Slam Dunk Contest Audience in United States

Slam Dunk Contest logo

Slam Dunk Contest has an estimated audience of 522,147 people in United States. 27.9% are female, 72.1% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: De'Aaron Fox, Gregg Popovich, Brook Lopez, Al Horford, Steven Adams.

The average Slam Dunk Contest fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include De'Aaron Fox, Gregg Popovich, Brook Lopez, with strongest over-indexing on De'Aaron Fox (171.99× the country average). Demographically, the Slam Dunk Contest audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Slam Dunk Contest fans

Demographic split for Slam Dunk Contest audience in United States
MetricValue
Female27.9%
Male72.1%
Average age33.0
Estimated audience size522,147

Audience persona

The typical Slam Dunk Contest fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for De'Aaron Fox.

Top regions in United States

Top regions ranked by reach for Slam Dunk Contest in United States
RegionReachAffinity
California61,4391.07×
Texas43,3060.96×
New York30,9891.06×
Florida30,4710.86×
Illinois23,8111.37×
Georgia18,0351.12×
Ohio17,5161.09×
Pennsylvania14,8630.85×
Arizona14,7671.39×
Virginia13,6551.07×
North Carolina12,6600.81×
Michigan12,2150.89×
New Jersey11,3330.85×
Tennessee11,1461.06×
Massachusetts10,3731.01×
Indiana9,1370.96×
Colorado8,2221×
Maryland8,2130.91×
Washington8,1730.78×
Wisconsin8,0441.02×
Alabama7,5351.03×
South Carolina6,5650.84×
Minnesota6,2140.83×
Oregon5,6240.94×
Missouri5,4870.65×
Louisiana5,4320.81×
Connecticut5,3381.02×
Kentucky5,1220.78×
Oklahoma4,8920.84×
Nevada4,3520.86×
Iowa4,1630.97×
Mississippi3,1150.72×
Utah3,1060.66×
Idaho3,1051.19×
Arkansas3,0860.72×
Kansas2,8320.69×
West Virginia2,4731.02×
Hawaii2,4431.09×
Nebraska2,1550.82×
New Hampshire2,0370.99×
Montana1,8931.31×
North Dakota1,8191.7×
New Mexico1,7460.67×
Rhode Island1,7311.04×
Maine1,7300.92×
Alaska1,7111.53×
Washington, District of Columbia1,4760.94×
Delaware1,4090.98×
Vermont1,3931.52×
South Dakota1,3591.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slam Dunk Contest audience
BrandAffinityCategory
De'Aaron Fox171.99×Sports
Gregg Popovich188.71×Sports
Brook Lopez212.36×Sports
Al Horford123.42×Sports
Steven Adams180.77×Sports
Jrue Holiday120.28×Sports
Victor Oladipo226.46×Sports
Bradley Beal135.6×Sports
Steve Kerr133.65×Sports
Stadium Super Trucks348.46×Sports
Tobias Harris177.93×Sports
Ben McLemore204.67×Sports
Damian Lillard73.16×Sports
Kevin Love121.79×Sports
Anthony Davis (basketball)57.11×Sports
Vince Carter116.99×Sports
Kyle Lowry148.59×Sports
Andrew Wiggins100.85×Sports
Andre Drummond127.86×Sports
Dwight Howard74.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slam Dunk Contest audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Risk AppetiteTHRILL1.22
Early Adopter MentalityPOWER1.1
Need for SecurityCONSERVATISM1.09
Social Media UsageJOY1.07
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Slam Dunk Contest
CountryShare
United States79.4%
Canada5.4%
Australia1.8%

See Slam Dunk Contest audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Slam Dunk Contest have in United States?

Slam Dunk Contest has an estimated audience of 522,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Slam Dunk Contest fans?

27.9% of Slam Dunk Contest fans are female, 72.1% are male, with an average age of 33.0 years.

Which brands do Slam Dunk Contest fans like most?

Slam Dunk Contest fans show strongest brand affinity for De'Aaron Fox (171.99×), Gregg Popovich (188.71×), and Brook Lopez (212.36×) over the country average.

Where do Slam Dunk Contest fans live in United States?

Slam Dunk Contest fans in United States are most concentrated in California (reach 61,439), Texas (reach 43,306), and New York (reach 30,989). These three regions account for the largest share of the active audience.

What other brands do Slam Dunk Contest fans also like?

Beyond Slam Dunk Contest itself, the audience over-indexes on Gregg Popovich (188.71×), Brook Lopez (212.36×), Al Horford (123.42×), and Steven Adams (180.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slam Dunk Contest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.