A data profile of the people who buy, follow and care about Bicycle in France — modelled from more than twelve digital signal sources. Bicycle has an estimated audience of 6,017,249 people in France.
The average Bicycle fan in France is 42.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Tour de France, Bicycle touring, Mountain bike, with strongest over-indexing on Tour de France (1.85× the country average).
Demographically, the Bicycle audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bicycle fan in France is more male, around 42.1 years old, with strong Sports Activity tendencies and a notable affinity for Tour de France.
The key figures that characterise the Bicycle profile in France.
39.8% are female, 60.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 42.1 |
| Estimated audience size | 6,017,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Bicycle audience comes from France.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
Where the Bicycle audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~900K | 1.23× | |
| 02 | Île-de-France | ~1.5M | 1.19× | |
| 03 | Occitanie | ~600K | 1.18× | |
| 04 | Nouvelle-Aquitaine | ~600K | 1.16× | |
| 05 | Provence-Alpes-Côte d'Azur | ~500K | 1.09× | |
| 06 | Bourgogne-Franche-Comté | ~300K | 1.09× | |
| 07 | Grand Est | ~500K | 0.97× | |
| 08 | Hauts-de-France | ~500K | 0.96× | |
| 09 | Brittany | ~300K | 0.93× | |
| 10 | Pays de la Loire | ~300K | 0.91× | |
| 11 | Normandy | ~300K | 0.87× | |
| 12 | Corsica | ~30K | 0.85× | |
| 13 | Centre-Val de Loire | ~200K | 0.81× |
The strongest cross-interests of the Bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pinarello | Cars & Mobility | 3.92× | ||
| 02 | Vuelta a España | Sports | 3.61× | ||
| 03 | Racing bicycle | Sports | 2.77× | ||
| 04 | Bicycle touring | Sports | 2.59× | ||
| 05 | Pauline Ferrand-Prévot | Sports | 2.55× | ||
| 06 | Electric bicycle | Cars & Mobility | 2.47× | ||
| 07 | Mountain bike | Sports | 2.35× | ||
| 08 | Fishing reel | Sports | 2.32× | ||
| 09 | Sport bike | Cars & Mobility | 2.23× | ||
| 10 | Mountain biking | Sports | 2.19× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 2.16× | ||
| 12 | Motorcycle accessories | Cars & Mobility | 2.16× | ||
| 13 | Motorcycle racing | Cars & Mobility | 1.92× | ||
| 14 | Cycling | Sports | 1.92× | ||
| 15 | Tour de France | Sports | 1.85× | ||
| 16 | Motorcycle sport | Sports | 1.74× | ||
| 17 | MotoGP | Sports | 1.71× | ||
| 18 | Motorcycling | Cars & Mobility | 1.63× | ||
| 19 | Wheel | Cars & Mobility | 1.61× | ||
| 20 | Alpine skiing | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.14× | |
| Risk Appetite | THRILL | 1.07× | |
| Quality Awareness | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.65× | |
| Mindfulness | BALANCE | 0.66× | |
| Community Orientation | OPEN | 0.67× |
Bicycle has an estimated audience of 6,017,249 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
39.8% of Bicycle fans are female, 60.2% are male, with an average age of 42.1 years.
Bicycle fans show strongest brand affinity for Tour de France (1.85×), Bicycle touring (2.59×), and Mountain bike (2.35×) over the country average.
Bicycle fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~900K), and Nouvelle-Aquitaine (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bicycle itself, the audience over-indexes on Bicycle touring (2.59×), Mountain bike (2.35×), Motorcycle racing (1.92×), and Cycling (1.92×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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