A data profile of the people who buy, follow and care about Physical fitness in Spain — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 17,465,039 people in Spain.
The average Physical fitness fan in Spain is 44.4 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Strength training, Weight training, Men's Fitness, with strongest over-indexing on Strength training (1.66× the country average).
Demographically, the Physical fitness audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sports Activity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Physical fitness fan in Spain is more female, around 44.4 years old, with strong Sports Activity tendencies and a notable affinity for Strength training.
The key figures that characterise the Physical fitness profile in Spain.
57.0% are female, 43.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.4 |
| Estimated audience size | 17,465,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Physical fitness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~100K | 1.31× | |
| 02 | Cantabria | ~200K | 1.09× | |
| 03 | Navarre | ~200K | 1.08× | |
| 04 | Extremadura | ~400K | 1.05× | |
| 05 | Principality of Asturias | ~400K | 1.01× | |
| 06 | Region of Murcia | ~600K | 1.00× | |
| 07 | Aragon | ~500K | 0.99× | |
| 08 | Castilla-La Mancha | ~700K | 0.97× | |
| 09 | Balearic Islands | ~500K | 0.97× | |
| 10 | Canary Islands | ~800K | 0.95× | |
| 11 | Castile and León | ~700K | 0.95× | |
| 12 | Galicia | ~800K | 0.94× | |
| 13 | Basque Autonomous Country | ~600K | 0.94× | |
| 14 | Comunidad Valenciana | ~2M | 0.90× | |
| 15 | Andalusia | ~3M | 0.84× | |
| 16 | Catalonia | ~2.5M | 0.82× | |
| 17 | Community of Madrid | ~2.5M | 0.82× |
The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbell | Sports | 2.39× | ||
| 02 | Middle-distance running | Sports | 2.08× | ||
| 03 | Female bodybuilding | Sports | 2.07× | ||
| 04 | Aerobic exercise | Sports | 1.92× | ||
| 05 | Snowboard | Sports | 1.84× | ||
| 06 | Men's Fitness | Sports | 1.83× | ||
| 07 | YouTube Music | Internet & Social Media | 1.83× | ||
| 08 | Sprint (running) | Sports | 1.77× | ||
| 09 | Muscle & Fitness | Sports | 1.76× | ||
| 10 | Long-distance running | Sports | 1.75× | ||
| 11 | Tinder | Internet & Social Media | 1.70× | ||
| 12 | Bodybuilding | Sports | 1.67× | ||
| 13 | Strength training | Sports | 1.66× | ||
| 14 | Sportswear (fashion) | Fashion & Accessoires | 1.66× | ||
| 15 | Road running | Sports | 1.63× | ||
| 16 | Alpine skiing | Sports | 1.63× | ||
| 17 | Weight training | Sports | 1.60× | ||
| 18 | Winter sport | Sports | 1.55× | ||
| 19 | Combat sport | Sports | 1.54× | ||
| 20 | Healthy habits | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.17× | |
| Price Sensitivity | PREMIUM | 1.09× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Tradition | CONSERVATISM | 0.70× | |
| Individualism | JOY | 0.73× |
Physical fitness has an estimated audience of 17,465,039 people in Spain, concentrated in Andalusia and Catalonia.
57.0% of Physical fitness fans are female, 43.0% are male, with an average age of 44.4 years.
Physical fitness fans show strongest brand affinity for Strength training (1.66×), Weight training (1.6×), and Men's Fitness (1.83×) over the country average.
Physical fitness fans in Spain are most concentrated in Andalusia (reach ~3M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Physical fitness itself, the audience over-indexes on Weight training (1.6×), Men's Fitness (1.83×), Muscle & Fitness (1.76×), and Healthy habits (1.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.