A data profile of the people who buy, follow and care about Jogging in Spain — modelled from more than twelve digital signal sources. Jogging has an estimated audience of 1,993,055 people in Spain.
Jogging has an estimated audience of 1,993,055 people in Spain. 46.7% are female, 53.3% are male, average age 41.5. Top brand affinities: Energy bar, Livemusic, Track and field, Physical fitness, Badminton.
Top brand affinities include Energy bar, Livemusic, Track and field, with strongest over-indexing on Energy bar (10.91× the country average).
Demographically, the Jogging audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Jogging fan in Spain is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Energy bar.
The key figures that characterise the Jogging profile in Spain.
46.7% are female, 53.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.5 |
| Estimated audience size | 1,993,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Jogging audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 11.3% |
| Germany | 6.6% |
The strongest cross-interests of the Jogging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy bar | Food & Beverages | 10.91× | ||
| 02 | Badminton | Sports | 6.93× | ||
| 03 | High-intensity interval training | Sports | 5.40× | ||
| 04 | Sugar substitute | Food & Beverages | 5.18× | ||
| 05 | Half marathon | Sports | 4.81× | ||
| 06 | Livemusic | Music & Radio | 4.05× | ||
| 07 | Mango | Shopping | 3.42× | ||
| 08 | Track and field | Sports | 3.37× | ||
| 09 | Natural foods | Food & Beverages | 3.31× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 2.92× | ||
| 11 | Manchester City F.C. | Sports | 2.64× | ||
| 12 | Zara Home | Home & Garden | 2.61× | ||
| 13 | Musical theatre | Movies & TV | 2.57× | ||
| 14 | Extreme sport | Sports | 2.51× | ||
| 15 | Gymnastics | Sports | 2.49× | ||
| 16 | Distilled beverage | Food & Beverages | 2.26× | ||
| 17 | Pizza | Food & Beverages | 2.17× | ||
| 18 | Physical fitness | Sports | 1.85× | ||
| 19 | Internet & Social Media | 1.67× | |||
| 20 | TikTok | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.02× | |
| Risk Appetite | THRILL | 1.56× | |
| Sports Activity | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| DIY Mentality | THRILL | 0.60× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Jogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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