A data profile of the people who buy, follow and care about Soccer in Spain — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 21,263,972 people in Spain.
The average Soccer fan in Spain is 44.1 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Parfois (fashion accessories), Ana de Armas, Ouigo, with strongest over-indexing on Parfois (fashion accessories) (1.65× the country average).
Demographically, the Soccer audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Soccer fan in Spain is balanced, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Soccer profile in Spain.
50.5% are female, 49.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 44.1 |
| Estimated audience size | 21,263,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Soccer audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~900K | 1.44× | |
| 02 | Catalonia | ~5M | 1.34× | |
| 03 | Basque Autonomous Country | ~900K | 1.12× | |
| 04 | Region of Murcia | ~800K | 1.10× | |
| 05 | Andalusia | ~4.5M | 1.04× | |
| 06 | Aragon | ~600K | 1.04× | |
| 07 | Canary Islands | ~1M | 0.98× | |
| 08 | La Rioja | ~100K | 0.97× | |
| 09 | Community of Madrid | ~3.5M | 0.95× | |
| 10 | Principality of Asturias | ~500K | 0.95× | |
| 11 | Cantabria | ~300K | 0.94× | |
| 12 | Castilla-La Mancha | ~800K | 0.92× | |
| 13 | Castile and León | ~800K | 0.91× | |
| 14 | Extremadura | ~400K | 0.89× | |
| 15 | Comunidad Valenciana | ~2M | 0.88× | |
| 16 | Galicia | ~900K | 0.87× | |
| 17 | Navarre | ~200K | 0.86× |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 2.29× | ||
| 02 | Robert De Niro | Movies & TV | 1.96× | ||
| 03 | Demi Moore | Movies & TV | 1.94× | ||
| 04 | Ana de Armas | Movies & TV | 1.92× | ||
| 05 | Argent | Music & Radio | 1.78× | ||
| 06 | John Travolta | Movies & TV | 1.78× | ||
| 07 | Google Calendar | Internet & Social Media | 1.74× | ||
| 08 | Parfois (fashion accessories) | Fashion & Accessoires | 1.65× | ||
| 09 | JYSK | Home & Garden | 1.57× | ||
| 10 | Spot reduction | Health | 1.57× | ||
| 11 | Garden centre | Home & Garden | 1.57× | ||
| 12 | Zara Kids | Fashion & Accessoires | 1.55× | ||
| 13 | Fred. Olsen & Co. | Cars & Mobility | 1.55× | ||
| 14 | Middle school | Business & Career | 1.54× | ||
| 15 | Dropbox (service) | Technology & Electronics | 1.54× | ||
| 16 | OneDrive | Technology & Electronics | 1.53× | ||
| 17 | Ouigo | Cars & Mobility | 1.52× | ||
| 18 | Spar (retailer) | Shopping | 1.52× | ||
| 19 | Elche CF | Sports | 1.51× | ||
| 20 | Voucher | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.00× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Family Orientation | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.52× | |
| Urban Lifestyle | OPEN | 0.59× | |
| Risk Appetite | THRILL | 0.59× |
Soccer has an estimated audience of 21,263,972 people in Spain, concentrated in Catalonia and Andalusia.
50.5% of Soccer fans are female, 49.5% are male, with an average age of 44.1 years.
Soccer fans show strongest brand affinity for Parfois (fashion accessories) (1.65×), Ana de Armas (1.92×), and Ouigo (1.52×) over the country average.
Soccer fans in Spain are most concentrated in Catalonia (reach ~5M), Andalusia (reach ~4.5M), and Community of Madrid (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Soccer itself, the audience over-indexes on Ana de Armas (1.92×), Ouigo (1.52×), Elche CF (1.51×), and Demi Moore (1.94×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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