A data profile of the people who buy, follow and care about Electric bicycle in France — modelled from more than twelve digital signal sources. Electric bicycle has an estimated audience of 2,593,491 people in France.
The average Electric bicycle fan in France is 40.8 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Tour de France, Orbea, Clothing, with strongest over-indexing on Tour de France (1.9× the country average).
Demographically, the Electric bicycle audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Electric bicycle fan in France is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Tour de France.
The key figures that characterise the Electric bicycle profile in France.
36.9% are female, 63.1% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 40.8 |
| Estimated audience size | 2,593,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Electric bicycle audience comes from France.
| Country | Share |
|---|---|
| United States | 13.7% |
| Germany | 8.8% |
| Japan | 7.8% |
Where the Electric bicycle audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~200K | 1.28× | |
| 02 | Île-de-France | ~600K | 1.26× | |
| 03 | Corsica | ~10K | 1.13× | |
| 04 | Grand Est | ~200K | 1.11× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.10× | |
| 06 | Nouvelle-Aquitaine | ~300K | 1.10× | |
| 07 | Occitanie | ~200K | 1.07× | |
| 08 | Normandy | ~100K | 1.00× | |
| 09 | Bourgogne-Franche-Comté | ~90K | 0.85× | |
| 10 | Hauts-de-France | ~200K | 0.82× | |
| 11 | Brittany | ~100K | 0.80× | |
| 12 | Centre-Val de Loire | ~80K | 0.78× | |
| 13 | Pays de la Loire | ~100K | 0.75× |
The strongest cross-interests of the Electric bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle sharing system | Cars & Mobility | 14.55× | ||
| 02 | Motorized bicycle | Cars & Mobility | 14.07× | ||
| 03 | Orbea | Cars & Mobility | 11.15× | ||
| 04 | Bicycle frame | Sports | 10.31× | ||
| 05 | Bicycle wheel | Cars & Mobility | 9.06× | ||
| 06 | Bicycle handlebar | Sports | 7.34× | ||
| 07 | Bicycle helmet | Cars & Mobility | 7.05× | ||
| 08 | Shimano | Cars & Mobility | 5.42× | ||
| 09 | Used car | Cars & Mobility | 3.35× | ||
| 10 | Tesla Motors | Cars & Mobility | 3.33× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 3.17× | ||
| 12 | Scooters | Cars & Mobility | 2.81× | ||
| 13 | Norauto | Cars & Mobility | 2.18× | ||
| 14 | Tour de France | Sports | 1.90× | ||
| 15 | Engie | Home & Garden | 1.80× | ||
| 16 | Photography | Arts & Culture | 1.68× | ||
| 17 | Clothing | Fashion & Accessoires | 1.64× | ||
| 18 | Lidl | Shopping | 1.63× | ||
| 19 | Video | Movies & TV | 1.52× | ||
| 20 | Design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.50× | |
| Pet Ownership | JOY | 0.61× | |
| Design Affinity | PREMIUM | 0.68× |
Electric bicycle has an estimated audience of 2,593,491 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
36.9% of Electric bicycle fans are female, 63.1% are male, with an average age of 40.8 years.
Electric bicycle fans show strongest brand affinity for Tour de France (1.9×), Orbea (11.15×), and Clothing (1.64×) over the country average.
Electric bicycle fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Electric bicycle itself, the audience over-indexes on Orbea (11.15×), Clothing (1.64×), Bicycle wheel (9.06×), and Photography (1.68×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Electric bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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