A data profile of the people who buy, follow and care about Daniil Medvedev in Italy — modelled from more than twelve digital signal sources. Daniil Medvedev has an estimated audience of 4,178,653 people in Italy.
The average Daniil Medvedev fan in Italy is 41.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Australian Open, Novak Djokovic, US Open (tennis), with strongest over-indexing on Australian Open (14.49× the country average).
Demographically, the Daniil Medvedev audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Daniil Medvedev fan in Italy is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Australian Open.
The key figures that characterise the Daniil Medvedev profile in Italy.
35.7% are female, 64.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 41.4 |
| Estimated audience size | 4,178,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Daniil Medvedev audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 29.4% |
| United States | 19.8% |
| France | 7.4% |
Where the Daniil Medvedev audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~50K | 1.48× | |
| 02 | Veneto | ~200K | 1.28× | |
| 03 | Emilia-Romagna | ~200K | 1.25× | |
| 04 | Piedmont | ~200K | 1.23× | |
| 05 | Marche | ~50K | 1.17× | |
| 06 | Tuscany | ~100K | 1.14× | |
| 07 | Liguria | ~60K | 1.13× | |
| 08 | Sardinia | ~50K | 1.06× | |
| 09 | Friuli-Venezia Giulia | ~40K | 1.05× | |
| 10 | Lombardy | ~300K | 1.03× | |
| 11 | Umbria | ~30K | 1.02× | |
| 12 | Lazio | ~200K | 1.01× | |
| 13 | Abruzzo | ~40K | 1.01× | |
| 14 | Puglia | ~100K | 1.00× | |
| 15 | Sicilia | ~100K | 0.87× | |
| 16 | Aosta Valley | ~3K | 0.75× | |
| 17 | Basilicata | ~10K | 0.70× | |
| 18 | Campania | ~100K | 0.68× | |
| 19 | Calabria | ~40K | 0.67× | |
| 20 | Molise | ~5K | 0.61× |
The strongest cross-interests of the Daniil Medvedev audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ATP World Tour Masters 1000 | Sports | 24.98× | ||
| 02 | Fabio Fognini | Sports | 16.24× | ||
| 03 | Australian Open | Sports | 14.49× | ||
| 04 | US Open (tennis) | Sports | 10.44× | ||
| 05 | Roger Federer | Sports | 10.43× | ||
| 06 | Novak Djokovic | Sports | 9.36× | ||
| 07 | Rafael Nadal | Sports | 7.92× | ||
| 08 | Roland Garros | Sports | 7.41× | ||
| 09 | Venus Williams | Sports | 6.10× | ||
| 10 | SuperTennis TV | Sports | 6.06× | ||
| 11 | The Championships, Wimbledon | Sports | 6.00× | ||
| 12 | Alexander Zverev | Sports | 5.71× | ||
| 13 | Padel (sport) | Sports | 3.75× | ||
| 14 | Davis Cup | Sports | 3.69× | ||
| 15 | Antonio Conte | Sports | 3.53× | ||
| 16 | FC Bayern Munich | Sports | 2.34× | ||
| 17 | Manchester City F.C. | Sports | 2.01× | ||
| 18 | Serie B | Sports | 2.00× | ||
| 19 | Como 1907 | Sports | 1.59× | ||
| 20 | corriere dello sport | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Sports Activity | POWER | 1.31× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Creativity | OPEN | 0.72× | |
| Extroversion | THRILL | 0.74× |
Daniil Medvedev has an estimated audience of 4,178,653 people in Italy, concentrated in Lombardy and Lazio.
35.7% of Daniil Medvedev fans are female, 64.3% are male, with an average age of 41.4 years.
Daniil Medvedev fans show strongest brand affinity for Australian Open (14.49×), Novak Djokovic (9.36×), and US Open (tennis) (10.44×) over the country average.
Daniil Medvedev fans in Italy are most concentrated in Lombardy (reach ~300K), Lazio (reach ~200K), and Emilia-Romagna (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Daniil Medvedev itself, the audience over-indexes on Novak Djokovic (9.36×), US Open (tennis) (10.44×), Fabio Fognini (16.24×), and The Championships, Wimbledon (6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Daniil Medvedev. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.