Reebok Classic Audience in United States

Reebok Classic logo

Reebok Classic has an estimated audience of 1,182,157 people in United States. 41.8% are female, 58.2% are male, average age 27.8. Top regions: California, Florida, Texas. Top brand affinities: American Graffiti, New Orleans Pelicans, Maddie Ziegler, Max Air, Asics Onitsuka Tiger.

The average Reebok Classic fan in United States is 27.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include American Graffiti, New Orleans Pelicans, Maddie Ziegler, with strongest over-indexing on American Graffiti (95.26× the country average). Demographically, the Reebok Classic audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Reebok Classic fans

Demographic split for Reebok Classic audience in United States
MetricValue
Female41.8%
Male58.2%
Average age27.8
Estimated audience size1,182,157

Audience persona

The typical Reebok Classic fan in United States is more male, around 27.8 years old, with strong Sustainability tendencies and a notable affinity for American Graffiti.

Top regions in United States

Top regions ranked by reach for Reebok Classic in United States
RegionReachAffinity
California181,9871.4×
Florida145,3201.82×
Texas131,1081.29×
New York79,9631.21×
Georgia65,7151.8×
North Carolina58,7301.65×
Pennsylvania52,2491.31×
New Jersey38,5881.28×
Virginia36,7761.28×
Louisiana34,4202.26×
Illinois32,9960.84×
South Carolina32,7641.84×
Ohio32,5880.89×
Alabama30,1151.82×
Maryland28,3061.39×
Tennessee27,3711.15×
Arizona27,2561.13×
Massachusetts22,9090.98×
Michigan21,7140.7×
Indiana19,8820.92×
Mississippi19,1721.97×
Kentucky18,1021.22×
Missouri17,7180.93×
Washington15,4670.65×
Nevada13,7401.2×
Colorado13,4100.72×
Oklahoma13,0420.99×
Connecticut12,1541.03×
Arkansas10,8361.11×
Wisconsin9,8720.56×
Minnesota9,6100.57×
Oregon8,8040.65×
Utah7,6410.72×
Kansas6,7810.73×
West Virginia6,0281.1×
Iowa5,2560.54×
Rhode Island4,6621.24×
Delaware4,4391.36×
New Mexico4,0270.68×
Nebraska3,6680.62×
Washington, District of Columbia3,6041.01×
Hawaii3,0600.6×
Idaho2,9230.49×
New Hampshire2,4420.52×
Maine2,1960.52×
North Dakota1,0980.45×
South Dakota1,0700.39×
Montana1,0550.32×
Alaska9750.39×
Wyoming7080.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reebok Classic audience
BrandAffinityCategory
American Graffiti95.26×Movies & TV
New Orleans Pelicans11.12×Sports
Maddie Ziegler20.57×Movies & TV
Max Air56.03×Travel & Leisure
Asics Onitsuka Tiger61.84×Fashion & Accessoires
Rowan Blanchard22.07×Movies & TV
Houston Rockets4.91×Sports
New York Knicks4.14×Sports
Fashion Nova2.69×Shopping
Golden State Warriors2.53×Sports
Run Disney20.01×Sports
On6.21×Sports
NBA1.52×Sports
Los Angeles Lakers2.34×Sports
Barry's Bootcamp8.85×Sports
New Balance2.68×Fashion & Accessoires
Oklahoma City Thunder2.68×Sports
Rick Astley12.57×Music & Radio
Puma4.85×Fashion & Accessoires
Real Madrid C.F.2.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reebok Classic audience
TraitClusterScore
SustainabilityBALANCE2.44
LGBTQ+ IdentityOPEN2.02
Luxury OrientationPREMIUM1.74
Early Adopter MentalityPOWER1.47
Family OrientationCONSERVATISM1.44
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Reebok Classic
CountryShare
United States40.7%
Germany10.3%
United Kingdom5.3%

See Reebok Classic audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Reebok Classic have in United States?

Reebok Classic has an estimated audience of 1,182,157 people in United States, concentrated in California and Florida.

What is the gender split and age of Reebok Classic fans?

41.8% of Reebok Classic fans are female, 58.2% are male, with an average age of 27.8 years.

Which brands do Reebok Classic fans like most?

Reebok Classic fans show strongest brand affinity for American Graffiti (95.26×), New Orleans Pelicans (11.12×), and Maddie Ziegler (20.57×) over the country average.

Where do Reebok Classic fans live in United States?

Reebok Classic fans in United States are most concentrated in California (reach 181,987), Florida (reach 145,320), and Texas (reach 131,108). These three regions account for the largest share of the active audience.

What other brands do Reebok Classic fans also like?

Beyond Reebok Classic itself, the audience over-indexes on New Orleans Pelicans (11.12×), Maddie Ziegler (20.57×), Max Air (56.03×), and Asics Onitsuka Tiger (61.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reebok Classic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.