| Campania | 4,120,985 | 1.17× |
| Sicilia | 3,369,334 | 1.23× |
| Veneto | 3,174,996 | 1.27× |
| Emilia-Romagna | 2,865,528 | 1.11× |
| Tuscany | 2,331,994 | 1.12× |
| Piedmont | 2,306,295 | 0.99× |
| Puglia | 2,296,630 | 1.06× |
| Calabria | 1,010,630 | 1.05× |
| Sardinia | 856,584 | 0.97× |
| Friuli-Venezia Giulia | 795,282 | 1.34× |
| Liguria | 748,891 | 0.85× |
| Marche | 642,464 | 0.82× |
| Trentino-Alto Adige/Südtirol | 603,226 | 1.01× |
| Abruzzo | 579,262 | 0.83× |
| Umbria | 349,067 | 0.68× |
| Basilicata | 217,112 | 0.76× |
| Molise | 95,620 | 0.64× |
| Aosta Valley | 38,340 | 0.48× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Community Orientation | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1 |
| Travelling | THRILL | 0.99 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 5.8% |
| Italy | 5.7% |
See Soccer audiences in other countries
More Sport audiences in Italy
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
- American football (11,162,863)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.