A data profile of the people who buy, follow and care about Track and field in Spain — modelled from more than twelve digital signal sources. Track and field has an estimated audience of 5,311,008 people in Spain.
The average Track and field fan in Spain is 41.7 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Road running, Strength training, Jogging, with strongest over-indexing on Road running (3.37× the country average).
Demographically, the Track and field audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Track and field fan in Spain is balanced, around 41.7 years old, with strong Sports Activity tendencies and a notable affinity for Road running.
The key figures that characterise the Track and field profile in Spain.
50.1% are female, 49.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.7 |
| Estimated audience size | 5,311,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Track and field audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
Where the Track and field audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 1.93× | |
| 02 | Galicia | ~400K | 1.61× | |
| 03 | Community of Madrid | ~1M | 1.14× | |
| 04 | Catalonia | ~1M | 1.05× | |
| 05 | La Rioja | ~40K | 1.05× | |
| 06 | Cantabria | ~70K | 0.98× | |
| 07 | Navarre | ~60K | 0.98× | |
| 08 | Balearic Islands | ~100K | 0.96× | |
| 09 | Principality of Asturias | ~100K | 0.96× | |
| 10 | Region of Murcia | ~200K | 0.95× | |
| 11 | Extremadura | ~100K | 0.95× | |
| 12 | Basque Autonomous Country | ~200K | 0.94× | |
| 13 | Aragon | ~100K | 0.93× | |
| 14 | Castile and León | ~200K | 0.91× | |
| 15 | Castilla-La Mancha | ~200K | 0.91× | |
| 16 | Comunidad Valenciana | ~500K | 0.88× | |
| 17 | Andalusia | ~800K | 0.79× |
The strongest cross-interests of the Track and field audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 10K run | Sports | 4.54× | ||
| 02 | 10,000 metres | Sports | 4.29× | ||
| 03 | George Clooney | Movies & TV | 3.45× | ||
| 04 | Road running | Sports | 3.37× | ||
| 05 | Jogging | Sports | 3.37× | ||
| 06 | 5K run | Sports | 3.29× | ||
| 07 | Cervélo | Cars & Mobility | 3.26× | ||
| 08 | Middle-distance running | Sports | 3.16× | ||
| 09 | Push-up | Sports | 3.06× | ||
| 10 | Long-distance running | Sports | 2.78× | ||
| 11 | Female bodybuilding | Sports | 2.59× | ||
| 12 | Aerobic exercise | Sports | 2.07× | ||
| 13 | Strength training | Sports | 2.02× | ||
| 14 | Tour de France | Sports | 1.92× | ||
| 15 | Men's Fitness | Sports | 1.78× | ||
| 16 | Muscle & Fitness | Sports | 1.77× | ||
| 17 | Manchester City F.C. | Sports | 1.71× | ||
| 18 | Weight training | Sports | 1.67× | ||
| 19 | ONCE (cycling team) | Sports | 1.62× | ||
| 20 | Running | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.31× | |
| Mindfulness | BALANCE | 1.12× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.85× | |
| Tradition | CONSERVATISM | 0.87× | |
| Community Orientation | OPEN | 0.89× |
Track and field has an estimated audience of 5,311,008 people in Spain, concentrated in Community of Madrid and Catalonia.
50.1% of Track and field fans are female, 49.9% are male, with an average age of 41.7 years.
Track and field fans show strongest brand affinity for Road running (3.37×), Strength training (2.02×), and Jogging (3.37×) over the country average.
Track and field fans in Spain are most concentrated in Community of Madrid (reach ~1M), Catalonia (reach ~1M), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Track and field itself, the audience over-indexes on Strength training (2.02×), Jogging (3.37×), Middle-distance running (3.16×), and Long-distance running (2.78×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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