Physical fitness Audience in Italy
Physical fitness has an estimated audience of 29,853,617 people in Italy. 53.9% are female, 46.1% are male, average age 43.4. Top regions: Campania, Lazio, Lombardy. Top brand affinities: Friends, Solidarity, Novak Djokovic, S.S. Lazio, Shellac.
The average Physical fitness fan in Italy is 43.4 years old, balanced, and lives primarily in Campania. The audience is concentrated in Campania, Lazio, Lombardy. Top brand affinities include Friends, Solidarity, Novak Djokovic, with strongest over-indexing on Friends (1.56× the country average). Demographically, the Physical fitness audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical fitness fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.4 |
| Estimated audience size | 29,853,617 |
Audience persona
The typical Physical fitness fan in Italy is balanced, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Friends.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | 4,950,000 | 2.18× |
| Lazio | 4,036,523 | 1.1× |
| Lombardy | 1,967,579 | 0.37× |
| Sicilia | 1,766,515 | 0.68× |
| Puglia | 1,438,570 | 0.7× |
| Piedmont | 1,291,766 | 0.58× |
| Tuscany | 1,232,099 | 0.62× |
| Veneto | 1,098,765 | 0.47× |
| Emilia-Romagna | 1,072,661 | 0.44× |
| Calabria | 1,054,337 | 1.15× |
| Sardinia | 1,037,814 | 1.24× |
| Abruzzo | 971,550 | 1.61× |
| Liguria | 812,282 | 0.97× |
| Friuli-Venezia Giulia | 669,729 | 1.19× |
| Marche | 668,063 | 0.9× |
| Umbria | 573,382 | 1.18× |
| Trentino-Alto Adige/Südtirol | 569,863 | 1.01× |
| Basilicata | 235,490 | 0.86× |
| Aosta Valley | 112,275 | 2.03× |
| Molise | 99,000 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Friends | 1.56× | Movies & TV |
| Solidarity | 1.56× | Politics & Society |
| Novak Djokovic | 1.57× | Sports |
| S.S. Lazio | 1.59× | Sports |
| Shellac | 1.54× | Beauty & Wellness |
| Ligue 1 | 1.56× | Sports |
| FIFA Club World Cup | 1.65× | Sports |
| Torino F.C. | 1.52× | Sports |
| Pretty Nails | 1.62× | Beauty & Wellness |
| Bild | 2.09× | News |
| alVolante | 1.67× | News |
| Sofascore | 1.58× | Sports |
| NBA Finals | 1.59× | Sports |
| Otaku | 1.66× | Literature |
| L'Isola dei Famosi | 1.56× | Movies & TV |
| Kawasaki | 1.58× | Cars & Mobility |
| Italian hip hop | 1.79× | Music & Radio |
| Makeup Lessons | 1.56× | Beauty & Wellness |
| Vinyl Records | 1.55× | Music & Radio |
| Sportando | 1.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Social Media Usage | JOY | 1.01 |
| Luxury Orientation | PREMIUM | 1 |
| Patriotism | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
See Physical fitness audiences in other countries
- Physical fitness — Germany
- Physical fitness — United States
- Physical fitness — United Kingdom
- Physical fitness — France
- Physical fitness — Spain
- Physical fitness — Brazil
- Physical fitness — Japan
- Physical fitness — South Korea
- Physical fitness — India
- Physical fitness — Canada
- Physical fitness — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Physical fitness have in Italy?
Physical fitness has an estimated audience of 29,853,617 people in Italy, concentrated in Campania and Lazio.
What is the gender split and age of Physical fitness fans?
53.9% of Physical fitness fans are female, 46.1% are male, with an average age of 43.4 years.
Which brands do Physical fitness fans like most?
Physical fitness fans show strongest brand affinity for Friends (1.56×), Solidarity (1.56×), and Novak Djokovic (1.57×) over the country average.
Where do Physical fitness fans live in Italy?
Physical fitness fans in Italy are most concentrated in Campania (reach 4,950,000), Lazio (reach 4,036,523), and Lombardy (reach 1,967,579). These three regions account for the largest share of the active audience.
What other brands do Physical fitness fans also like?
Beyond Physical fitness itself, the audience over-indexes on Solidarity (1.56×), Novak Djokovic (1.57×), S.S. Lazio (1.59×), and Shellac (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.