Rascasse Audience Intelligence

Sprayground Target Market in United States

A data profile of the people who buy, follow and care about Sprayground in United States — modelled from more than twelve digital signal sources. Sprayground has an estimated audience of 2,869,860 people in United States.

#1094among Brand in United States#500in Fashion & Accessoires

The average Sprayground fan in United States is 32.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include City Gear, Zumiez, Fashion Nova, with strongest over-indexing on City Gear (201.99× the country average).

Demographically, the Sprayground audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprayground fan in United States is balanced, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for City Gear.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprayground profile in United States.

Audience size
2.9M
in United States
Gender
49.1%♀
50.9% male
Age
32.1
average years
Country rank
#10671
Brand in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprayground

49.1% are female, 50.9% are male, average age 32.1.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Sprayground audience in United States
MetricValue
Female49.1%
Male50.9%
Average age32.1
Estimated audience size2,869,860
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Sprayground audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Sprayground audience comes from United States.

Worldwide audience distribution share by country for Sprayground
CountryShare
United States52.6%
Italy8.3%
Jamaica5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprayground audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprayground customers by region in United States
#RegionReachAffinity×
01Florida~700K3.93×
02Georgia~200K2.75×
03Louisiana~100K2.75×
04Mississippi~60K2.42×
05South Carolina~90K2.06×
06Hawaii~20K1.87×
07Alabama~70K1.84×
08North Carolina~100K1.67×
09New York~200K1.55×
10New Jersey~100K1.54×
11Nevada~40K1.54×
12Maryland~70K1.45×
13Missouri~60K1.43×
14Washington, District of Columbia~10K1.43×
15Texas~300K1.41×
16Connecticut~40K1.26×
17Delaware~10K1.24×
18Tennessee~70K1.17×
19Virginia~80K1.15×
20Pennsylvania~100K1.12×
21Illinois~100K1.07×
22Arkansas~20K1.01×
23California~300K0.93×
24Ohio~80K0.92×
25Arizona~50K0.82×
26New Mexico~10K0.82×
27Indiana~40K0.80×
28Kentucky~30K0.73×
29Kansas~20K0.72×
30Michigan~50K0.71×
31Massachusetts~30K0.63×
32Rhode Island~6K0.63×
33Colorado~30K0.61×
34Oklahoma~20K0.58×
35Wisconsin~20K0.56×
36Nebraska~7K0.49×
37Iowa~10K0.45×
38West Virginia~6K0.44×
39Minnesota~20K0.42×
40Alaska~2K0.42×
41Vermont~2K0.41×
42North Dakota~2K0.40×
43Washington~20K0.38×
44South Dakota~2K0.38×
45Montana~3K0.36×
46New Hampshire~3K0.31×
47Maine~3K0.31×
48Utah~7K0.28×
49Idaho~4K0.28×
50Oregon~9K0.27×
Fig. 06

Affinity by region

Affinity by region — Sprayground, United States
0.27×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprayground audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprayground audience
#·InterestCategoryAffinity×
01City GearShopping201.99×
02ZumiezSports29.92×
03Reebok ClassicFashion & Accessoires20.00×
04Off WhiteFashion & Accessoires14.36×
05Men's FashionFashion & Accessoires9.55×
06Female bodybuildingSports8.30×
07Healthy LifestylesHealth8.12×
08BarbellSports7.16×
09Natural bodybuildingSports6.76×
10Fashion NovaShopping6.70×
11Healthy foodHealth5.75×
12Healthy habitsHealth3.88×
13Sportswear (activewear)Fashion & Accessoires3.08×
14EnergyHome & Garden2.88×
15American footballSports2.54×
16SportsSports1.90×
17NFLSports1.88×
18Outdoor recreationSports1.85×
19EntertainmentMovies & TV1.74×
20MusicBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprayground audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprayground audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER9.57×
SustainabilityBALANCE2.09×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprayground audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Community OrientationOPEN0.66×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprayground's target market in United States?

Sprayground's target market in United States covers an estimated 2,869,860 people, concentrated in Florida and Texas.

02

What is the gender split and age of Sprayground customers?

49.1% of the Sprayground audience are female, 50.9% are male, with an average age of 32.1 years.

03

Which brands do Sprayground fans like most?

Sprayground fans show strongest brand affinity for City Gear (201.99×), Zumiez (29.92×), and Fashion Nova (6.7×) over the country average.

04

Where do Sprayground fans live in United States?

Sprayground fans in United States are most concentrated in Florida (reach ~700K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sprayground fans also like?

Beyond Sprayground itself, the audience over-indexes on Zumiez (29.92×), Fashion Nova (6.7×), Men's Fashion (9.55×), and Female bodybuilding (8.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sprayground audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprayground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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