Soccer Audience in Spain
Soccer has an estimated audience of 21,263,972 people in Spain. 50.5% are female, 49.5% are male, average age 44.1. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Parfois (fashion accessories), Ana de Armas, Ouigo, OneDrive, Elche CF.
The average Soccer fan in Spain is 44.1 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Parfois (fashion accessories), Ana de Armas, Ouigo, with strongest over-indexing on Parfois (fashion accessories) (1.65× the country average). Demographically, the Soccer audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Soccer fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 44.1 |
| Estimated audience size | 21,263,972 |
Audience persona
The typical Soccer fan in Spain is balanced, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Parfois (fashion accessories).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 5,207,888 | 1.35× |
| Andalusia | 4,356,086 | 1.04× |
| Community of Madrid | 3,406,703 | 0.95× |
| Comunidad Valenciana | 2,086,185 | 0.87× |
| Canary Islands | 1,039,425 | 0.98× |
| Basque Autonomous Country | 905,423 | 1.14× |
| Balearic Islands | 895,220 | 1.5× |
| Galicia | 842,506 | 0.85× |
| Castile and León | 827,578 | 0.89× |
| Region of Murcia | 820,740 | 1.13× |
| Castilla-La Mancha | 776,648 | 0.9× |
| Aragon | 586,296 | 1.05× |
| Principality of Asturias | 465,077 | 0.93× |
| Extremadura | 379,513 | 0.83× |
| Cantabria | 239,424 | 0.89× |
| Navarre | 202,930 | 0.76× |
| La Rioja | 130,151 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parfois (fashion accessories) | 1.65× | Fashion & Accessoires |
| Ana de Armas | 1.92× | Movies & TV |
| Ouigo | 1.52× | Cars & Mobility |
| OneDrive | 1.53× | Technology & Electronics |
| Elche CF | 1.51× | Sports |
| Demi Moore | 1.94× | Movies & TV |
| JYSK | 1.57× | Home & Garden |
| Spar (retailer) | 1.52× | Shopping |
| Zara Kids | 1.55× | Fashion & Accessoires |
| Clint Eastwood | 1.58× | Movies & TV |
| Robert De Niro | 1.96× | Movies & TV |
| Google Calendar | 1.74× | Internet & Social Media |
| Middle school | 1.54× | Business & Career |
| Dropbox (service) | 1.54× | Technology & Electronics |
| The Residents | 2.43× | Music & Radio |
| MoneyGram | 2.29× | Business & Career |
| Voucher | 1.51× | Shopping |
| Fred. Olsen & Co. | 1.55× | Cars & Mobility |
| Spot reduction | 1.57× | Health |
| John Travolta | 1.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.63 |
| Patriotism | CONSERVATISM | 1.61 |
| Design Affinity | PREMIUM | 1.53 |
| Indulgence | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 5.8% |
| Italy | 5.7% |
See Soccer audiences in other countries
More Sport audiences in Spain
- Basketball (12,580,217)
- Golf (9,452,483)
- Swimming (7,659,904)
- Baseball (6,465,515)
- Volleyball (6,321,908)
Frequently asked questions
How many fans does Soccer have in Spain?
Soccer has an estimated audience of 21,263,972 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Soccer fans?
50.5% of Soccer fans are female, 49.5% are male, with an average age of 44.1 years.
Which brands do Soccer fans like most?
Soccer fans show strongest brand affinity for Parfois (fashion accessories) (1.65×), Ana de Armas (1.92×), and Ouigo (1.52×) over the country average.
Where do Soccer fans live in Spain?
Soccer fans in Spain are most concentrated in Catalonia (reach 5,207,888), Andalusia (reach 4,356,086), and Community of Madrid (reach 3,406,703). These three regions account for the largest share of the active audience.
What other brands do Soccer fans also like?
Beyond Soccer itself, the audience over-indexes on Ana de Armas (1.92×), Ouigo (1.52×), OneDrive (1.53×), and Elche CF (1.51×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.