Intersport Target Market in Germany
A data profile of the people who buy, follow and care about Intersport in Germany — modelled from more than twelve digital signal sources. Intersport has an estimated audience of 3,166,603 people in Germany.
The average Intersport fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Sports, FIFA World Cup, FC Bayern Munich, with strongest over-indexing on Sports (1.84× the country average).
Demographically, the Intersport audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Intersport fan in Germany is balanced, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Sports.
At a glance
The key figures that characterise the Intersport profile in Germany.
Search interest · 12-month trend
Customer demographics of Intersport
51.2% are female, 48.8% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.9 |
| Estimated audience size | 3,166,603 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Intersport audience comes from Germany.
| Country | Share |
|---|---|
| France | 34.4% |
| Germany | 9.8% |
| Sweden | 6.1% |
Geography
Where the Intersport audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~600K | 1.42× | |
| 02 | Sachsen | ~200K | 1.39× | |
| 03 | Nordrhein-Westfalen | ~800K | 1.22× | |
| 04 | Brandenburg | ~100K | 1.15× | |
| 05 | Schleswig-Holstein | ~100K | 1.10× | |
| 06 | Thüringen | ~90K | 1.10× | |
| 07 | Bayern | ~500K | 1.01× | |
| 08 | Rheinland-Pfalz | ~200K | 1.00× | |
| 09 | Hessen | ~200K | 0.99× | |
| 10 | Mecklenburg-Vorpommern | ~60K | 0.99× | |
| 11 | Sachsen-Anhalt | ~70K | 0.91× | |
| 12 | Niedersachsen | ~300K | 0.85× | |
| 13 | Hamburg | ~60K | 0.82× | |
| 14 | Berlin | ~100K | 0.81× | |
| 15 | Bremen | ~20K | 0.64× | |
| 16 | Saarland | ~20K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Intersport audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Timberland Company | Fashion & Accessoires | 5.20× | ||
| 02 | The North Face | Fashion & Accessoires | 3.44× | ||
| 03 | IHF World Men's Handball Championship | Sports | 3.23× | ||
| 04 | Jogging | Sports | 2.81× | ||
| 05 | Decathlon | Shopping | 2.50× | ||
| 06 | RB Leipzig | Sports | 2.29× | ||
| 07 | Ski | Sports | 2.24× | ||
| 08 | SV Werder Bremen | Sports | 1.92× | ||
| 09 | Transfermarkt | Sports | 1.90× | ||
| 10 | 2. Bundesliga | Sports | 1.87× | ||
| 11 | Sportschau | Sports | 1.86× | ||
| 12 | Sports | Sports | 1.84× | ||
| 13 | FIFA World Cup | Sports | 1.82× | ||
| 14 | Deichmann | Shopping | 1.73× | ||
| 15 | UEFA Champions League | Sports | 1.69× | ||
| 16 | Borussia Dortmund | Sports | 1.63× | ||
| 17 | Real Madrid C.F. | Sports | 1.63× | ||
| 18 | Transport | Cars & Mobility | 1.61× | ||
| 19 | FC Bayern Munich | Sports | 1.53× | ||
| 20 | Bundesliga | Sports | 1.52× |
Personality of the Intersport audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.31× | |
| Need for Security | CONSERVATISM | 1.14× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.76× | |
| Indulgence | JOY | 0.84× | |
| Individualism | JOY | 0.87× |
Frequently asked questions
Who is Intersport's target market in Germany?
Intersport's target market in Germany covers an estimated 3,166,603 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Intersport customers?
51.2% of the Intersport audience are female, 48.8% are male, with an average age of 38.9 years.
Which brands do Intersport fans like most?
Intersport fans show strongest brand affinity for Sports (1.84×), FIFA World Cup (1.82×), and FC Bayern Munich (1.53×) over the country average.
Where do Intersport fans live in Germany?
Intersport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Baden-Württemberg (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Intersport fans also like?
Beyond Intersport itself, the audience over-indexes on FIFA World Cup (1.82×), FC Bayern Munich (1.53×), IHF World Men's Handball Championship (3.23×), and Borussia Dortmund (1.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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