A data profile of the people who buy, follow and care about Jogging in United Kingdom — modelled from more than twelve digital signal sources. Jogging has an estimated audience of 3,658,570 people in United Kingdom.
The average Jogging fan in United Kingdom is 41.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Parkrun, Standup paddleboarding, Hobby, with strongest over-indexing on Parkrun (5.49× the country average).
Demographically, the Jogging audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Jogging fan in United Kingdom is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Parkrun.
The key figures that characterise the Jogging profile in United Kingdom.
52.7% are female, 47.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.6 |
| Estimated audience size | 3,658,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Jogging audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 11.3% |
| Germany | 6.6% |
Where the Jogging audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.39× | |
| 02 | Yorkshire and the Humber | ~400K | 1.33× | |
| 03 | Wales | ~200K | 1.18× | |
| 04 | England | ~2.5M | 1.07× | |
| 05 | South East | ~500K | 1.06× | |
| 06 | North East | ~100K | 1.04× | |
| 07 | Scotland | ~300K | 0.98× | |
| 08 | South West | ~300K | 0.95× | |
| 09 | East Midlands | ~200K | 0.90× | |
| 10 | East of England | ~300K | 0.83× | |
| 11 | Northern Ireland | ~90K | 0.80× | |
| 12 | North West | ~200K | 0.54× |
The strongest cross-interests of the Jogging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parkrun | Sports | 5.49× | ||
| 02 | strava | Sports | 5.19× | ||
| 03 | Standup paddleboarding | Sports | 4.45× | ||
| 04 | London Marathon | Sports | 3.91× | ||
| 05 | Natural foods | Food & Beverages | 2.81× | ||
| 06 | Gymshark | Sports | 2.40× | ||
| 07 | CrossFit | Sports | 2.39× | ||
| 08 | Kitchenware | Home & Garden | 2.25× | ||
| 09 | Urban Outfitters | Shopping | 2.15× | ||
| 10 | Sports club | Sports | 2.02× | ||
| 11 | Refrigerator | Home & Garden | 1.82× | ||
| 12 | Ryanair | Travel & Leisure | 1.76× | ||
| 13 | Swimming | Sports | 1.74× | ||
| 14 | Wikipedia | Internet & Social Media | 1.71× | ||
| 15 | Hobby | Home & Garden | 1.66× | ||
| 16 | Distilled beverage | Food & Beverages | 1.60× | ||
| 17 | Volunteering | Politics & Society | 1.57× | ||
| 18 | Organic food | Food & Beverages | 1.55× | ||
| 19 | Sports Direct | Fashion & Accessoires | 1.52× | ||
| 20 | Camping | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.73× | |
| Healthy Lifestyle | BALANCE | 1.59× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.88× | |
| Quality Awareness | PREMIUM | 0.92× |
Jogging has an estimated audience of 3,658,570 people in United Kingdom, concentrated in England and South East.
52.7% of Jogging fans are female, 47.3% are male, with an average age of 41.6 years.
Jogging fans show strongest brand affinity for Parkrun (5.49×), Standup paddleboarding (4.45×), and Hobby (1.66×) over the country average.
Jogging fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jogging itself, the audience over-indexes on Standup paddleboarding (4.45×), Hobby (1.66×), Ryanair (1.76×), and Distilled beverage (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Jogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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