A data profile of the people who buy, follow and care about ONCE (cycling team) in Spain — modelled from more than twelve digital signal sources. ONCE (cycling team) has an estimated audience of 7,459,234 people in Spain.
ONCE (cycling team) has an estimated audience of 7,459,234 people in Spain. 42.0% are female, 58.0% are male, average age 43.2. Top brand affinities: Bicycle helmet, Junior F.C., IBEX 35, strava, Godzilla (2014 film).
Top brand affinities include Bicycle helmet, Junior F.C., IBEX 35, with strongest over-indexing on Bicycle helmet (18.75× the country average).
Demographically, the ONCE (cycling team) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical ONCE (cycling team) fan in Spain is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Bicycle helmet.
The key figures that characterise the ONCE (cycling team) profile in Spain.
42.0% are female, 58.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 43.2 |
| Estimated audience size | 7,459,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide ONCE (cycling team) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 57.5% |
| Argentina | 9.7% |
| Japan | 6.2% |
The strongest cross-interests of the ONCE (cycling team) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital gold currency | Business & Career | 40.54× | ||
| 02 | Godzilla (2014 film) | Movies & TV | 37.34× | ||
| 03 | Cinque Terre | Travel & Leisure | 21.73× | ||
| 04 | Peter Sagan | Sports | 19.08× | ||
| 05 | Bicycle helmet | Cars & Mobility | 18.75× | ||
| 06 | Ariel (detergent) | Home & Garden | 15.58× | ||
| 07 | Wrangler (jeans) | Fashion & Accessoires | 14.73× | ||
| 08 | Junior F.C. | Sports | 14.13× | ||
| 09 | Movistar Team | Sports | 9.23× | ||
| 10 | strava | Sports | 8.69× | ||
| 11 | Single track (mountain biking) | Sports | 8.46× | ||
| 12 | South Tyrol | Travel & Leisure | 6.64× | ||
| 13 | Tour de France | Sports | 3.87× | ||
| 14 | Extreme sport | Sports | 2.97× | ||
| 15 | Mapfre | Business & Career | 2.59× | ||
| 16 | IBEX 35 | Business & Career | 2.55× | ||
| 17 | Loterías y Apuestas del Estado | Games | 2.52× | ||
| 18 | Caixabank | Business & Career | 2.32× | ||
| 19 | Innovation | Business & Career | 2.00× | ||
| 20 | FIFA World Cup | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.99× | |
| Risk Appetite | THRILL | 1.76× | |
| Travelling | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.83× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for ONCE (cycling team). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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