Bicycle Audience in France
Bicycle has an estimated audience of 6,017,249 people in France. 39.8% are female, 60.2% are male, average age 42.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Bicycle touring, Mountain bike, Motorcycle racing, Cycling, Sport bike.
The average Bicycle fan in France is 42.1 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Bicycle touring, Mountain bike, Motorcycle racing, with strongest over-indexing on Bicycle touring (2.59× the country average). Demographically, the Bicycle audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bicycle fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 42.1 |
| Estimated audience size | 6,017,249 |
Audience persona
The typical Bicycle fan in France is more male, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Bicycle touring.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,280,325 | 1.19× |
| Auvergne-Rhône-Alpes | 875,149 | 1.24× |
| Nouvelle-Aquitaine | 618,354 | 1.17× |
| Occitanie | 617,138 | 1.19× |
| Hauts-de-France | 507,506 | 0.96× |
| Provence-Alpes-Côte d'Azur | 486,839 | 1.09× |
| Grand Est | 468,910 | 0.96× |
| Pays de la Loire | 302,924 | 0.91× |
| Brittany | 272,615 | 0.93× |
| Bourgogne-Franche-Comté | 268,634 | 1.1× |
| Normandy | 249,012 | 0.85× |
| Centre-Val de Loire | 176,778 | 0.78× |
| Corsica | 21,056 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle touring | 2.59× | Sports |
| Mountain bike | 2.35× | Sports |
| Motorcycle racing | 1.92× | Cars & Mobility |
| Cycling | 1.92× | Sports |
| Sport bike | 2.23× | Cars & Mobility |
| Racing bicycle | 2.77× | Sports |
| Vuelta a España | 3.61× | Sports |
| Electric bicycle | 2.47× | Cars & Mobility |
| Motorcycling | 1.63× | Cars & Mobility |
| Mountain biking | 2.19× | Sports |
| Motorcycle helmet | 2.16× | Cars & Mobility |
| Fishing reel | 2.32× | Sports |
| Motorcycle accessories | 2.16× | Cars & Mobility |
| Wheel | 1.61× | Cars & Mobility |
| MotoGP | 1.71× | Sports |
| Alpine skiing | 1.55× | Sports |
| Motorcycle sport | 1.74× | Sports |
| Pinarello | 3.92× | Cars & Mobility |
| Shimano | 3.05× | Cars & Mobility |
| Giro d'Italia | 3.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.21 |
| Patriotism | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.03 |
| Social Media Usage | JOY | 1 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 5.6% |
| Japan | 5.1% |
See Bicycle audiences in other countries
More Cars & Mobility audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Bicycle have in France?
Bicycle has an estimated audience of 6,017,249 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Bicycle fans?
39.8% of Bicycle fans are female, 60.2% are male, with an average age of 42.1 years.
Which brands do Bicycle fans like most?
Bicycle fans show strongest brand affinity for Bicycle touring (2.59×), Mountain bike (2.35×), and Motorcycle racing (1.92×) over the country average.
Where do Bicycle fans live in France?
Bicycle fans in France are most concentrated in Île-de-France (reach 1,280,325), Auvergne-Rhône-Alpes (reach 875,149), and Nouvelle-Aquitaine (reach 618,354). These three regions account for the largest share of the active audience.
What other brands do Bicycle fans also like?
Beyond Bicycle itself, the audience over-indexes on Mountain bike (2.35×), Motorcycle racing (1.92×), Cycling (1.92×), and Sport bike (2.23×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.