Rascasse Audience Intelligence

Slam Dunk Contest Audience in United States

A data profile of the people who buy, follow and care about Slam Dunk Contest in United States — modelled from more than twelve digital signal sources. Slam Dunk Contest has an estimated audience of 522,094 people in United States.

#502among Basketball in United States#434among Event in United States#3469in Sports

The average Slam Dunk Contest fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include De'Aaron Fox, Tobias Harris, Gregg Popovich, with strongest over-indexing on De'Aaron Fox (171.99× the country average).

Demographically, the Slam Dunk Contest audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slam Dunk Contest fan in United States is more male, around 33.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slam Dunk Contest profile in United States.

Audience size
522K
in United States
Gender
27.9%♀
72.1% male
Age
33.0
average years
Country rank
#35718
Event in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slam Dunk Contest fans

27.9% are female, 72.1% are male, average age 33.0.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Slam Dunk Contest audience in United States
MetricValue
Female27.9%
Male72.1%
Average age33.0
Estimated audience size522,094
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Slam Dunk Contest audience in United States
Age bracketShare%
16-1931%
20-2928%
30-3921%
40-4911%
50+9%
Fig. 04

Worldwide distribution

79.2%

of the worldwide Slam Dunk Contest audience comes from United States.

Worldwide audience distribution share by country for Slam Dunk Contest
CountryShare
United States79.2%
Canada5.4%
Australia1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slam Dunk Contest audience in United States is strongest.

Fig. 05

Top regions by affinity

Slam Dunk Contest fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.16×
02North Dakota~1K1.15×
03Illinois~20K1.14×
04Alaska~1K1.14×
05Vermont~1K1.13×
06Montana~2K1.10×
07Delaware~2K1.06×
08South Dakota~1K1.06×
09Ohio~20K1.05×
10Georgia~20K1.05×
11Rhode Island~2K1.05×
12Hawaii~2K1.04×
13California~60K1.03×
14Indiana~10K1.03×
15New York~30K1.02×
16Idaho~3K1.02×
17West Virginia~2K1.02×
18Maine~2K1.02×
19Connecticut~5K1.01×
20New Hampshire~2K1.01×
21Virginia~10K1.00×
22Alabama~7K1.00×
23Pennsylvania~20K0.99×
24Tennessee~10K0.99×
25Washington, District of Columbia~2K0.99×
26Michigan~10K0.97×
27Massachusetts~10K0.97×
28Wisconsin~8K0.97×
29Oregon~6K0.97×
30New Jersey~10K0.95×
31Colorado~8K0.95×
32Nevada~5K0.95×
33Iowa~4K0.95×
34Mississippi~4K0.95×
35Texas~40K0.94×
36Maryland~8K0.94×
37Oklahoma~5K0.94×
38Nebraska~2K0.94×
39South Carolina~7K0.93×
40Arkansas~4K0.92×
41Louisiana~6K0.91×
42Kentucky~6K0.91×
43New Mexico~2K0.91×
44Florida~30K0.88×
45Minnesota~7K0.88×
46Kansas~4K0.88×
47North Carolina~10K0.87×
48Utah~4K0.87×
49Washington~9K0.86×
50Missouri~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Slam Dunk Contest, United States
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slam Dunk Contest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slam Dunk Contest audience
#·InterestCategoryAffinity×
01Stadium Super TrucksSports348.46×
02Victor OladipoSports226.46×
03Brook LopezSports212.36×
04Ben McLemoreSports204.67×
05Gregg PopovichSports188.71×
06Steven AdamsSports180.77×
07Tobias HarrisSports177.93×
08Kelly OlynykSports175.31×
09De'Aaron FoxSports171.99×
10Kyle LowrySports148.59×
11Bradley BealSports135.60×
12Steve KerrSports133.65×
13Andre DrummondSports127.86×
14Al HorfordSports123.42×
15Kevin LoveSports121.79×
16Jrue HolidaySports120.28×
17Vince CarterSports116.99×
18Damian LillardSports73.16×
19Anthony Davis (basketball)Sports57.11×
20Giannis AntetokounmpoSports32.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slam Dunk Contest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slam Dunk Contest audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.32×
ExtroversionTHRILL1.31×
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slam Dunk Contest audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.73×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slam Dunk Contest have in United States?

Slam Dunk Contest has an estimated audience of 522,094 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Slam Dunk Contest fans?

27.9% of Slam Dunk Contest fans are female, 72.1% are male, with an average age of 33.0 years.

03

Which brands do Slam Dunk Contest fans like most?

Slam Dunk Contest fans show strongest brand affinity for De'Aaron Fox (171.99×), Tobias Harris (177.93×), and Gregg Popovich (188.71×) over the country average.

04

Where do Slam Dunk Contest fans live in United States?

Slam Dunk Contest fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Slam Dunk Contest fans also like?

Beyond Slam Dunk Contest itself, the audience over-indexes on Tobias Harris (177.93×), Gregg Popovich (188.71×), Brook Lopez (212.36×), and Al Horford (123.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Slam Dunk Contest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slam Dunk Contest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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