De'Aaron Fox Audience in United States

De'Aaron Fox logo

De'Aaron Fox has an estimated audience of 1,708,723 people in United States. 39.1% are female, 60.9% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Brook Lopez, Jrue Holiday, Da Vinci's Demons, Tim Horton, Victor Oladipo.

The average De'Aaron Fox fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brook Lopez, Jrue Holiday, Da Vinci's Demons, with strongest over-indexing on Brook Lopez (187.42× the country average). Demographically, the De'Aaron Fox audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of De'Aaron Fox fans

Demographic split for De'Aaron Fox audience in United States
MetricValue
Female39.1%
Male60.9%
Average age35.5
Estimated audience size1,708,723

Audience persona

The typical De'Aaron Fox fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Top regions in United States

Top regions ranked by reach for De'Aaron Fox in United States
RegionReachAffinity
California309,4771.65×
Texas293,5402×
Florida128,4611.11×
New York126,3481.32×
Illinois69,7021.22×
Pennsylvania65,2711.13×
Georgia65,1861.24×
Ohio61,1691.16×
North Carolina59,3381.15×
New Jersey54,4581.25×
Virginia49,0211.18×
Michigan47,4761.06×
Massachusetts43,7331.3×
Maryland43,3231.47×
Arizona38,0061.09×
Tennessee36,6491.07×
Indiana35,9091.15×
Louisiana34,2511.55×
Kentucky32,9891.54×
Missouri27,5341×
Washington25,6360.75×
Minnesota24,3651×
Wisconsin23,9920.93×
South Carolina23,9480.93×
Colorado21,7030.81×
Alabama20,9520.88×
Connecticut19,7491.15×
Oklahoma17,6090.93×
Oregon16,3890.84×
Nevada16,2650.98×
Mississippi16,2291.15×
Arkansas13,8770.99×
Iowa12,0370.86×
Kansas11,9260.89×
Utah10,8800.71×
Hawaii6,4580.88×
Washington, District of Columbia6,4181.25×
Nebraska6,1520.72×
West Virginia5,6740.71×
New Hampshire5,3740.8×
Rhode Island5,0250.92×
New Mexico4,8780.57×
Maine4,5640.75×
Delaware4,5530.97×
Idaho4,4260.52×
South Dakota2,7220.69×
North Dakota2,5540.73×
Montana2,2280.47×
Alaska2,1200.58×
Vermont1,8040.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for De'Aaron Fox audience
BrandAffinityCategory
Brook Lopez187.42×Sports
Jrue Holiday89.27×Sports
Da Vinci's Demons191.92×Movies & TV
Tim Horton20×Sports
Victor Oladipo86.42×Sports
WNBA13.01×Sports
FlightAware20×Travel & Leisure
Giannis Antetokounmpo19.68×Sports
Caitlin Clark13.01×Sports
Damian Lillard25.64×Sports
Candace Parker48.35×Sports
Dennis Quaid20×Movies & TV
Minnesota Timberwolves11.12×Sports
Slam Dunk Contest54.52×Sports
Oklahoma City Thunder7.5×Sports
Sacramento Kings11.08×Sports
Carmelo Anthony13.92×Sports
Milwaukee Bucks7.77×Sports
Detroit Pistons8.92×Sports
WNBA draft40.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by De'Aaron Fox audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Early Adopter MentalityPOWER1.66
LGBTQ+ IdentityOPEN1.4
Risk AppetiteTHRILL1.2
Healthy LifestyleBALANCE1.09
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for De'Aaron Fox
CountryShare
United States43.6%
Philippines6.9%
Australia5.5%

See De'Aaron Fox audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does De'Aaron Fox have in United States?

De'Aaron Fox has an estimated audience of 1,708,723 people in United States, concentrated in California and Texas.

What is the gender split and age of De'Aaron Fox fans?

39.1% of De'Aaron Fox fans are female, 60.9% are male, with an average age of 35.5 years.

Which brands do De'Aaron Fox fans like most?

De'Aaron Fox fans show strongest brand affinity for Brook Lopez (187.42×), Jrue Holiday (89.27×), and Da Vinci's Demons (191.92×) over the country average.

Where do De'Aaron Fox fans live in United States?

De'Aaron Fox fans in United States are most concentrated in California (reach 309,477), Texas (reach 293,540), and Florida (reach 128,461). These three regions account for the largest share of the active audience.

What other brands do De'Aaron Fox fans also like?

Beyond De'Aaron Fox itself, the audience over-indexes on Jrue Holiday (89.27×), Da Vinci's Demons (191.92×), Tim Horton (20×), and Victor Oladipo (86.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for De'Aaron Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.