A data profile of the people who buy, follow and care about Physical fitness in Italy — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 29,853,617 people in Italy.
The average Physical fitness fan in Italy is 43.4 years old, balanced, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include Solidarity, S.S. Lazio, Novak Djokovic, with strongest over-indexing on Solidarity (1.56× the country average).
Demographically, the Physical fitness audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Physical fitness fan in Italy is balanced, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Solidarity.
The key figures that characterise the Physical fitness profile in Italy.
53.9% are female, 46.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.4 |
| Estimated audience size | 29,853,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Physical fitness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~4.5M | 1.41× | |
| 02 | Abruzzo | ~700K | 1.06× | |
| 03 | Lazio | ~4M | 1.03× | |
| 04 | Sardinia | ~900K | 1.02× | |
| 05 | Aosta Valley | ~80K | 1.02× | |
| 06 | Calabria | ~900K | 1.01× | |
| 07 | Friuli-Venezia Giulia | ~600K | 1.01× | |
| 08 | Umbria | ~500K | 1.01× | |
| 09 | Liguria | ~800K | 1.00× | |
| 10 | Trentino-Alto Adige/Südtirol | ~600K | 1.00× | |
| 11 | Basilicata | ~300K | 1.00× | |
| 12 | Molise | ~100K | 1.00× | |
| 13 | Marche | ~700K | 0.99× | |
| 14 | Sicilia | ~2.5M | 0.97× | |
| 15 | Puglia | ~2M | 0.97× | |
| 16 | Piedmont | ~2M | 0.96× | |
| 17 | Tuscany | ~2M | 0.96× | |
| 18 | Veneto | ~2M | 0.95× | |
| 19 | Emilia-Romagna | ~2.5M | 0.94× | |
| 20 | Lombardy | ~4.5M | 0.86× |
The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bild | News | 2.09× | ||
| 02 | Sportando | Sports | 1.82× | ||
| 03 | Italian hip hop | Music & Radio | 1.79× | ||
| 04 | Collectible card game | Games | 1.73× | ||
| 05 | alVolante | News | 1.67× | ||
| 06 | Otaku | Literature | 1.66× | ||
| 07 | FIFA Club World Cup | Sports | 1.65× | ||
| 08 | Pretty Nails | Beauty & Wellness | 1.62× | ||
| 09 | S.S. Lazio | Sports | 1.59× | ||
| 10 | NBA Finals | Sports | 1.59× | ||
| 11 | Sofascore | Sports | 1.58× | ||
| 12 | Kawasaki | Cars & Mobility | 1.58× | ||
| 13 | Novak Djokovic | Sports | 1.57× | ||
| 14 | Solidarity | Politics & Society | 1.56× | ||
| 15 | Ligue 1 | Sports | 1.56× | ||
| 16 | Makeup Lessons | Beauty & Wellness | 1.56× | ||
| 17 | Vinyl Records | Music & Radio | 1.55× | ||
| 18 | Army | Politics & Society | 1.55× | ||
| 19 | Shellac | Beauty & Wellness | 1.54× | ||
| 20 | Torino F.C. | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.19× | |
| Mindfulness | BALANCE | 1.09× | |
| Individualism | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.80× | |
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.84× |
Physical fitness has an estimated audience of 29,853,617 people in Italy, concentrated in Campania and Lombardy.
53.9% of Physical fitness fans are female, 46.1% are male, with an average age of 43.4 years.
Physical fitness fans show strongest brand affinity for Solidarity (1.56×), S.S. Lazio (1.59×), and Novak Djokovic (1.57×) over the country average.
Physical fitness fans in Italy are most concentrated in Campania (reach ~4.5M), Lombardy (reach ~4.5M), and Lazio (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Physical fitness itself, the audience over-indexes on S.S. Lazio (1.59×), Novak Djokovic (1.57×), Shellac (1.54×), and Ligue 1 (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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