A data profile of the people who buy, follow and care about Jogging in Germany — modelled from more than twelve digital signal sources. Jogging has an estimated audience of 4,921,074 people in Germany.
The average Jogging fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, House music, Google Maps, with strongest over-indexing on Tagesschau (1.84× the country average).
Demographically, the Jogging audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jogging fan in Germany is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Jogging profile in Germany.
53.1% are female, 46.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 38.8 |
| Estimated audience size | 4,921,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Jogging audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 11.3% |
| Germany | 6.6% |
Where the Jogging audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.19× | |
| 02 | Rheinland-Pfalz | ~300K | 1.19× | |
| 03 | Berlin | ~200K | 1.13× | |
| 04 | Bayern | ~900K | 1.10× | |
| 05 | Thüringen | ~100K | 1.07× | |
| 06 | Baden-Württemberg | ~700K | 1.05× | |
| 07 | Hamburg | ~100K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~1M | 1.01× | |
| 09 | Brandenburg | ~200K | 1.00× | |
| 10 | Bremen | ~40K | 0.99× | |
| 11 | Niedersachsen | ~500K | 0.98× | |
| 12 | Saarland | ~60K | 0.93× | |
| 13 | Sachsen | ~200K | 0.92× | |
| 14 | Schleswig-Holstein | ~200K | 0.91× | |
| 15 | Sachsen-Anhalt | ~100K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~80K | 0.83× |
The strongest cross-interests of the Jogging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garmin | Technology & Electronics | 3.48× | ||
| 02 | Fitness First | Sports | 3.09× | ||
| 03 | Real property | Home & Garden | 2.93× | ||
| 04 | Succulent plant | Home & Garden | 2.93× | ||
| 05 | Female bodybuilding | Sports | 2.92× | ||
| 06 | Electric guitar | Music & Radio | 2.65× | ||
| 07 | Running | Sports | 2.54× | ||
| 08 | Fitness and figure competition | Sports | 2.50× | ||
| 09 | Patio | Home & Garden | 2.46× | ||
| 10 | House music | Music & Radio | 2.10× | ||
| 11 | French Bulldog | Pets & Animals | 2.05× | ||
| 12 | Chihuahua (dog) | Pets & Animals | 2.05× | ||
| 13 | Volunteering | Politics & Society | 2.01× | ||
| 14 | Focus | News | 1.96× | ||
| 15 | Nike | Fashion & Accessoires | 1.87× | ||
| 16 | Tagesschau | Movies & TV | 1.84× | ||
| 17 | Transfermarkt | Sports | 1.83× | ||
| 18 | Google Maps | Internet & Social Media | 1.82× | ||
| 19 | Kitchen | Home & Garden | 1.82× | ||
| 20 | Hobby | Home & Garden | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Individualism | JOY | 0.83× | |
| Extroversion | THRILL | 0.86× |
Jogging has an estimated audience of 4,921,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.1% of Jogging fans are female, 46.9% are male, with an average age of 38.8 years.
Jogging fans show strongest brand affinity for Tagesschau (1.84×), House music (2.1×), and Google Maps (1.82×) over the country average.
Jogging fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Jogging itself, the audience over-indexes on House music (2.1×), Google Maps (1.82×), Kitchen (1.82×), and Transfermarkt (1.83×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Jogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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