ONCE (cycling team) Audience in United States

ONCE (cycling team) logo

ONCE (cycling team) has an estimated audience of 289,834 people in United States. 41.7% are female, 58.3% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Volcano, Hawaii, Gumbal, Pro-Ject, Justice, Product design.

The average ONCE (cycling team) fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volcano, Hawaii, Gumbal, Pro-Ject, with strongest over-indexing on Volcano, Hawaii (52.36× the country average). Demographically, the ONCE (cycling team) audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Cycling

Demographics of ONCE (cycling team) fans

Demographic split for ONCE (cycling team) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age34.2
Estimated audience size289,834

Audience persona

The typical ONCE (cycling team) fan in United States is more male, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Volcano, Hawaii.

Top regions in United States

Top regions ranked by reach for ONCE (cycling team) in United States
RegionReachAffinity
California36,8251.16×
Texas28,2281.13×
Florida22,2421.13×
New York19,5881.21×
Illinois10,1891.06×
Pennsylvania9,5680.98×
Georgia9,3711.05×
North Carolina8,7481×
Ohio8,6260.97×
New Jersey8,0151.09×
Michigan7,3720.97×
Virginia6,8310.97×
Arizona6,3481.07×
Washington5,9581.02×
Tennessee5,5760.96×
Indiana5,5701.05×
Missouri5,5641.19×
Massachusetts5,5540.97×
Maryland4,9631×
Alabama4,5941.13×
Louisiana4,3361.16×
Oklahoma4,3301.35×
Colorado4,3070.94×
South Carolina4,2520.98×
Minnesota4,1681×
Wisconsin3,9920.92×
Oregon3,6781.11×
Kentucky3,5090.97×
Connecticut3,0441.05×
Kansas2,7621.21×
Nevada2,5910.92×
Utah2,5160.97×
Arkansas2,4441.02×
Mississippi2,4421.02×
Iowa2,1790.91×
New Mexico1,4661.01×
Idaho1,4110.97×
Nebraska1,2630.87×
West Virginia1,2250.91×
Hawaii1,0720.86×
Maine1,0661.03×
Rhode Island9481.03×
New Hampshire9400.82×
Washington, District of Columbia8220.94×
Montana7030.87×
Delaware6460.81×
Alaska6100.98×
South Dakota5100.76×
Vermont4750.93×
North Dakota4510.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ONCE (cycling team) audience
BrandAffinityCategory
Volcano, Hawaii52.36×Travel & Leisure
Gumbal14.75×Cars & Mobility
Pro-Ject6.95×Music & Radio
Justice4.2×Politics & Society
Product design2.32×Business & Career
3D printing2.92×Technology & Electronics
Home construction1.57×Home & Garden
JDSU3.3×Business & Career
Elsword16.89×Games
Bank account2.48×Business & Career
Alaska1.68×Travel & Leisure
Voter registration4.17×Politics & Society
Nationality1.75×Politics & Society
Nebraska Cornhuskers football2.89×Sports
UK garage4.36×Music & Radio
Natural rubber1.64×Cars & Mobility
Home equity1.56×Home & Garden
Electrolyte3.72×Health
Historic site3.32×Arts & Culture
Stamp collecting3.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ONCE (cycling team) audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL2.15
Early Adopter MentalityPOWER2.11
LGBTQ+ IdentityOPEN1.88
SustainabilityBALANCE1.53
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for ONCE (cycling team)
CountryShare
Spain59.4%
Argentina8.7%
Japan6.0%

See ONCE (cycling team) audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does ONCE (cycling team) have in United States?

ONCE (cycling team) has an estimated audience of 289,834 people in United States, concentrated in California and Texas.

What is the gender split and age of ONCE (cycling team) fans?

41.7% of ONCE (cycling team) fans are female, 58.3% are male, with an average age of 34.2 years.

Which brands do ONCE (cycling team) fans like most?

ONCE (cycling team) fans show strongest brand affinity for Volcano, Hawaii (52.36×), Gumbal (14.75×), and Pro-Ject (6.95×) over the country average.

Where do ONCE (cycling team) fans live in United States?

ONCE (cycling team) fans in United States are most concentrated in California (reach 36,825), Texas (reach 28,228), and Florida (reach 22,242). These three regions account for the largest share of the active audience.

What other brands do ONCE (cycling team) fans also like?

Beyond ONCE (cycling team) itself, the audience over-indexes on Gumbal (14.75×), Pro-Ject (6.95×), Justice (4.2×), and Product design (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ONCE (cycling team). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.