Jogging Audience in United States

Jogging has an estimated audience of 12,834,692 people in United States. 47.0% are female, 53.0% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average Jogging fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (14.18× the country average). Demographically, the Jogging audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Jogging fans

Demographic split for Jogging audience in United States
MetricValue
Female47.0%
Male53.0%
Average age37.4
Estimated audience size12,834,692

Audience persona

The typical Jogging fan in United States is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Jogging in United States
RegionReachAffinity
California1,680,4931.19×
Texas1,586,6621.44×
Florida1,107,3031.27×
New York807,3141.13×
Illinois556,5901.3×
Georgia531,3441.34×
Pennsylvania412,1650.95×
North Carolina403,0791.04×
Ohio379,2130.96×
New Jersey375,0941.15×
Michigan367,0891.09×
Virginia331,4081.06×
Tennessee286,0941.11×
Arizona270,5841.03×
Massachusetts256,4771.01×
Washington250,3650.97×
Louisiana244,9251.48×
Indiana232,9830.99×
Maryland231,2951.05×
Alabama216,6491.21×
Minnesota203,6061.11×
Missouri203,4830.98×
South Carolina195,6441.01×
Wisconsin175,8340.91×
Colorado163,8440.81×
Mississippi156,4321.48×
Oklahoma140,8940.99×
Kentucky138,9780.86×
Connecticut128,4161×
Oregon124,5700.85×
Arkansas119,7291.13×
Iowa112,9731.07×
Utah111,5880.97×
Nevada110,2860.89×
Kansas100,9321×
Nebraska71,6431.11×
Hawaii62,6911.14×
New Mexico54,3410.84×
Idaho53,7710.84×
West Virginia41,7230.7×
Washington, District of Columbia34,9880.91×
New Hampshire34,3780.68×
Rhode Island34,2900.84×
Maine33,4190.73×
Delaware32,8860.93×
South Dakota26,1140.88×
Montana24,9950.7×
North Dakota24,0210.91×
Alaska22,7240.83×
Vermont11,7210.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jogging audience
BrandAffinityCategory
Capital One14.18×Business & Career
Google Maps13.24×Internet & Social Media
Indeed.com11.78×Business & Career
CarGurus12.23×Cars & Mobility
Circle K14.18×Shopping
Enterprise Rent-A-Car11.69×Cars & Mobility
AccuWeather12.11×Home & Garden
Khan Academy15.47×Business & Career
DeviantArt13×Internet & Social Media
Diane Keaton11.26×Movies & TV
Kendra Scott18.82×Fashion & Accessoires
Google News10.01×News
Beetlejuice8.22×Movies & TV
Aaron Rodgers10.69×Sports
ICloud15.19×Technology & Electronics
Kia Sportage34×Cars & Mobility
Bruce Willis11.46×Movies & TV
Billy Bob Thornton12.43×Movies & TV
Zac Efron12.8×Movies & TV
Jeff Bezos14.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jogging audience
TraitClusterScore
SustainabilityBALANCE1.81
Design AffinityPREMIUM1.56
LGBTQ+ IdentityOPEN1.51
Family OrientationCONSERVATISM1.45
Luxury OrientationPREMIUM1.38
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Jogging
CountryShare
United States17.1%
Japan11.3%
Germany6.6%

See Jogging audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Jogging have in United States?

Jogging has an estimated audience of 12,834,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Jogging fans?

47.0% of Jogging fans are female, 53.0% are male, with an average age of 37.4 years.

Which brands do Jogging fans like most?

Jogging fans show strongest brand affinity for Capital One (14.18×), Google Maps (13.24×), and Indeed.com (11.78×) over the country average.

Where do Jogging fans live in United States?

Jogging fans in United States are most concentrated in California (reach 1,680,493), Texas (reach 1,586,662), and Florida (reach 1,107,303). These three regions account for the largest share of the active audience.

What other brands do Jogging fans also like?

Beyond Jogging itself, the audience over-indexes on Google Maps (13.24×), Indeed.com (11.78×), CarGurus (12.23×), and Circle K (14.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.