Rascasse Audience Intelligence

Jogging Audience in United States

A data profile of the people who buy, follow and care about Jogging in United States — modelled from more than twelve digital signal sources. Jogging has an estimated audience of 12,834,692 people in United States.

#42among Sport in United States#1843among Topic in United States#207in Sports

The average Jogging fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luxury goods, Natural foods, Hobby, with strongest over-indexing on Luxury goods (1.63× the country average).

Demographically, the Jogging audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jogging fan in United States is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Luxury goods.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jogging profile in United States.

Audience size
12.8M
in United States
Gender
47.0%♀
53.0% male
Age
37.4
average years
Country rank
#2773
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jogging fans

47.0% are female, 53.0% are male, average age 37.4.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Jogging audience in United States
MetricValue
Female47.0%
Male53.0%
Average age37.4
Estimated audience size12,834,692
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Jogging audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Jogging audience comes from United States.

Worldwide audience distribution share by country for Jogging
CountryShare
United States17.1%
Japan11.3%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jogging audience in United States is strongest.

Fig. 05

Top regions by affinity

Jogging fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.54×
02Mississippi~200K1.54×
03Texas~1.5M1.35×
04Georgia~500K1.28×
05Illinois~500K1.24×
06Florida~1M1.20×
07Alabama~200K1.19×
08Arkansas~100K1.15×
09Nebraska~70K1.12×
10California~1.5M1.11×
11New Jersey~400K1.11×
12Hawaii~60K1.10×
13Iowa~100K1.07×
14New York~800K1.06×
15Minnesota~200K1.06×
16Tennessee~300K1.05×
17Maryland~200K1.05×
18Michigan~300K1.04×
19Virginia~300K1.04×
20North Carolina~400K1.03×
21South Carolina~200K1.02×
22Oklahoma~100K1.01×
23Indiana~200K1.00×
24North Dakota~30K1.00×
25Connecticut~100K0.99×
26Kansas~100K0.99×
27Arizona~300K0.98×
28Missouri~200K0.98×
29Pennsylvania~400K0.97×
30Utah~100K0.97×
31Massachusetts~200K0.96×
32South Dakota~30K0.96×
33Ohio~400K0.95×
34Delaware~30K0.95×
35Washington~200K0.93×
36Kentucky~200K0.93×
37Alaska~30K0.92×
38Wisconsin~200K0.91×
39Nevada~100K0.90×
40New Mexico~60K0.89×
41Rhode Island~40K0.89×
42Washington, District of Columbia~30K0.89×
43Idaho~50K0.84×
44Oregon~100K0.83×
45Colorado~200K0.79×
46Maine~40K0.78×
47West Virginia~50K0.77×
48Montana~30K0.77×
49New Hampshire~40K0.76×
50Vermont~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Jogging, United States
0.73×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jogging audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jogging audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages3.89×
02High-intensity interval trainingSports3.87×
03High-net-worth individualBusiness & Career3.80×
04Family carCars & Mobility3.80×
05Red wineFood & Beverages3.35×
06Outback SteakhouseFood & Beverages2.89×
07PhilanthropyArts & Culture2.45×
08CrossFitSports2.41×
09Scooby-DooMovies & TV2.39×
10Property finderHome & Garden2.30×
11Track and fieldSports2.06×
12KitchenwareHome & Garden2.04×
13LunchFood & Beverages2.02×
14RefrigeratorHome & Garden2.00×
15Trader Joe'sShopping1.87×
16NordstromShopping1.73×
17HobbyHome & Garden1.65×
18Luxury goodsFashion & Accessoires1.63×
19Quality of lifeHealth1.60×
20Musical instrumentMusic & Radio1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jogging audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jogging audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.94×
Convenience OrientationPREMIUM1.65×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jogging audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.69×
IndividualismJOY0.76×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jogging have in United States?

Jogging has an estimated audience of 12,834,692 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jogging fans?

47.0% of Jogging fans are female, 53.0% are male, with an average age of 37.4 years.

03

Which brands do Jogging fans like most?

Jogging fans show strongest brand affinity for Luxury goods (1.63×), Natural foods (3.89×), and Hobby (1.65×) over the country average.

04

Where do Jogging fans live in United States?

Jogging fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Jogging fans also like?

Beyond Jogging itself, the audience over-indexes on Natural foods (3.89×), Hobby (1.65×), Trader Joe's (1.87×), and High-intensity interval training (3.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Jogging audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jogging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →