Reebok Classic Audience in Germany
Reebok Classic has an estimated audience of 299,694 people in Germany. 45.7% are female, 54.3% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pull&Bear, Megan Fox, Nike+, Oakley, Borussia Dortmund.
The average Reebok Classic fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pull&Bear, Megan Fox, Nike+, with strongest over-indexing on Pull&Bear (11.24× the country average). Demographically, the Reebok Classic audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Reebok Classic fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 30.1 |
| Estimated audience size | 299,694 |
Audience persona
The typical Reebok Classic fan in Germany is balanced, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pull&Bear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,798 | 0.97× |
| Bayern | 48,932 | 1.02× |
| Baden-Württemberg | 41,916 | 1.03× |
| Niedersachsen | 32,143 | 1.1× |
| Hessen | 26,071 | 1.14× |
| Berlin | 18,182 | 1.36× |
| Rheinland-Pfalz | 15,507 | 1.03× |
| Sachsen | 13,714 | 0.93× |
| Schleswig-Holstein | 12,737 | 1.18× |
| Hamburg | 11,247 | 1.66× |
| Brandenburg | 8,808 | 0.95× |
| Sachsen-Anhalt | 6,076 | 0.78× |
| Thüringen | 3,921 | 0.51× |
| Mecklenburg-Vorpommern | 3,490 | 0.61× |
| Saarland | 2,637 | 0.72× |
| Bremen | 2,572 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pull&Bear | 11.24× | Fashion & Accessoires |
| Megan Fox | 9.3× | Movies & TV |
| Nike+ | 10.35× | Sports |
| Oakley | 15.56× | Fashion & Accessoires |
| Borussia Dortmund | 1.78× | Sports |
| Skatepark | 9.95× | Sports |
| Revolt (TV network) | 24.39× | Movies & TV |
| Delia Matache | 30.94× | Music & Radio |
| Skroutz.gr | 31.18× | Shopping |
| Galatasaray S.K. | 2.84× | Sports |
| Eventim | 3.23× | Travel & Leisure |
| Rip Curl | 15.84× | Fashion & Accessoires |
| Black and White Photography | 10.8× | Arts & Culture |
| Nike Skateboarding | 12.01× | Sports |
| Fielmann | 3.08× | Health |
| Real Madrid C.F. | 2.26× | Sports |
| roxy | 18.91× | Fashion & Accessoires |
| Reebok Pump | 47.09× | Fashion & Accessoires |
| The Timberland Company | 6.64× | Fashion & Accessoires |
| FIFA World Cup | 1.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.81 |
| Luxury Orientation | PREMIUM | 1.52 |
| Urban Lifestyle | OPEN | 1.33 |
| Price Sensitivity | PREMIUM | 1.3 |
| Creativity | OPEN | 1.27 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| Germany | 10.3% |
| United Kingdom | 5.3% |
See Reebok Classic audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Reebok Classic have in Germany?
Reebok Classic has an estimated audience of 299,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reebok Classic fans?
45.7% of Reebok Classic fans are female, 54.3% are male, with an average age of 30.1 years.
Which brands do Reebok Classic fans like most?
Reebok Classic fans show strongest brand affinity for Pull&Bear (11.24×), Megan Fox (9.3×), and Nike+ (10.35×) over the country average.
Where do Reebok Classic fans live in Germany?
Reebok Classic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,798), Bayern (reach 48,932), and Baden-Württemberg (reach 41,916). These three regions account for the largest share of the active audience.
What other brands do Reebok Classic fans also like?
Beyond Reebok Classic itself, the audience over-indexes on Megan Fox (9.3×), Nike+ (10.35×), Oakley (15.56×), and Borussia Dortmund (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reebok Classic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.