Track and field Audience in Spain
Track and field has an estimated audience of 5,311,008 people in Spain. 50.1% are female, 49.9% are male, average age 41.7. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Road running, ONCE (cycling team), Strength training, Jogging, Middle-distance running.
The average Track and field fan in Spain is 41.7 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Road running, ONCE (cycling team), Strength training, with strongest over-indexing on Road running (3.37× the country average). Demographically, the Track and field audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Track and field fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.7 |
| Estimated audience size | 5,311,008 |
Audience persona
The typical Track and field fan in Spain is balanced, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Road running.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,048,589 | 1.17× |
| Catalonia | 1,020,562 | 1.06× |
| Andalusia | 700,978 | 0.67× |
| Canary Islands | 652,784 | 2.46× |
| Galicia | 494,979 | 1.99× |
| Comunidad Valenciana | 474,104 | 0.8× |
| Basque Autonomous Country | 170,893 | 0.86× |
| Castile and León | 161,652 | 0.7× |
| Region of Murcia | 137,680 | 0.76× |
| Castilla-La Mancha | 127,219 | 0.59× |
| Balearic Islands | 126,991 | 0.85× |
| Principality of Asturias | 99,689 | 0.8× |
| Aragon | 86,389 | 0.62× |
| Extremadura | 62,572 | 0.55× |
| Cantabria | 57,954 | 0.87× |
| Navarre | 54,215 | 0.81× |
| La Rioja | 50,070 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Road running | 3.37× | Sports |
| ONCE (cycling team) | 1.62× | Sports |
| Strength training | 2.02× | Sports |
| Jogging | 3.37× | Sports |
| Middle-distance running | 3.16× | Sports |
| Long-distance running | 2.78× | Sports |
| Weight training | 1.67× | Sports |
| 5K run | 3.29× | Sports |
| George Clooney | 3.45× | Movies & TV |
| 10K run | 4.54× | Sports |
| Men's Fitness | 1.78× | Sports |
| Cervélo | 3.26× | Cars & Mobility |
| Push-up | 3.06× | Sports |
| Muscle & Fitness | 1.77× | Sports |
| Aerobic exercise | 2.07× | Sports |
| Female bodybuilding | 2.59× | Sports |
| Manchester City F.C. | 1.71× | Sports |
| Running | 1.5× | Sports |
| 10,000 metres | 4.29× | Sports |
| Half marathon | 2.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.13 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Social Media Usage | JOY | 1.07 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
See Track and field audiences in other countries
More Sport audiences in Spain
- Soccer (21,263,973)
- Basketball (12,580,217)
- Golf (9,452,483)
- Swimming (7,659,904)
- Baseball (6,465,515)
Frequently asked questions
How many fans does Track and field have in Spain?
Track and field has an estimated audience of 5,311,008 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Track and field fans?
50.1% of Track and field fans are female, 49.9% are male, with an average age of 41.7 years.
Which brands do Track and field fans like most?
Track and field fans show strongest brand affinity for Road running (3.37×), ONCE (cycling team) (1.62×), and Strength training (2.02×) over the country average.
Where do Track and field fans live in Spain?
Track and field fans in Spain are most concentrated in Community of Madrid (reach 1,048,589), Catalonia (reach 1,020,562), and Andalusia (reach 700,978). These three regions account for the largest share of the active audience.
What other brands do Track and field fans also like?
Beyond Track and field itself, the audience over-indexes on ONCE (cycling team) (1.62×), Strength training (2.02×), Jogging (3.37×), and Middle-distance running (3.16×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.