Rascasse Audience Intelligence

ONCE (cycling team) Audience in United States

A data profile of the people who buy, follow and care about ONCE (cycling team) in United States — modelled from more than twelve digital signal sources. ONCE (cycling team) has an estimated audience of 295,207 people in United States.

#19among Cycling in United States#794among Team in United States#4910in Sports

The average ONCE (cycling team) fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Godzilla (2014 film), Shimano, City Bank, with strongest over-indexing on Godzilla (2014 film) (88.43× the country average).

Demographically, the ONCE (cycling team) audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ONCE (cycling team) fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Godzilla (2014 film).

Category: Sports · Type: Team · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ONCE (cycling team) profile in United States.

Audience size
295K
in United States
Gender
41.7%♀
58.3% male
Age
34.2
average years
Country rank
#48765
Team in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ONCE (cycling team) fans

41.7% are female, 58.3% are male, average age 34.2.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for ONCE (cycling team) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age34.2
Estimated audience size295,207
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the ONCE (cycling team) audience in United States
Age bracketShare%
16-1939%
20-2916%
30-3915%
40-4915%
50+15%
Fig. 04

Worldwide distribution

2.3%

of the worldwide ONCE (cycling team) audience comes from United States.

Worldwide audience distribution share by country for ONCE (cycling team)
CountryShare
Spain57.5%
Argentina9.7%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ONCE (cycling team) audience in United States is strongest.

Fig. 05

Top regions by affinity

ONCE (cycling team) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.34×
02Louisiana~4K1.16×
03Missouri~5K1.12×
04California~40K1.11×
05Alabama~5K1.11×
06Kansas~3K1.11×
07New York~20K1.10×
08Florida~20K1.09×
09Texas~30K1.08×
10Oregon~4K1.08×
11New Mexico~2K1.07×
12New Jersey~8K1.06×
13Arkansas~3K1.05×
14Mississippi~2K1.04×
15Alaska<1K1.04×
16Illinois~10K1.03×
17Georgia~9K1.03×
18Indiana~5K1.03×
19Connecticut~3K1.03×
20Maine~1K1.03×
21Arizona~6K1.01×
22Washington~6K1.01×
23Rhode Island<1K1.01×
24South Carolina~4K1.00×
25Kentucky~4K1.00×
26Idaho~1K1.00×
27North Carolina~9K0.99×
28Utah~3K0.99×
29West Virginia~1K0.99×
30Maryland~5K0.98×
31Minnesota~4K0.98×
32Michigan~7K0.97×
33Virginia~7K0.97×
34Pennsylvania~9K0.96×
35Ohio~9K0.96×
36Tennessee~6K0.96×
37Vermont<1K0.96×
38Massachusetts~5K0.93×
39Wisconsin~4K0.93×
40Nevada~3K0.93×
41Iowa~2K0.93×
42Montana<1K0.93×
43Washington, District of Columbia<1K0.92×
44Delaware<1K0.92×
45Colorado~4K0.91×
46Nebraska~1K0.90×
47South Dakota<1K0.90×
48Hawaii~1K0.88×
49North Dakota<1K0.88×
50New Hampshire<1K0.87×
Fig. 06

Affinity by region

Affinity by region — ONCE (cycling team), United States
0.87×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ONCE (cycling team) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ONCE (cycling team) audience
#·InterestCategoryAffinity×
01Godzilla (2014 film)Movies & TV88.43×
02Paris–RoubaixSports55.06×
03UCI Cyclo-cross World CupSports48.73×
04MapfreBusiness & Career33.89×
05ShimanoCars & Mobility20.00×
06SpraygroundFashion & Accessoires20.00×
07Bicycle helmetCars & Mobility20.00×
08The Old Spaghetti FactoryFood & Beverages20.00×
09Aidan GillenMovies & TV20.00×
10Range Rover SportCars & Mobility17.93×
11TakisFood & Beverages16.77×
12Proton (automobile)Cars & Mobility14.90×
13Nicholas HoultMovies & TV11.22×
14Lionel RichieMusic & Radio11.20×
15Los Angeles Angels of AnaheimSports10.37×
16BadmintonSports9.84×
17City BankBusiness & Career9.23×
18Tour de FranceSports7.25×
19Extreme sportSports6.28×
20Bass guitarMusic & Radio2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ONCE (cycling team) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ONCE (cycling team) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.12×
Luxury OrientationPREMIUM1.81×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ONCE (cycling team) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Pet OwnershipJOY0.86×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ONCE (cycling team) have in United States?

ONCE (cycling team) has an estimated audience of 295,207 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ONCE (cycling team) fans?

41.7% of ONCE (cycling team) fans are female, 58.3% are male, with an average age of 34.2 years.

03

Which brands do ONCE (cycling team) fans like most?

ONCE (cycling team) fans show strongest brand affinity for Godzilla (2014 film) (88.43×), Shimano (20×), and City Bank (9.23×) over the country average.

04

Where do ONCE (cycling team) fans live in United States?

ONCE (cycling team) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do ONCE (cycling team) fans also like?

Beyond ONCE (cycling team) itself, the audience over-indexes on Shimano (20×), City Bank (9.23×), Sprayground (20×), and Bicycle helmet (20×) compared to the United States average.

Appendix

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See ONCE (cycling team) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ONCE (cycling team). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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