A data profile of the people who buy, follow and care about Electric bicycle in Spain — modelled from more than twelve digital signal sources. Electric bicycle has an estimated audience of 2,083,179 people in Spain.
The average Electric bicycle fan in Spain is 41.6 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana.
Top brand affinities include Orbea, Electric motorcycles and scooters, SCOTT Sports, with strongest over-indexing on Orbea (11× the country average).
Demographically, the Electric bicycle audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Electric bicycle fan in Spain is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Orbea.
The key figures that characterise the Electric bicycle profile in Spain.
35.1% are female, 64.9% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 41.6 |
| Estimated audience size | 2,083,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Electric bicycle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.7% |
| Germany | 8.8% |
| Japan | 7.8% |
Where the Electric bicycle audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.92× | |
| 02 | Comunidad Valenciana | ~300K | 1.31× | |
| 03 | Region of Murcia | ~90K | 1.30× | |
| 04 | Canary Islands | ~100K | 1.28× | |
| 05 | Catalonia | ~400K | 1.17× | |
| 06 | Andalusia | ~500K | 1.10× | |
| 07 | Basque Autonomous Country | ~70K | 0.96× | |
| 08 | La Rioja | ~10K | 0.92× | |
| 09 | Principality of Asturias | ~40K | 0.91× | |
| 10 | Aragon | ~50K | 0.89× | |
| 11 | Cantabria | ~20K | 0.89× | |
| 12 | Navarre | ~20K | 0.88× | |
| 13 | Galicia | ~80K | 0.85× | |
| 14 | Castile and León | ~80K | 0.84× | |
| 15 | Community of Madrid | ~300K | 0.78× | |
| 16 | Extremadura | ~30K | 0.78× | |
| 17 | Castilla-La Mancha | ~60K | 0.74× |
The strongest cross-interests of the Electric bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Folding bicycle | Cars & Mobility | 26.25× | ||
| 02 | Bicycle pedal | Sports | 12.59× | ||
| 03 | Orbea | Cars & Mobility | 11.00× | ||
| 04 | Cyclo-cross | Sports | 9.60× | ||
| 05 | Bicycle wheel | Cars & Mobility | 9.50× | ||
| 06 | SCOTT Sports | Cars & Mobility | 9.08× | ||
| 07 | Electric motorcycles and scooters | Cars & Mobility | 8.83× | ||
| 08 | Bicycle helmet | Cars & Mobility | 7.64× | ||
| 09 | Cervélo | Cars & Mobility | 6.68× | ||
| 10 | Drill | Home & Garden | 5.83× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 5.18× | ||
| 12 | Solar panel | Home & Garden | 5.06× | ||
| 13 | Hybrid electric vehicle | Cars & Mobility | 5.00× | ||
| 14 | Electric motor | Cars & Mobility | 4.08× | ||
| 15 | Road | Travel & Leisure | 3.46× | ||
| 16 | ONCE (cycling team) | Sports | 2.93× | ||
| 17 | Engine | Cars & Mobility | 2.72× | ||
| 18 | Coches.net | Cars & Mobility | 2.25× | ||
| 19 | Automobiles | Cars & Mobility | 2.01× | ||
| 20 | Carlos Alcaraz | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Need for Security | CONSERVATISM | 1.62× | |
| Career Orientation | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Creativity | OPEN | 0.63× | |
| Mindfulness | BALANCE | 0.67× |
Electric bicycle has an estimated audience of 2,083,179 people in Spain, concentrated in Andalusia and Catalonia.
35.1% of Electric bicycle fans are female, 64.9% are male, with an average age of 41.6 years.
Electric bicycle fans show strongest brand affinity for Orbea (11×), Electric motorcycles and scooters (8.83×), and SCOTT Sports (9.08×) over the country average.
Electric bicycle fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Comunidad Valenciana (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Electric bicycle itself, the audience over-indexes on Electric motorcycles and scooters (8.83×), SCOTT Sports (9.08×), Plug-in hybrid (5.18×), and Cyclo-cross (9.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Electric bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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