A data profile of the people who buy, follow and care about Novak Djokovic in Italy — modelled from more than twelve digital signal sources. Novak Djokovic has an estimated audience of 6,400,109 people in Italy.
The average Novak Djokovic fan in Italy is 40.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Jannik Sinner, Carlos Alcaraz, Jasmine Paolini, with strongest over-indexing on Jannik Sinner (7.98× the country average).
Demographically, the Novak Djokovic audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Novak Djokovic fan in Italy is more male, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Novak Djokovic profile in Italy.
34.3% are female, 65.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 40.2 |
| Estimated audience size | 6,400,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Novak Djokovic audience comes from Italy.
| Country | Share |
|---|---|
| Serbia | 10.6% |
| Italy | 8.8% |
| United States | 6.8% |
Where the Novak Djokovic audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 2.14× | |
| 02 | Veneto | ~800K | 1.37× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.33× | |
| 04 | Emilia-Romagna | ~700K | 1.12× | |
| 05 | Tuscany | ~600K | 1.12× | |
| 06 | Marche | ~200K | 1.11× | |
| 07 | Liguria | ~200K | 1.10× | |
| 08 | Sardinia | ~200K | 1.07× | |
| 09 | Piedmont | ~600K | 1.03× | |
| 10 | Abruzzo | ~200K | 0.99× | |
| 11 | Lombardy | ~1.5M | 0.98× | |
| 12 | Umbria | ~100K | 0.96× | |
| 13 | Lazio | ~800K | 0.93× | |
| 14 | Puglia | ~500K | 0.89× | |
| 15 | Sicilia | ~500K | 0.81× | |
| 16 | Calabria | ~200K | 0.67× | |
| 17 | Aosta Valley | ~10K | 0.66× | |
| 18 | Campania | ~500K | 0.62× | |
| 19 | Basilicata | ~40K | 0.61× | |
| 20 | Molise | ~20K | 0.57× |
The strongest cross-interests of the Novak Djokovic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Slam (tennis) | Sports | 13.27× | ||
| 02 | Alexander Zverev | Sports | 11.66× | ||
| 03 | Coco Gauff | Sports | 11.12× | ||
| 04 | Everton F.C. | Sports | 10.55× | ||
| 05 | Serena Williams | Sports | 10.51× | ||
| 06 | Fabio Fognini | Sports | 10.25× | ||
| 07 | Daniil Medvedev | Sports | 9.36× | ||
| 08 | Rosario Central | Sports | 8.65× | ||
| 09 | Carlos Alcaraz | Sports | 8.52× | ||
| 10 | Jasmine Paolini | Sports | 8.35× | ||
| 11 | ATP World Tour Finals | Sports | 8.33× | ||
| 12 | Miami Open (tennis) | Sports | 8.18× | ||
| 13 | Taylor Fritz | Sports | 8.06× | ||
| 14 | US Open (tennis) | Sports | 8.03× | ||
| 15 | Jannik Sinner | Sports | 7.98× | ||
| 16 | Aryna Sabalenka | Sports | 7.45× | ||
| 17 | The Championships, Wimbledon | Sports | 6.87× | ||
| 18 | Lorenzo Musetti | Sports | 6.40× | ||
| 19 | Matteo Berrettini | Sports | 5.52× | ||
| 20 | Flavio Cobolli | Sports | 3.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.30× | |
| Sports Activity | POWER | 1.29× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× |
Novak Djokovic has an estimated audience of 6,400,109 people in Italy, concentrated in Lombardy and Lazio.
34.3% of Novak Djokovic fans are female, 65.7% are male, with an average age of 40.2 years.
Novak Djokovic fans show strongest brand affinity for Jannik Sinner (7.98×), Carlos Alcaraz (8.52×), and Jasmine Paolini (8.35×) over the country average.
Novak Djokovic fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Veneto (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Novak Djokovic itself, the audience over-indexes on Carlos Alcaraz (8.52×), Jasmine Paolini (8.35×), Alexander Zverev (11.66×), and Lorenzo Musetti (6.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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