Rascasse Audience Intelligence

De'Aaron Fox Audience in United States

A data profile of the people who buy, follow and care about De'Aaron Fox in United States — modelled from more than twelve digital signal sources. De'Aaron Fox has an estimated audience of 4,462,341 people in United States.

#79among Basketball in United States#852among Person in United States#627in Sports

The average De'Aaron Fox fan in United States is 35.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Brook Lopez, Jrue Holiday, Da Vinci's Demons, with strongest over-indexing on Brook Lopez (187.42× the country average).

Demographically, the De'Aaron Fox audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical De'Aaron Fox fan in United States is more male, around 35.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the De'Aaron Fox profile in United States.

Audience size
4.5M
in United States
Gender
39.1%♀
60.9% male
Age
35.5
average years
Country rank
#7340
Person in United States
Fig. 01

Search interest · 12-month trend

+1126%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of De'Aaron Fox fans

39.1% are female, 60.9% are male, average age 35.5.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for De'Aaron Fox audience in United States
MetricValue
Female39.1%
Male60.9%
Average age35.5
Estimated audience size4,462,341
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the De'Aaron Fox audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3926%
40-4915%
50+10%
Fig. 04

Worldwide distribution

64.9%

of the worldwide De'Aaron Fox audience comes from United States.

Worldwide audience distribution share by country for De'Aaron Fox
CountryShare
United States64.9%
Philippines3.9%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the De'Aaron Fox audience in United States is strongest.

Fig. 05

Top regions by affinity

De'Aaron Fox fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K2.07×
02New York~200K1.61×
03Maryland~40K1.52×
04New Jersey~60K1.49×
05Louisiana~30K1.48×
06Kentucky~30K1.41×
07Illinois~70K1.31×
08California~200K1.29×
09Connecticut~20K1.26×
10Massachusetts~40K1.21×
11Virginia~50K1.18×
12Georgia~60K1.17×
13Washington, District of Columbia~6K1.16×
14Florida~100K1.15×
15Mississippi~20K1.14×
16North Carolina~60K1.12×
17Oklahoma~20K1.12×
18Delaware~5K1.12×
19Ohio~60K1.08×
20Tennessee~40K1.07×
21Indiana~30K1.07×
22Hawaii~8K1.04×
23Arizona~40K1.02×
24Pennsylvania~60K1.01×
25Michigan~50K1.01×
26Nevada~20K0.98×
27Arkansas~10K0.98×
28Missouri~30K0.96×
29Alabama~20K0.94×
30Rhode Island~5K0.93×
31South Carolina~20K0.92×
32Minnesota~20K0.92×
33Washington~30K0.88×
34Colorado~20K0.87×
35Oregon~20K0.82×
36Iowa~10K0.81×
37Kansas~10K0.81×
38Wisconsin~20K0.79×
39New Hampshire~5K0.79×
40Maine~5K0.76×
41North Dakota~3K0.75×
42South Dakota~3K0.71×
43Alaska~3K0.71×
44Nebraska~6K0.69×
45New Mexico~6K0.69×
46West Virginia~5K0.69×
47Vermont~2K0.66×
48Utah~10K0.63×
49Idaho~5K0.62×
50Montana~3K0.61×
Fig. 06

Affinity by region

Affinity by region — De'Aaron Fox, United States
0.61×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the De'Aaron Fox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for De'Aaron Fox audience
#·InterestCategoryAffinity×
01Da Vinci's DemonsMovies & TV191.92×
02Brook LopezSports187.42×
03Jrue HolidaySports89.27×
04Victor OladipoSports86.42×
05Slam Dunk ContestSports54.52×
06Candace ParkerSports48.35×
07Arizona Wildcats men's basketballSports38.91×
08Damian LillardSports25.64×
09Tim HortonSports20.00×
10FlightAwareTravel & Leisure20.00×
11Dennis QuaidMovies & TV20.00×
12Giannis AntetokounmpoSports19.68×
13Carmelo AnthonySports13.92×
14WNBASports13.01×
15Caitlin ClarkSports13.01×
16Anthony Davis (basketball)Sports12.15×
17Minnesota TimberwolvesSports11.12×
18Sacramento KingsSports11.08×
19Detroit PistonsSports8.92×
20Oklahoma City ThunderSports7.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the De'Aaron Fox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by De'Aaron Fox audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.85×
SustainabilityBALANCE1.39×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by De'Aaron Fox audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Community OrientationOPEN0.68×
Convenience OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does De'Aaron Fox have in United States?

De'Aaron Fox has an estimated audience of 4,462,341 people in United States, concentrated in Texas and California.

02

What is the gender split and age of De'Aaron Fox fans?

39.1% of De'Aaron Fox fans are female, 60.9% are male, with an average age of 35.5 years.

03

Which brands do De'Aaron Fox fans like most?

De'Aaron Fox fans show strongest brand affinity for Brook Lopez (187.42×), Jrue Holiday (89.27×), and Da Vinci's Demons (191.92×) over the country average.

04

Where do De'Aaron Fox fans live in United States?

De'Aaron Fox fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do De'Aaron Fox fans also like?

Beyond De'Aaron Fox itself, the audience over-indexes on Jrue Holiday (89.27×), Da Vinci's Demons (191.92×), Giannis Antetokounmpo (19.68×), and Tim Horton (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for De'Aaron Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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