Jogging Audience in Germany
Jogging has an estimated audience of 4,921,074 people in Germany. 53.1% are female, 46.9% are male, average age 38.8. Top brand affinities: Tagesschau, Transfermarkt, Casino, ICloud, Fachhochschule.
Top brand affinities include Tagesschau, Transfermarkt, Casino, with strongest over-indexing on Tagesschau (2.66× the country average). Demographically, the Jogging audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Sports Activity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Jogging fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 38.8 |
| Estimated audience size | 4,921,074 |
Audience persona
The typical Jogging fan in Germany is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.66× | Movies & TV |
| Transfermarkt | 2.99× | Sports |
| Casino | 5.74× | Games |
| ICloud | 4.77× | Technology & Electronics |
| Fachhochschule | 6.95× | Business & Career |
| Pets | 1.65× | Pets & Animals |
| Satire | 3.82× | Literature |
| FIFA World Cup | 1.76× | Sports |
| Spiegel Online | 1.72× | News |
| Automobiles | 1.64× | Cars & Mobility |
| Real property | 3.56× | Home & Garden |
| German television comedy | 4.37× | Movies & TV |
| Western Union | 2.95× | Business & Career |
| UEFA Champions League | 1.56× | Sports |
| Kurdistan | 6.75× | Travel & Leisure |
| Dailymotion | 4.95× | Movies & TV |
| Nike | 2.08× | Fashion & Accessoires |
| House music | 1.94× | Music & Radio |
| Leggings | 2.95× | Fashion & Accessoires |
| Livemusic | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Sports Activity | POWER | 1.48 |
| Early Adopter Mentality | POWER | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 11.3% |
| Germany | 6.6% |
See Jogging audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.