ONCE (cycling team) Audience in Spain
ONCE (cycling team) has an estimated audience of 9,704,484 people in Spain. 42.0% are female, 58.0% are male, average age 43.2. Top brand affinities: Vuelta a España, Bicycle helmet, LinkedIn, strava, IBEX 35.
Top brand affinities include Vuelta a España, Bicycle helmet, LinkedIn, with strongest over-indexing on Vuelta a España (15.1× the country average). Demographically, the ONCE (cycling team) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Sports · Type: Team · Subtype: Cycling
Demographics of ONCE (cycling team) fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 43.2 |
| Estimated audience size | 9,704,484 |
Audience persona
The typical ONCE (cycling team) fan in Spain is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Vuelta a España.
Top brand affinities of ONCE (cycling team) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vuelta a España | 15.1× | Sports |
| Bicycle helmet | 18.75× | Cars & Mobility |
| 3.37× | Internet & Social Media | |
| strava | 8.69× | Sports |
| IBEX 35 | 2.55× | Business & Career |
| Godzilla (2014 film) | 37.34× | Movies & TV |
| Tour de France | 3.87× | Sports |
| Wrangler (jeans) | 14.73× | Fashion & Accessoires |
| Single track (mountain biking) | 8.46× | Sports |
| Loterías y Apuestas del Estado | 2.52× | Games |
| Digital gold currency | 40.54× | Business & Career |
| Caixabank | 2.32× | Business & Career |
| Peter Sagan | 19.08× | Sports |
| Movistar Team | 9.23× | Sports |
| Ariel (detergent) | 15.58× | Home & Garden |
| Extreme sport | 2.97× | Sports |
| Mapfre | 2.59× | Business & Career |
| Cinque Terre | 21.73× | Travel & Leisure |
| South Tyrol | 6.64× | Travel & Leisure |
| Innovation | 2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.99 |
| Risk Appetite | THRILL | 1.76 |
| Travelling | THRILL | 1.5 |
| Design Affinity | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.32 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 64.1% |
| Argentina | 7.5% |
| Japan | 5.2% |
See ONCE (cycling team) audiences in other countries
- ONCE (cycling team) — Germany
- ONCE (cycling team) — United States
- ONCE (cycling team) — United Kingdom
- ONCE (cycling team) — France
- ONCE (cycling team) — Italy
- ONCE (cycling team) — Brazil
- ONCE (cycling team) — Japan
- ONCE (cycling team) — South Korea
- ONCE (cycling team) — India
- ONCE (cycling team) — Canada
- ONCE (cycling team) — Mexico
More Cycling audiences in Spain
- Revolution (cycling series) (3,013,833)
- Tour de France (1,951,002)
- Vuelta a España (1,643,959)
- Giro d'Italia (1,474,721)
- Cofidis (cycling team) (1,125,067)
How to read this data
Audience size is the estimated number of people in Spain who actively search for ONCE (cycling team). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.