Sprayground Audience in United States

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Sprayground has an estimated audience of 2,797,733 people in United States. 49.1% are female, 50.9% are male, average age 32.1. Top regions: Florida, California, Texas. Top brand affinities: City Gear, Zumiez, Fashion Nova, Men's Fashion, Female bodybuilding.

The average Sprayground fan in United States is 32.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include City Gear, Zumiez, Fashion Nova, with strongest over-indexing on City Gear (201.99× the country average). Demographically, the Sprayground audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Sprayground fans

Demographic split for Sprayground audience in United States
MetricValue
Female49.1%
Male50.9%
Average age32.1
Estimated audience size2,797,733

Audience persona

The typical Sprayground fan in United States is balanced, around 32.1 years old, with strong Luxury Orientation tendencies and a notable affinity for City Gear.

Top regions in United States

Top regions ranked by reach for Sprayground in United States
RegionReachAffinity
Florida861,2134.55×
California336,3061.09×
Texas333,6361.39×
New York292,1691.87×
Georgia250,1122.9×
North Carolina130,4941.55×
New Jersey122,9091.73×
Pennsylvania111,9181.19×
Louisiana103,7702.88×
Illinois101,7291.09×
Missouri70,8831.57×
Ohio69,1130.8×
Virginia68,8391.01×
Maryland67,9291.41×
South Carolina66,3571.58×
Alabama65,1591.67×
Tennessee63,8611.14×
Michigan51,8220.71×
Nevada46,1831.71×
Arizona44,7270.78×
Mississippi43,1631.87×
Connecticut36,2681.29×
Indiana35,4730.69×
Massachusetts32,9030.6×
Colorado26,4260.6×
Hawaii26,1952.18×
Washington21,7920.39×
Kentucky21,4530.61×
Arkansas21,0380.91×
Wisconsin20,3110.48×
Oklahoma15,9530.51×
Minnesota15,3250.38×
Kansas14,7400.67×
Washington, District of Columbia12,0771.44×
New Mexico10,4500.74×
Delaware9,3951.22×
Iowa9,1680.4×
Oregon7,8150.24×
Nebraska5,8300.42×
Utah5,4940.22×
West Virginia4,8690.37×
Rhode Island4,3040.48×
New Hampshire2,1640.2×
Maine1,9570.2×
Idaho1,7070.12×
South Dakota1,3910.22×
North Dakota1,3800.24×
Alaska1,2740.21×
Montana1,1020.14×
Vermont8120.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sprayground audience
BrandAffinityCategory
City Gear201.99×Shopping
Zumiez29.92×Sports
Fashion Nova6.7×Shopping
Men's Fashion9.55×Fashion & Accessoires
Female bodybuilding8.3×Sports
Barbell7.16×Sports
Sports1.9×Sports
Natural bodybuilding6.76×Sports
Energy2.88×Home & Garden
American football2.54×Sports
Healthy Lifestyles8.12×Health
Healthy food5.75×Health
Outdoor recreation1.85×Sports
Music1.65×Business & Career
Healthy habits3.88×Health
Off White14.36×Fashion & Accessoires
Reebok Classic20×Fashion & Accessoires
Entertainment1.74×Movies & TV
Sportswear (activewear)3.08×Fashion & Accessoires
LA Fitness4.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sprayground audience
TraitClusterScore
Luxury OrientationPREMIUM3.7
Design AffinityPREMIUM2.36
SustainabilityBALANCE2.29
Family OrientationCONSERVATISM1.89
Early Adopter MentalityPOWER1.78
LGBTQ+ IdentityOPEN1.73

Worldwide distribution

Worldwide audience distribution share by country for Sprayground
CountryShare
United States52.8%
Italy8.5%
Jamaica6.1%

See Sprayground audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sprayground have in United States?

Sprayground has an estimated audience of 2,797,733 people in United States, concentrated in Florida and California.

What is the gender split and age of Sprayground fans?

49.1% of Sprayground fans are female, 50.9% are male, with an average age of 32.1 years.

Which brands do Sprayground fans like most?

Sprayground fans show strongest brand affinity for City Gear (201.99×), Zumiez (29.92×), and Fashion Nova (6.7×) over the country average.

Where do Sprayground fans live in United States?

Sprayground fans in United States are most concentrated in Florida (reach 861,213), California (reach 336,306), and Texas (reach 333,636). These three regions account for the largest share of the active audience.

What other brands do Sprayground fans also like?

Beyond Sprayground itself, the audience over-indexes on Zumiez (29.92×), Fashion Nova (6.7×), Men's Fashion (9.55×), and Female bodybuilding (8.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprayground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.