Rascasse Audience Intelligence

Slam Dunk Contest Fan Demographics in United States

Slam Dunk Contest has an estimated audience of 522K people in United States.

#528among Basketball in United States
#438among events in United States#3537in Sports

The average Slam Dunk Contest fan in United States is 33.7 years old, more male, and lives primarily in California.

Its fans are 1.1 years older than the group average of 32.6.

Women make up 27.9% of the fan base, 11.9 percentage points fewer than the group average.

Compared with the other 2666 objects in Basketball, Slam Dunk Contest fans stand out for their interest in Stadium Super Trucks, Victor Oladipo and Brook Lopez.

Interest is seasonal: January, February and March account for 81% of the year's searches, June is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Stadium Super Trucks, Victor Oladipo, Brook Lopez, with strongest over-indexing on Stadium Super Trucks (348.46× the country average).

Demographically, the Slam Dunk Contest audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

The typical Slam Dunk Contest fan in United States is more male, around 33.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stadium Super Trucks.

Category: Sports · Type: Event · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
522K
in United States
Gender
27.9%♀
72.1% male
Age
33.7
average years
Country rank
#37198
among all objects in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Slam Dunk Contest fans

27.9% are female, 72.1% are male, average age 33.7.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Slam Dunk Contest audience in United States
MetricValue
Female27.9%
Male72.1%
Average age33.7
Estimated audience size522K
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Slam Dunk Contest audience in United States
Age bracketShare%
16-2431%
25-3428%
35-4421%
45-5411%
55+9%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Slam Dunk Contest audience comes from United States.

Worldwide audience distribution share by country for Slam Dunk Contest
CountryShare
United States78.8%
Canada5.4%
Italy1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Slam Dunk Contest fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.16×
02North Dakota~1K1.15×
03Illinois~20K1.14×
04Alaska~1K1.14×
05Vermont~1K1.13×
06Montana~2K1.10×
07Delaware~2K1.06×
08South Dakota~1K1.06×
09Ohio~20K1.05×
10Georgia~20K1.05×
11Rhode Island~2K1.05×
12Hawaii~2K1.04×
13California~60K1.03×
14Indiana~10K1.03×
15New York~30K1.02×
16Idaho~3K1.02×
17West Virginia~3K1.02×
18Maine~2K1.02×
19Connecticut~6K1.01×
20New Hampshire~2K1.01×
21Virginia~10K1.00×
22Alabama~8K1.00×
23Pennsylvania~20K0.99×
24Tennessee~10K0.99×
25Washington, District of Columbia~1K0.99×
26Michigan~20K0.97×
27Massachusetts~10K0.97×
28Wisconsin~9K0.97×
29Oregon~6K0.97×
30New Jersey~10K0.95×
31Colorado~9K0.95×
32Nevada~5K0.95×
33Iowa~5K0.95×
34Mississippi~4K0.95×
35Texas~30K0.94×
36Maryland~9K0.94×
37Oklahoma~6K0.94×
38Nebraska~3K0.94×
39South Carolina~8K0.93×
40Arkansas~4K0.92×
41Louisiana~7K0.91×
42Kentucky~6K0.91×
43New Mexico~3K0.91×
44Florida~30K0.88×
45Minnesota~8K0.88×
46Kansas~4K0.88×
47North Carolina~10K0.87×
48Utah~4K0.87×
49Washington~10K0.86×
50Missouri~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Slam Dunk Contest, United States
0.83×1.00×1.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Slam Dunk Contest audience vs. the country average
#·InterestCategoryAffinity×
01Stadium Super TrucksSports348.46×
02Victor OladipoSports226.46×
03Brook LopezSports212.36×
04Gregg PopovichSports188.71×
05Steven AdamsSports180.77×
06Tobias HarrisSports177.93×
07Kelly OlynykSports175.31×
08Allstar WeekendMusic & Radio173.20×
09De'Aaron FoxSports171.99×
10Kyle LowrySports148.59×
11Bradley BealSports135.60×
12Steve KerrSports133.65×
13Al HorfordSports123.42×
14Kevin LoveSports121.79×
15Jrue HolidaySports120.28×
16Vince CarterSports116.99×
17Andrew WigginsSports100.85×
18Damian LillardSports73.16×
19Anthony Davis (basketball)Sports57.11×
20WNBASports21.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Slam Dunk Contest audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Slam Dunk Contest audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.32×
ExtroversionTHRILL1.31×
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Slam Dunk Contest audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.73×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Slam Dunk Contest over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/slam-dunk-contest-129272” · Methodology