Intersport Audience in Germany
Intersport has an estimated audience of 3,105,035 people in Germany. 51.2% are female, 48.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sports, Borussia Dortmund, IHF World Men's Handball Championship, FIFA World Cup, FC Bayern Munich.
The average Intersport fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sports, Borussia Dortmund, IHF World Men's Handball Championship, with strongest over-indexing on Sports (1.84× the country average). Demographically, the Intersport audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Sportswear
Demographics of Intersport fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.9 |
| Estimated audience size | 3,105,035 |
Audience persona
The typical Intersport fan in Germany is balanced, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 869,699 | 1.28× |
| Baden-Württemberg | 626,258 | 1.48× |
| Bayern | 515,290 | 1.03× |
| Niedersachsen | 260,236 | 0.86× |
| Hessen | 245,318 | 1.04× |
| Sachsen | 212,787 | 1.4× |
| Rheinland-Pfalz | 160,908 | 1.03× |
| Schleswig-Holstein | 118,958 | 1.07× |
| Berlin | 115,642 | 0.83× |
| Brandenburg | 109,521 | 1.14× |
| Thüringen | 84,212 | 1.06× |
| Sachsen-Anhalt | 67,872 | 0.84× |
| Hamburg | 57,419 | 0.82× |
| Mecklenburg-Vorpommern | 54,799 | 0.92× |
| Saarland | 23,559 | 0.62× |
| Bremen | 15,199 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.84× | Sports |
| Borussia Dortmund | 1.63× | Sports |
| IHF World Men's Handball Championship | 3.23× | Sports |
| FIFA World Cup | 1.82× | Sports |
| FC Bayern Munich | 1.53× | Sports |
| SV Werder Bremen | 1.92× | Sports |
| Bundesliga | 1.52× | Sports |
| UEFA Champions League | 1.69× | Sports |
| 2. Bundesliga | 1.87× | Sports |
| Sportschau | 1.86× | Sports |
| Transfermarkt | 1.9× | Sports |
| Deichmann | 1.73× | Shopping |
| The Timberland Company | 5.2× | Fashion & Accessoires |
| RB Leipzig | 2.29× | Sports |
| Jogging | 2.81× | Sports |
| The North Face | 3.44× | Fashion & Accessoires |
| Real Madrid C.F. | 1.63× | Sports |
| Ski | 2.24× | Sports |
| Eintracht Frankfurt | 1.56× | Sports |
| Transport | 1.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Early Adopter Mentality | POWER | 1.32 |
| Pet Ownership | JOY | 1.2 |
| Sustainability | BALANCE | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 34.7% |
| Germany | 9.7% |
| Sweden | 6.0% |
See Intersport audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Intersport have in Germany?
Intersport has an estimated audience of 3,105,035 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Intersport fans?
51.2% of Intersport fans are female, 48.8% are male, with an average age of 38.9 years.
Which brands do Intersport fans like most?
Intersport fans show strongest brand affinity for Sports (1.84×), Borussia Dortmund (1.63×), and IHF World Men's Handball Championship (3.23×) over the country average.
Where do Intersport fans live in Germany?
Intersport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 869,699), Baden-Württemberg (reach 626,258), and Bayern (reach 515,290). These three regions account for the largest share of the active audience.
What other brands do Intersport fans also like?
Beyond Intersport itself, the audience over-indexes on Borussia Dortmund (1.63×), IHF World Men's Handball Championship (3.23×), FIFA World Cup (1.82×), and FC Bayern Munich (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.